Bulgaria January 2026: Opel Frontera up to #5 in devastated market (-19.2%)

The Opel Frontera ranks #5 in Bulgaria in January.

It’s a disastrous start of the year for new car sales in Bulgaria, down -19.2% year-on-year in January to 3,545 units. Toyota (-30.9%) remains the most popular carmaker in the country at 11.8% share, ahead of Skoda (-31.8%) at 11.4%. Volkswagen (-12.5%) resists better and climbs two spots on December to #3 ahead of Renault (-23%). Kia (+9.7%) defies the negative context with a solid lift to rank #5 ahead of a freefalling Dacia (-63.4%). BMW (+21.3%), Citroen (+12.1%) and Hyundai (+1.3%) also end the month in positive in the remainder of the Top 10.

Over in the models charts, the Toyota Corolla (-25.5%) stays on top above the Skoda Octavia (-38.7%) despite both models enduring steep falls. The Kia Sportage (+15%) leaps up six spots on last month to #3 ahead of the Toyota RAV4 (-13.9%) up 16 to #4. The new Opel Frontera lurks at an outstanding 5th place overall, distancing the Kia Ceed (+150%) and Skoda Kodiaq (-8%). The Hyundai Tucson (+59.5%) also shines year-on-year at #8. Notice also the Renault Symbioz (+585.7%) at #13, the new Dacia Bigster at #15 and the Citroen C3 Aircross at #16.

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Full January 2026 Top 58 All brands and Top 308 All models below.