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Bulgaria January 2026: Opel Frontera up to #5 in devastated market (-19.2%)

The Opel Frontera ranks #5 in Bulgaria in January.

It’s a disastrous start of the year for new car sales in Bulgaria, down -19.2% year-on-year in January to 3,545 units. Toyota (-30.9%) remains the most popular carmaker in the country at 11.8% share, ahead of Skoda (-31.8%) at 11.4%. Volkswagen (-12.5%) resists better and climbs two spots on December to #3 ahead of Renault (-23%). Kia (+9.7%) defies the negative context with a solid lift to rank #5 ahead of a freefalling Dacia (-63.4%). BMW (+21.3%), Citroen (+12.1%) and Hyundai (+1.3%) also end the month in positive in the remainder of the Top 10.

Over in the models charts, the Toyota Corolla (-25.5%) stays on top above the Skoda Octavia (-38.7%) despite both models enduring steep falls. The Kia Sportage (+15%) leaps up six spots on last month to #3 ahead of the Toyota RAV4 (-13.9%) up 16 to #4. The new Opel Frontera lurks at an outstanding 5th place overall, distancing the Kia Ceed (+150%) and Skoda Kodiaq (-8%). The Hyundai Tucson (+59.5%) also shines year-on-year at #8. Notice also the Renault Symbioz (+585.7%) at #13, the new Dacia Bigster at #15 and the Citroen C3 Aircross at #16.

Previous post: Bulgaria Full Year 2025: Toyota and Corolla on top in record market

Full January 2026 Top 58 All brands and Top 308 All models below.

Bulgaria January 2026 – brands:

PosBrandJan-26%/24Dec
1Toyota42011.8%– 30.9%1
2Skoda40411.4%– 31.8%4
3Volkswagen2747.7%– 12.5%5
4Renault2456.9%– 23.0%3
5Kia2376.7%+ 9.7%7
6Dacia1995.6%– 63.4%2
7BMW1714.8%+ 21.3%12
8Hyundai1564.4%+ 1.3%6
9Mercedes1534.3%– 13.6%11
10Citroen1484.2%+ 12.1%8
11Opel1243.5%+ 57.0%13
12Ford1203.4%– 51.4%10
13Peugeot982.8%– 32.4%9
14Audi782.2%– 20.4%16
15Volvo601.7%+ 62.2%15
16DFSK571.6%– 5.0%14
17Nissan571.6%– 20.8%19
18Mazda541.5%– 18.2%20
19Suzuki501.4%– 12.3%17
20Porsche421.2%+ 2.4%21
21KGM/SsangYong381.1%+ 245.5%27
22Fiat351.0%+ 45.8%26
23Geely341.0%+ 240.0%23
24Iveco341.0%+ 36.0%25
25Lexus320.9%+ 88.2%32
26Dongfeng240.7%+ 300.0%24
27Haval240.7%+ 26.3%18
28Tesla230.6%+ 15.0%29
29Honda200.6%+ 66.7%22
30Land Rover170.5%– 52.8%28
31Subaru100.3%+ 0.0%38
32Jeep80.2%+ 0.0%43
33Leapmotor70.2%new34
34MG70.2%n/a –
35Great Wall60.2%– 60.0%30
36MAN60.2%– 40.0%35
37Mini60.2%+ 0.0%37
38Omoda60.2%new47
39Cupra50.1%– 44.4%42
40DS50.1%+ 400.0%45
41Foton50.1%new33
42Isuzu50.1%– 37.5%31
43Seat50.1%– 50.0%57
44BYD40.1%new41
45Ferrari40.1%+ 100.0%44
46Lada40.1%+ 33.3% –
47Maserati40.1%+ 300.0%50
48BAIC30.1%new40
49Jaecoo30.1%new46
50Lynk & Co30.1%+ 200.0%36
51Alfa Romeo20.1%– 71.4%39
52Bentley20.1%+ 0.0%53
53Lamborghini20.1%n/a –
54Aston Martin10.0%+ 0.0%52
55Fuso10.0%n/a –
56Ineos10.0%– 50.0%54
57Mitsubishi10.0%n/a –
58SWM10.0%+ 0.0% –

