Japan November 2025: Sales down again, Toyota RAV4 and bZ4X impress

The Toyota bZ4X is inside the Japanese Top 30 for the first time.

New vehicle sales in Japan endure a 5th straight month of year-on-year declines in November at -5.1% to 369,721 units. Thanks to a start of the year boosted by low year-ago volumes, the YTD tally remains in positive at +3.4% to 4,230,318. 7 of the Top 8 carmakers are in negative this month. Toyota (-1.2%) leads the way above Suzuki (-3.6%) and Honda (-9.5%). Daihatsu (+9.3%) is the sole gainer near the top but drops one spot on last month to #4. Below, Nissan (-26.5%), Mazda (-17.5%), Mitsubishi (-17.2%) and Subaru (-15.4%) are all hit hard. Audi (+81.4%), Lexus (+19.3%), Mitsubishi Fuso (+17.1%) and Volkswagen (+8%) stand out further down.

Over in the regular cars ranking, both the Toyota Yaris/Cross (-22.6%) and Corolla/Cross (-32.1%) freefall but keep the lead. Obviously when separating the Cross variants these models are much weaker, which makes the Toyota Raize (+88.2%) the ‘true’ best-seller. The Toyota Sienta (+9.4%) and Roomy (+91.3%) complete the Top 5 above the Toyota Alphard (-18.4%). The Honda Freed (-9.7%) is the best-selling non Toyota like last month with the Toyota Voxy (+17.8%), Noah (+13.1%) and Honda Vezel (+19.3%) rounding out the Top 10. Below, notice the Toyota RAV4 (+284.7%), Suzuki Xbee (+100.8%) and bZ4X (+2938.5%) the latter breaking into the Top 30 for the first time for its 2nd month inside the Top 50.

Looking at kei cars, the Honda N-BOX (-10.2%) reclaims the top spot after a paltry October result when it dropped to #4. The Suzuki Spacia (-10.8%) stays at #2 ahead of last month’s leader the Daihatsu Move (+40.2%) still surging year-on-year. The Daihatsu Tanto (-17.7%) on the other hand is in difficulty at #4. The Honda N-One (+44%), Nissan Roox (+41%), Suzuki Jimny (+38.8%) and Mitsubishi Delica Mini/eK (+32%) deliver stunning results below.

Previous month: Japan October 2025: Daihatsu (+26.9%) defies negative market (-1.8%)

One year ago: Japan November 2024: Toyota Land Cruiser (+82.4%), Alphard (+74.1%) stun in negative market

Full November 2025 Top 50 All brands, Top 50 regular cars and Top 31 All kei cars below.