Belgium Full Year 2025: BMW X1 and Dacia Sandero top struggling market (-7.5%)

The iX1 BEV variant accounts for 61% of BMW X1 sales in 2025.

Discover almost 70 years of Belgian Historical Data here.

Difficult year for the Belgian new car market in 2025 at -7.5% year-on-year to 414,771 units. However, an encouraging sign is private sales up 1.8% to 41.7% share vs. 38.1% in 2024. Meanwhile fleet sales sink -13% to 58.3% share vs. 61.9% last year. Petrol holds 40.6% of the market at 168,449 units (-1.2%), while BEVs are up to 34.7% or 143,849 units. However only 15,483 of these were purchased by private buyers (-2%). HEVs hold 11.5% share vs. 9.2% in 2024, PHEV are at 9.3% vs. 14.9% and diesel is at 3.1% vs. 4.9%.

In the brands charts, BMW (-11.3%) is the overall best-seller for the 5th year in a row and despite a significant loss. #2 Volkswagen (-8.4%) also trails the market at #2. Mercedes (-3.5%) overtakes Audi (-14%) to snap the third rank while Dacia (+4.9%) stays at #5. Peugeot (+9%) and Renault (+7.4%) defy the negative market and both climb two spots on last year to #6 and #7 respectively. Great scores also by BYD (+74.6%), MG (+40.6%), Mini (+30%) and Hyundai (+18.1%). Telsa is off -53.1% to #15.

Model-wise, the BMW X1 (-23.8%) celebrates three straight years at #1 but sinks year-on-year. The iX1 BEV variant accounts for 61% of the model’s volume this year. The Dacia Sandero (-17%) takes advantage of the Tesla Model Y’s freefall (-53.5% to #9) to step up to #2. The Citroen C3 (+3.8%) is up two spots to #3 while the Mini Cooper (+30%) is up 12 to #4. Notice also the Peugeot 2008 soaring to #8 whereas it was outside the 2024 Top 20. Other new entrants include the Audi Q6 (#10), Mercedes EQB (#14) and BMW 5 Series (#19). The BMW X1 tops the Flanders charts, the Dacia Sandero is #1 in Wallonia and the Citroen C3 #1 in Brussels. Private buyers crown the Dacia Sandero and Duster (the Bigster is #1) while fleet buyers go for the BMW X1 and Audi Q6.

Previous year: Belgium 2024: BMW and X1 best-sellers again

Two years ago: Belgium 2023: BMW X1 and Tesla Model Y top market up 30.1%

Full December 2025 Top 68 All brands, Full Year 2025 Top 89 All brands, Top 20 models, Top 25 models by propulsion and Top 10 models by region and Top 10 models by channel vs. Full Year 2024 figures below.