Denmark January 2026: Toyota bZ4X #1, Urban Cruiser lands at #5

The Toyota Urban Cruiser reaches the 5th place in Denmark.

Excellent start of the year for new car sales in Denmark at +18.2% to 12,802 units in January. Toyota (+71.6%) surges into pole position with 16.5% share vs. #7 and 5.6% over the Full Year 2025. Skoda (+126.4%) is in even better shape year-on-year at #2. Leader last month and over the FY2025, Volkswagen (-42.9%) freefalls to #3. Citroen (+1416.7%) posts a surreal gain to #8 and 4.3% share vs. #20 and 1.2% over FY2025. Renault (+92.3%), BMW (+84.8%) and Peugeot (+24.9%) also impress in the remainder of the Top 10. Tesla (+2.5%) is stable at #10. Below, notice MG (+332.4%) and Mazda (+195.8%) while newcomer Zeekr is up to #21 with 1.2% share.

Model-wise, like a year ago the Toyota bZ4X (+95.6%) is the best-selling car in the country with a fantastic 10.5% share vs. just 1.4% over the Full Year 2025. In fact with 1,348 sales it already reaches 51% of its total 2025 volume. Leader over the Full Year 2025, the Skoda Elroq (+1961.5%) is #2 with a strong 6.3% share. The Tesla Model Y (+63.3%) rounds out the podium ahead of the Audi Q4 e-Tron (+131.3). The event of the month is the 5th place of the Toyota Urban Cruiser BEV with 3.4% share, this is a rebadged Suzuki e Vitara. The Cupra Born (+46.4%), Renault 5 (+944%) and BMW ix1 (+48.2%) also soar below. Note the entire Top 12 is composed of BEVs. Finally, the new Renault 4 is up to #17 and 1.5% share which is higher than at home in France.

Previous post: Denmark Full Year 2025: Skoda Elroq instant best-seller

One year ago: Denmark January 2025: Toyota bZ4X secures first win

Full January 2026 Top 55 All brands and Top 219 All models below.