Bulgaria January 2026 – models:

PosMAKEMODELTYPEJan-26%/25DecFY25
1TOYOTACOROLLAPC1403.9%– 25.5%11
2SKODAOCTAVIAPC1333.8%– 38.7%32
3KIASPORTAGEPC1153.2%+ 15.0%96
4TOYOTARAV4PC872.5%– 13.9%2012
5OPELFRONTERAPC772.2%new4457
6KIACEEDPC702.0%+ 150.0%1616
7SKODAKODIAQPC691.9%– 8.0%1814
8HYUNDAITUCSONPC671.9%+ 59.5%58
9SKODAKAMIQPC591.7%– 45.9%89
10TOYOTAC-HRPC561.6%– 51.7%410
11DACIADUSTERPC541.5%– 74.6%114
12CITROENC3PC501.4%– 15.3%5017
13RENAULTSYMBIOZPC481.4%+ 585.7%3256
14SKODASCALAPC481.4%– 31.4%2320
15DACIABIGSTERPC461.3%new618
16CITROENC3 AIRCROSSPC441.2%new3319
17VOLKSWAGENT-ROCPC431.2%+ 7.5%1311
18DACIAJOGGERPC421.2%– 66.7%77
19DACIASANDEROPC421.2%– 76.1%25
20RENAULTKANGOOLCV411.2%– 54.9%1423
21SKODAKAROQPC401.1%– 9.1%1513
22SKODASUPERBPC391.1%+ 11.4%3027
23TOYOTAYARISPC381.1%– 17.4%2721
24VOLVOXC60PC381.1%+ 280.0%19102
25TOYOTAYARIS CROSSPC371.0%– 48.6%1215
26VOLKSWAGENTIGUANPC371.0%+ 68.2%3122
27MERCEDESG-CLASSPC351.0%– 5.4%5472
28NISSANQASHQAIPC351.0%– 10.3%4326
29FORDPUMAPC330.9%+ 0.0%7647
30VOLKSWAGENTAIGOPC330.9%+ 13.8%2844
31IVECODAILYLCV320.9%+ 28.0%2935
32RENAULTCLIOPC320.9%– 20.0%103
33BMWX3PC300.8%+ 66.7%13760
34DFSKFORTHING T5 EVOPC300.8%– 36.2%4040
35VOLKSWAGENCADDYLCV300.8%+ 66.7%5133
36VOLKSWAGENGOLFPC300.8%– 50.0%5224
37FORDKUGAPC250.7%– 65.8%4241
38MERCEDESGLCPC240.7%– 14.3%4642
39PEUGEOT3008PC240.7%– 53.8%3630
40RENAULTAUSTRALPC240.7%+ 50.0%1736
41SUZUKISX4 S-CROSSPC240.7%+ 60.0%4768
42AUDIQ7PC230.6%– 8.0%11055
43MERCEDESGLSPC230.6%+ 9.5%10765
44VOLKSWAGENPASSATPC230.6%– 8.0%14562
45HYUNDAIKONAPC220.6%– 18.5%7732
46KG MOTORSKORANDOPC220.6%new279310
47RENAULTCAPTURPC220.6%– 37.1%2129
48RENAULTMASTERLCV220.6%– 12.0%2628
49SUZUKIVITARAPC220.6%– 21.4%4138
50TESLAMODEL YPC220.6%+ 100.0%5859
51DONGFENGSHINEPC210.6%new3884
52FIATPANDAPC200.6%+ 400.0%122140
53PORSCHE911PC190.5%+ 171.4%118118
54TOYOTAAYGO XPC190.5%+ 11.8%9369
55FORDTRANSITLCV180.5%+ 28.6%16854
56MERCEDESGLEPC180.5%+ 20.0%6696
57RENAULTTRAFFICLCV180.5%+ 125.0%155164
58BMW5-SERIESPC170.5%+ 13.3%14792
59MAZDACX-30PC170.5%+ 183.3%130112
60RENAULTRAFALEPC170.5%+ 41.7%6064
61CITROENJUMPERLCV160.5%+ 60.0%6149
62VOLKSWAGENTAYRONPC160.5%new5958
63BMWX1PC150.4%+ 275.0%165148
64BMWX5PC150.4%+ 50.0%12167
65HYUNDAII20PC150.4%+ 0.0%7037
66NISSANX-TRAILPC150.4%+ 0.0%8045
