Iceland January 2026: Hyundai holds 30% of market up 133.6%

The Hyundai Tucson accounts for 25.6% of the Icelandic market in January.

New car sales in Iceland shoot up 133.6% year-on-year in January to 1,385 units. Hyundai (+519.4%) leaps to a record 30% share thanks to 415 sales vs. 6.4% over the Full Year 2025. It is followed by Dacia (+2112.5%) at 12.8% of the market vs. 7.1% over FY2025. Kia (+15.4%) disappoints at #3. MG (+1920%) takes the fourth place above an underperforming Toyota (+27.9%). BYD (+650%), Renault (+361.5%) and Land Rover (+153.6%) also beat the market in the remainder of the Top 10 while Mitsubishi ranks #8 with 3.5% share. Newcomer Leapmotor climbs to #11 with 1.7% share.

Model-wise, the Hyundai Tucson justifies the brand’s leadership with a surreal 25.6% share, distancing the Kia Sportage at 8.5% and the Dacia Duster at 8.4%. The MG ZS (+7.1%) soars to #4 ahead of the new Dacia Bigster at #5. Excellent performances also by the Renault Trafic (#6), Mitsubishi Outlander (#7), BYD Sealion 7 (#8), Mercedes Sprinter (#11) and Range Rover Sport (#12). The Leapmotor C10 breaks into the Top 20 at #20.

Previous post: Iceland Full Year 2025: Tesla Model Y back in charge in market up 42.1%

One year ago: Iceland January 2025: Kia leads, places Sportage at #1 and EV3 at #4

Full January 2026 Top 34 All brands and Top 20 models below.