Canada January 2026: Acura up 39%, Honda down -17%

The new Acura ADX helps the brand’s sales up 39% in January.

According to local consultancy DesRosiers Automotive, the Canadian new light vehicle market is down -2.9% year-on-year to 114,000 units for a robust SAAR of 2.08 million, higher than any month during Q3 and Q4 last year. This is a good performance given the extreme weather over the period and a high comparison base as January 2025 was the strongest January ever, matching the 2018 figure. As usual we only have date for the manufacturers still reporting monthly as a lot of them have decide to only report quarterly.

Hyundai-Kia drops -4.5% whereas Toyota Motor is stable at +0.1% (but was down -12.5% over the year prior in January 2025) and Honda Canada sinks -13.5%. Brand-wise, Toyota edges up 0.3%, Hyundai is up 0.2% but Honda (-17%), Kia (-12.8%) and Subaru (-4.3%) underperform. Lexus (-0.7%) is stable while Acura (+39%), Volvo (+8.7%), Genesis (+8%) and Mazda (+4.9%) excel. As for models with monthly data available, the Hyundai Tucson (+44.8%), Subaru Crosstrek (+31.7%), Mazda CX-5 (+29.8%) shine but the Toyota RAV4 (-44%) is in freefall, awaiting the new generation.

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One year ago: Canada January 2025: Hyundai up 30.3%, Toyota down -12.5%

Full January 2026 data for OEMs, brands and models with available monthly data below.