67OPELGRANDLANDPC150.4%– 16.7%86116
68PORSCHECAYENNEPC150.4%– 28.6%9178
69AUDIQ8PC140.4%– 17.6%9675
70HAVALJOLIONPC140.4%+ 55.6%89119
71PEUGEOTBOXERLCV140.4%+ 55.6%13574
72VOLKSWAGENT-CROSSPC140.4%– 46.2%3750
73DFSKFENGON 600PC130.4%+ 333.3%56123
74LEXUSNXPC130.4%+ 44.4%181158
75MAZDACX-60PC130.4%– 13.3%10679
76PEUGEOTRIFTERLCV130.4%+ 160.0%90111
77AUDIQ5 SPORTBACKPC120.3%+ 140.0%87131
78BMWX7PC120.3%+ 71.4%8283
79DACIALOGANPC120.3%– 53.8%2534
80FORDTRANSIT COURIERLCV120.3%– 76.9%3425
81GEELYCITYRAYPC120.3%new65157
82HYUNDAII10PC120.3%– 20.0%3571
83KIASTONICPC120.3%– 7.7%5748
84MERCEDESCLAPC120.3%new143185
85OPELASTRAPC120.3%– 20.0%11676
86PEUGEOTPARTNERLCV120.3%+ 500.0%18491
87SKODAFABIAPC120.3%– 69.2%5546
88BMW3-SERIESPC110.3%– 15.4%188121
89CITROENC5 AIRCROSSPC110.3%+ 450.0%112184
90GEELYSTARRAYPC110.3%+ 450.0%98170
91HONDAHR-VPC110.3%n/a68152
92KG MOTORSTIVOLIPC110.3%new196339
93MAZDA6EPC110.3%new129249
94TOYOTABZ4XPC110.3%+ 450.0%250246
95TOYOTALAND CRUISER 250PC110.3%– 60.7%18594
96DFSKFORTHING U-TOURPC100.3%+ 900.0%97108
97HYUNDAIIONIQ 5PC100.3%– 28.6%6380
98PEUGEOT5008PC100.3%– 44.4%13277
99BMW2-SERIESPC90.3%+ 28.6%120129
100BMWiXPC90.3%+ 200.0%136144
101BMWX6PC90.3%+ 0.0%166132
102FIATDUCATOLCV90.3%+ 350.0%113109
103KIAPICANTOPC90.3%+ 0.0%148142
104KIASORENTOPC90.3%– 72.7%149104
105KIAXCEEDPC90.3%– 47.1%12743
106LEXUSLBXPC90.3%+ 350.0%141153
107LEXUSRXPC90.3%+ 80.0%232149
108PEUGEOT2008PC90.3%– 57.1%2431
109TOYOTACAMRYPC90.3%– 60.9%9499
110VOLVOXC90PC90.3%+ 0.0%109124
111BMW4-SERIESPC80.2%+ 100.0%81125
112BMWX4PC80.2%– 60.0%7553
113GEELYCOOLRAYPC80.2%+ 14.3%11589
114HYUNDAISANTA FEPC80.2%– 33.3%126101
115VOLKSWAGENTOUAREGPC80.2%+ 100.0%95128
116HAVALH6PC70.2%+ 40.0%39120
117KIAEV3PC70.2%– 12.5%105127
118MAZDA3PC70.2%+ 40.0%142161
119NISSANJUKEPC70.2%– 53.3%18390
120OPELMOKKAPC70.2%– 65.0%117103
121RENAULT5PC70.2%new108122
122RENAULTTRAFICPC70.2%– 56.3%4952
123AUDIA5PC60.2%– 40.0%162134
124BMW7-SERIESPC60.2%+ 100.0%259151
125BMWX2PC60.2%+ 20.0%215169
126CITROENC4 XPC60.2%– 57.1%103106
127CITROENC5 XPC60.2%n/a –228
128FORDRANGERLCV60.2%– 25.0%27086
129FORDTRANSIT CUSTOMPC60.2%+ 20.0%8898
130MANTGELCV60.2%– 33.3%128114
131MAZDACX-80PC60.2%– 33.3%13385
132PEUGEOT308PC60.2%– 50.0%134113
133SUBARUFORESTERPC60.2%+ 100.0%294168
