Panama January 2026: Toyota Hilux up to 12.4% share

The Toyota Hilux holds an outstanding 12.4% share in January.

The Panama new light vehicle market is solid in January at +9.6% to 4,845 units. Toyota (+0.3%) dominates at 22.8% share, distancing Kia (+14.6%) and Hyundai (+2.9%) at 13.9% and 13.8% respectively. Far below are Suzuki (+3.8%) at 5.2% and Geely (+1.9%) at 4.4%. Jetour (+0.7%) is up four spots on December to #6 but the biggest gainers in the Top 10 are Dongfeng (+219.4%), Kaiyi (+210%), Chery (+45%) and Mazda (+17%). Below, notice Jaecoo (+950%), Isuzu (+75.6%), Lexus (+52.9%) and GAC Motor (+46.8%).

Over in the models charts, the Toyota Hilux (+103.7%) more than doubles its sales year-on-year to reach 12.4% share vs. 5.3% over the Full Year 2025. The Toyota Yaris Cross (+11.3%) repeats at #2 ahead of the Kia Soluto (+174.4%) also in outstanding shape. The Hyundai Tucson, Toyota RAV4 (+17%), Kia K3 and Hyundai Venue (-9%) are back inside the Top 10.

Previous post: Panama Full Year 2025: Toyota Hilux signs 5th straight win

Full January 2026 Top 63 All brands and Top 10 models below.