Paraguay Full Year 2025: Toyota Hilux, Chevrolet S10 and Fiat Strada on top

The Fiat Strada is up to #3 in Paraguay in 2025.

Discover 15 years of Paraguay Historical Data here

38,611 new light vehicles hit Paraguayan roads in 2025, a solid 11.2% year-on-year lift. Toyota (-4.5%) reclaims the brands top spot off Kia (-20.1%) with Chevrolet (-9.1%) and Hyundai (-5.2%) camping on their 2024 rankings at #3 and #4 respectively. Fiat (+69.3%), Geely (+60.2%) and Volkswagen (+47.7%) surge ahead while Suzuki (#7) and Chery (#10) break into the Top 10.

Over in the models ranking, the Toyota Hilux (-30.7%) sports a 4th straight annual win despite crumbling apart. The Chevrolet S10 (-9.1%) is getting closer at 4.3% share vs. 4.5% for the Hilux. Absent from the 2024 Top 10, the Fiat Strada climbs to third place this year, ensuring the podium is entirely composed of pickups. The Nissan Kicks (+32.2%) soars six spots to #4 with the Suzuki Fronx entering the Top 10 at #8.

Previous year: Paraguay Full Year 2024: Kia now most popular brand, Toyota Hilux stays #1 model

Full Year 2025 Top 10 brands and models below.