134VOLKSWAGENAMAROKLCV60.2%+ 20.0%144139
135VOLKSWAGENCRAFTERLCV60.2%+ 50.0%158107
136VOLKSWAGENMULTIVANPC60.2%– 14.3%172163
137AUDIQ3 SPORTBACKPC50.1%+ 0.0%163138
138AUDIQ5PC50.1%– 50.0%16495
139CITROENBERLINGOLCV50.1%– 75.0%6461
140CITROENC4PC50.1%– 68.8%4881
141HYUNDAIBAYONPC50.1%– 58.3%104133
142HYUNDAIINSTERPC50.1%+ 66.7%7193
143ISUZUD-MAXLCV50.1%– 37.5%73136
144JEEPAVENGERPC50.1%+ 150.0%195198
145LAND ROVERDEFENDERPC50.1%– 16.7%79176
146OPELCOMBOLCV50.1%+ 25.0%10173
147PEUGEOT408PC50.1%+ 0.0%289208
148VOLKSWAGENID.7PC50.1%+ 25.0% –201
149VOLVOEX30PC50.1%+ 0.0%209156
150AUDIA3PC40.1%– 66.7%161130
151BMWiX2PC40.1%+ 0.0%261204
152DSN8PC40.1%#DIV/0! – –
153FERRARIPUROSANGPC40.1%new –336
154FIATDOBLOLCV40.1%+ 33.3%139162
155FORDTRANSIT CONNECTLCV40.1%+ 300.0%227227
156FORDTRANSIT CUSTOMLCV40.1%– 66.7%123126
157HONDAZR-VPC40.1%+ 300.0%140213
158LADANIVA LEGENDPC40.1%#DIV/0! – –
159LAND ROVERRANGE ROVERPC40.1%– 66.7%179165
160LAND ROVERRANGE ROVER SPORTPC40.1%– 63.6%150188
161MASERATIGRECALEPC40.1%n/a282285
162MERCEDESC-CLASSPC40.1%+ 0.0%284202
163MERCEDESE-CLASSPC40.1%– 71.4%151155
164MERCEDESGLE COUPEPC40.1%– 69.2%84115
165MERCEDESSPRINTERLCV40.1%– 20.0%237146
166MERCEDESVITOLCV40.1%n/a –342
167OMODA5PC40.1%new241417
168OPELCORSAPC40.1%– 50.0%85100
169PEUGEOT208PC40.1%– 77.8%13166
170PORSCHEMACANPC40.1%+ 100.0%246167
171SUBARUCROSSTREKPC40.1%+ 0.0%204195
172SUZUKISWIFTPC40.1%– 66.7%7463
173TOYOTAHILUXLCV40.1%+ 0.0%11987
174TOYOTAPROACE CITYLCV40.1%– 20.0%45105
175VOLKSWAGENPOLOPC40.1%n/a207220
176VOLKSWAGENTRANSPORTERLCV40.1%n/a208173
177BMW1-SERIESPC30.1%– 25.0% –226
178BMWiX1PC30.1%+ 50.0% –236
179CITROENJUMPYLCV30.1%– 57.1% –191
180DACIASANDEROLCV30.1%+ 50.0%138174
181FORDFOCUSPC30.1%– 91.4%7270
182FORDMUSTANG MACH EPC30.1%+ 50.0%269207
183GREAT WALLWEY 05PC30.1%– 78.6%99150
184HONDACR-VPC30.1%– 25.0%124141
185HYUNDAII30PC30.1%– 57.1%8382
186HYUNDAIIONIQ 9PC30.1%new193260
187HYUNDAISTARIAPC30.1%– 50.0%100187
188LAND ROVERRANGE ROVER EVOQUEPC30.1%+ 0.0% –266
189LEAPMOTORC10PC30.1%new180312
190MERCEDESCLEPC30.1%+ 200.0%234225
191MERCEDESGLAPC30.1%– 40.0%235178
192MERCEDESS-CLASSPC30.1%– 40.0%286189
193MERCEDESV-CLASSPC30.1%+ 50.0%153171
194MG3PC30.1%n/a –475
195MGZSPC30.1%#DIV/0! – –
196MINICOOPERPC30.1%+ 50.0%200154
