Argentina January 2026: Ford Territory repeats at record #4

The Territory is Ford’s best-seller in Argentina in January.

The Argentinean new vehicle market drops -5.3% year-on-year in January to 62,749 units, keeping in mind January 2025 was up 103% on the year prior. Volkswagen (-15.6%) tops the brands charts for the third month running with 15.6% share, despite a steep year-on-year fall. Fiat (-9.9%) is back up four spots on December to #2 with 13.5% of the market, while Toyota (-28.3%) sinks at #3 whereas it topped the brands charts over the Full Year 2025. Chevrolet (+35.9%), Ford (+23.8%) and Nissan (+12.1%) are islands of growth in the Top 10, just as Peugeot (-36.1%), Jeep (-33.7%) and Renault (-26.3%) are all hit hard. Below, BAIC surges 711% to #11 and BYD improves to a record 13th place.

Over in the models charts, the Toyota Hilux (-0.8%) is stable to 5.4% share, however this is down on the 8.1% it commanded in December and level with the 5.3% of the Full Year 2025. The Fiat Cronos (-25.5%) and Peugeot 208 (-46.1%) both collapse but still manage to round out the podium. The Ford Territory (+119.3%) repeats at a record 4th place with 4.6% of the market vs. 2.4% over FY2025. The Ford Ranger (-32.6%) is down three ranks on last month to return to the #5 spot it held over FY2025. The VW Tera confirms its instant blockbuster status at #6 overall, still the brand’s best-seller above the VW Amarok.

Previous post: Argentina Full Year 2025: Toyota Hilux returns to #1 in market up 48.3%

One year ago: Argentina January 2025: Market up 103%

Full January 2026 Top 40 brands and Top 264 All models below.