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Brazil January 2026: BYD, GWM, Omoda hit records, market up 2.1%

The Dolphin Mini is the #1 BEV in Brazil and helps BYD to a record 6% share.

162,779 new light vehicles found a buyer in Brazil in January, a small 2.1% year-on-year improvement. Fiat (-0.3%) remains solid at 21% share vs. 20.9% over the Full Year 2025, distancing a surging Volkswagen (+21.6%). In contrast, Chevrolet (-17.8%) suffers but stays #3. In fact the entire Top 5 is unchanged on December, with Hyundai (+3.2%) at #4 and BYD (+48.8%) repeating at a record 5th place and reaching an all time high 6% market share. The rest of the Top 10 all underperform with year-on-year losses, with Nissan (-30.2%) and Toyota (-17.5%) hit the hardest and Honda (-9.1%), Renault (-5.2%) and Jeep (-3.7%) posting more modest falls. Below, GWM (+70.5%) hits a record ranking (#11) and share (2.7%), while newcomers Geely repeats at an all time high #18 and Omoda breaks into the Top 20 for the first time at #19.

Model-wise, like last year the Fiat Strada (+20.1%) starts 2026 all guns blazing with 6.5% of the market vs. 3.5% for the #2, the VW T-Cross (+8.1%). The VW Polo (-1.8%) is back up one spot on last month to #3 ahead of the Fiat Argo (+0.1%) also up one to #4 and the sensation of recent months the new VW Tera, lodging a 4th consecutive month inside the Brazilian Top 5 at #5. The Toyota Hilux (+10.4%) soars 10 spots on December to #10 and 2.5% share vs. #19 and 1.9% over the Full Year 2025. The BYD Dolphin Mini (+64.6%) cracks the Top 20 for the first time at #20 and tops all BEVs. Finally the GWM Haval H6 is up six ranks to an all-time high #22.

Previous post: Brazil Full Year 2025: Fiat Strada lodges 5th straight win, VW Tera instant blockbuster

One year ago: Brazil January 2025: Fiat sails off, Strada ultra dominant

Full January 2026 Top 48 All brands and Top 253 All models below.

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