197OPELMOVANOLCV30.1%– 57.1%242145
198PORSCHEPANAMERAPC30.1%– 57.1%291194
199SEATLEONPC30.1%+ 200.0% –256
200VOLKSWAGENCADDYPC30.1%– 84.2%17197
201VOLVOV60PC30.1%n/a252345
202AUDIA6PC20.1%– 33.3%146179
203AUDIA6 E-TRONPC20.1%new –399
204AUDIQ3PC20.1%n/a174247
205BAICX55PC20.1%new257379
206BENTLEYCONTINENTAL GTPC20.1%+ 0.0%258258
207BMWi4PC20.1%– 50.0%214210
208BYDSONG PLUSPC20.1%new218402
209CUPRAFORMENTORPC20.1%– 50.0%219186
210CUPRATERAMARPC20.1%+ 100.0%220229
211DFSKE5PC20.1%+ 100.0%62175
212DFSKFORTHINGPC20.1%+ 100.0% –291
213DONGFENGBOXPC20.1%new221308
214FORDCAPRIPC20.1%+ 100.0%226230
215FORDTRANSIT COURIERPC20.1%– 71.4% –135
216FOTONTOANOLCV20.1%#DIV/0! – –
217FOTONVIEWLCV20.1%#DIV/0! – –
218GEELYEX5PC20.1%new –388
219GREAT WALLWEY 03PC20.1%n/a191273
220HAVALH6 HEVPC20.1%+ 0.0%177219
221HONDAJAZZPC20.1%+ 0.0%125216
222HYUNDAII30LCV20.1%#DIV/0! – –
223IVECODAILYPC20.1%#DIV/0! – –
224JAECOOO7PC20.1%new194391
225KG MOTORSMUSSO GRANDLCV20.1%n/a78255
226KG MOTORSTORRESPC20.1%n/a197329
227KIAEV9PC20.1%+ 100.0% –283
228KIAPV5LCV20.1%new –464
229LAMBORGHINIURUSPC20.1%n/a –274
230LEAPMOTORB10PC20.1%new169301
231LEAPMOTORT03PC20.1%new –341
232LYNK&CO08PC20.1%new182284
233MERCEDESSLPC20.1%+ 100.0% –302
234MINICOUNTRYMANPC20.1%– 33.3%239181
235OMODA9PC20.1%new288477
236RENAULT4PC20.1%new247304
237SEATARONAPC20.1%– 33.3% –243
238SKODAELROQPC20.1%new156190
239SKODAENYAQPC20.1%– 33.3%157172
240TOYOTAPROACE CITY VERSOPC20.1%– 33.3%205235
241VOLKSWAGENID.BUZZPC20.1%+ 100.0% –294
242VOLKSWAGENTRANSPORTERPC20.1%n/a159183
243VOLVOES90PC20.1%#DIV/0! – –
244VOLVOXC40PC20.1%+ 100.0%160137
245ALFA ROMEOGIULIAPC10.0%+ 0.0%253280
246ALFA ROMEOJUNIORPC10.0%+ 0.0%173252
247ASTON MARTINDBXPC10.0%n/a –373
248AUDIA8PC10.0%n/a187254
249AUDIQ6PC10.0%+ 0.0%256264
250AUDIQ6 SPORTBACKPC10.0%new –378
251BAICBZ30EPC10.0%new –433
252BMWi5PC10.0%– 50.0%260281
253BMWi7PC10.0%– 50.0% –349
254BMWXMPC10.0%– 66.7%216242
255BMWZ4PC10.0%n/a –360
256BYDDOLPHIN SURFPC10.0%#DIV/0! – –
257BYDSEALION 7PC10.0%new –437
258CITROENJUMPERPC10.0%n/a –351
259CITROENSPACETOURERPC10.0%n/a –221
260CUPRALEONPC10.0%– 50.0% –334
261DONGFENGHUGEPC10.0%#DIV/0! – –
262DSDS7 CROSSBACKPC10.0%+ 0.0%190237
263FIAT600PC10.0%– 90.9%22388
264FIATSCUDOPC10.0%#DIV/0! – –
265FORDEXPLORERPC10.0%+ 0.0%268211
266FORDTRANSIT CONNECTPC10.0%– 50.0%176231
267FOTONTUNLANDLCV10.0%new114196
268FUSOCANTERLCV10.0%n/a –353
269GEELYSTAR WISHPC10.0%new271453
270GREAT WALLPOERLCV10.0%+ 0.0%272110
271HAVALJOLION HEVPC10.0%– 50.0% –282
272HYUNDAIINSTERLCV10.0%new192338
273INEOSGRENADIERLCV10.0%+ 0.0% –297
274JAECOOO5PC10.0%#DIV/0! – –
275JEEPCOMPASSPC10.0%+ 0.0%277239
276JEEPGRAND CHEROKEEPC10.0%#DIV/0! –355
277JEEPWRANGLERPC10.0%– 50.0%278319
278KIAEV4PC10.0%new198340
279KIANIROPC10.0%– 85.7%178199
280LAND ROVERRANGE ROVER VELARPC10.0%+ 0.0% –300
281LEXUSLMPC10.0%#DIV/0! – –
282LYNK&CO02PC10.0%new199275
283MERCEDESAMG GTPC10.0%n/a –314
284MERCEDESCITANPC10.0%+ 0.0% –287
285MERCEDESe-SPRINTERLCV10.0%new –367
286MERCEDESEQAPC10.0%– 66.7%285271
287MERCEDESEQEPC10.0%n/a –395
288MERCEDESGLBPC10.0%– 66.7%152166
289MERCEDESSPRINTERPC10.0%– 90.9%238160
290MGHSPC10.0%n/a –476
291MINIACEMANPC10.0%+ 0.0%287214
292MITSUBISHIECLIPSE CROSSPC10.0%#DIV/0! – –
293OPELZAFIRA LIFEPC10.0%n/a –480
294PEUGEOTEXPERTLCV10.0%– 50.0%154205
295PORSCHETAYCANPC10.0%n/a –289
296RENAULTARKANAPC10.0%– 94.7%9251
297RENAULTKANGOOPC10.0%– 66.7%102182
298RENAULTMASTERPC10.0%n/a202305
299RENAULTMEGANEPC10.0%– 97.3%2239
300RENAULTSCENICPC10.0%– 50.0%67197
301SSANGYONGTIVOLIPC10.0%– 66.7% –117
302SWMG01FPC10.0%new –489
303TESLAMODEL 3PC10.0%– 87.5%249200
304TOYOTAPROACELCV10.0%n/a251278
305TOYOTAPROACE MAXLCV10.0%n/a206269
306VOLKSWAGENID.3PC10.0%– 50.0% –251
307VOLKSWAGENID.4PC10.0%– 83.3% –206
308VOLVOEX90PC10.0%– 83.3%298218

Source: Manufacturers

This Post Has 3 Comments
  1. 2025 was the last year Bulgaria used its own currency. Huge amount of money were spent in 2025 for everything – properties (houses and apartments), gold and silver bars and brand new cars. Since 01.01.2026 prices of almost everything went up and people suddenly restricted their spendings on major items, including cars.
    Did you notice that there is not a single Dacia model in top 10?
    Those Volvo XC60s were bought in December by the Police, but were registered on January 2026. I sent photos of them.

    1. The same thing happened in my country in 2001. Everything suddenly became much more expensive with the Euro. It’s incredible how Europe is in such deep decline.

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