Japan November 2025: Sales down again, Toyota RAV4 and bZ4X impress
The Toyota bZ4X is inside the Japanese Top 30 for the first time.
New vehicle sales in Japan endure a 5th straight month of year-on-year declines in November at -5.1% to 369,721 units. Thanks to a start of the year boosted by low year-ago volumes, the YTD tally remains in positive at +3.4% to 4,230,318. 7 of the Top 8 carmakers are in negative this month. Toyota (-1.2%) leads the way above Suzuki (-3.6%) and Honda (-9.5%). Daihatsu (+9.3%) is the sole gainer near the top but drops one spot on last month to #4. Below, Nissan (-26.5%), Mazda (-17.5%), Mitsubishi (-17.2%) and Subaru (-15.4%) are all hit hard. Audi (+81.4%), Lexus (+19.3%), Mitsubishi Fuso (+17.1%) and Volkswagen (+8%) stand out further down.
Over in the regular cars ranking, both the Toyota Yaris/Cross (-22.6%) and Corolla/Cross (-32.1%) freefall but keep the lead. Obviously when separating the Cross variants these models are much weaker, which makes the Toyota Raize (+88.2%) the ‘true’ best-seller. The Toyota Sienta (+9.4%) and Roomy (+91.3%) complete the Top 5 above the Toyota Alphard (-18.4%). The Honda Freed (-9.7%) is the best-selling non Toyota like last month with the Toyota Voxy (+17.8%), Noah (+13.1%) and Honda Vezel (+19.3%) rounding out the Top 10. Below, notice the Toyota RAV4 (+284.7%), Suzuki Xbee (+100.8%) and bZ4X (+2938.5%) the latter breaking into the Top 30 for the first time for its 2nd month inside the Top 50.
Looking at kei cars, the Honda N-BOX (-10.2%) reclaims the top spot after a paltry October result when it dropped to #4. The Suzuki Spacia (-10.8%) stays at #2 ahead of last month’s leader the Daihatsu Move (+40.2%) still surging year-on-year. The Daihatsu Tanto (-17.7%) on the other hand is in difficulty at #4. The Honda N-One (+44%), Nissan Roox (+41%), Suzuki Jimny (+38.8%) and Mitsubishi Delica Mini/eK (+32%) deliver stunning results below.
Previous month: Japan October 2025: Daihatsu (+26.9%) defies negative market (-1.8%)
One year ago: Japan November 2024: Toyota Land Cruiser (+82.4%), Alphard (+74.1%) stun in negative market
Full November 2025 Top 50 All brands, Top 50 regular cars and Top 31 All kei cars below.
Japan November 2025 – brands:
| Pos | Brand | Nov-25 | % | /24 | Oct | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 122,639 | 33.2% | – 1.2% | 1 | 1,313,934 | 31.1% | + 4.3% | 1 | 1 |
| 2 | Suzuki | 58,435 | 15.8% | – 3.6% | 2 | 678,404 | 16.0% | + 1.4% | 2 | 2 |
| 3 | Honda | 48,804 | 13.2% | – 9.5% | 4 | 574,898 | 13.6% | – 7.7% | 3 | 3 |
| 4 | Daihatsu | 44,398 | 12.0% | + 9.3% | 3 | 495,132 | 11.7% | + 48.4% | 4 | 5 |
| 5 | Nissan | 28,037 | 7.6% | – 26.5% | 5 | 374,749 | 8.9% | – 15.6% | 5 | 4 |
| 6 | Mazda | 10,579 | 2.9% | – 17.5% | 6 | 138,796 | 3.3% | + 5.8% | 6 | 6 |
| 7 | Mitsubishi | 9,506 | 2.6% | – 17.2% | 9 | 108,595 | 2.6% | – 0.8% | 7 | 7 |
| 8 | Subaru | 7,979 | 2.2% | – 15.4% | 7 | 103,111 | 2.4% | + 7.4% | 8 | 8 |
| 9 | Lexus | 7,564 | 2.0% | + 19.3% | 8 | 81,721 | 1.9% | – 0.1% | 9 | 9 |
| 10 | Isuzu | 6,084 | 1.6% | – 0.9% | 10 | 68,420 | 1.6% | + 11.7% | 10 | 10 |
| 11 | Mercedes | 4,399 | 1.2% | – 4.8% | 11 | 46,083 | 1.1% | – 3.9% | 11 | 11 |
| 12 | Mitsubishi Fuso | 3,479 | 0.9% | + 17.1% | 12 | 29,725 | 0.7% | – 4.6% | 14 | 14 |
| 13 | Hino | 2,656 | 0.7% | – 25.3% | 13 | 31,783 | 0.8% | – 17.6% | 12 | 12 |
| 14 | BMW | 2,578 | 0.7% | – 20.3% | 14 | 31,759 | 0.8% | + 1.6% | 13 | 13 |
| 15 | Volkswagen | 2,125 | 0.6% | + 8.0% | 15 | 28,381 | 0.7% | + 38.1% | 15 | 15 |
| 16 | Audi | 2,070 | 0.6% | + 81.4% | 16 | 21,417 | 0.5% | + 11.4% | 16 | 16 |
| 17 | Mini | 1,388 | 0.4% | – 16.4% | 17 | 17,296 | 0.4% | + 19.2% | 17 | 17 |
| 18 | UD Trucks | 1,078 | 0.3% | + 1.5% | 18 | 11,215 | 0.3% | + 19.9% | 18 | 19 |
| 19 | Volvo | 880 | 0.2% | + 2.7% | 19 | 10,857 | 0.3% | – 5.4% | 19 | 18 |
| 20 | Porsche | 646 | 0.2% | – 4.9% | 20 | 9,268 | 0.2% | + 6.4% | 20 | 21 |
| 21 | Jeep | 624 | 0.2% | – 22.2% | 21 | 7,778 | 0.2% | – 10.3% | 21 | 20 |
| 22 | Peugeot | 518 | 0.1% | + 7.5% | 22 | 6,096 | 0.1% | + 27.2% | 23 | 23 |
| 23 | Land Rover | 424 | 0.1% | + 3.7% | 25 | 7,385 | 0.2% | + 5.4% | 22 | 22 |
| 24 | Fiat | 312 | 0.1% | – 4.0% | 23 | 3,836 | 0.1% | – 7.7% | 24 | 25 |
| 25 | Citroen | 290 | 0.1% | – 14.7% | 26 | 2,607 | 0.1% | – 3.0% | 27 | 26 |
| 26 | BYD | 210 | 0.1% | + 76.5% | 24 | 3,508 | 0.1% | + 64.4% | 25 | 27 |
| 27 | Renault | 196 | 0.1% | – 7.5% | 27 | 2,777 | 0.1% | – 37.1% | 26 | 24 |
| 28 | Alfa Romeo | 152 | 0.0% | + 210.2% | 29 | 1,390 | 0.0% | + 61.4% | 29 | 31 |
| 29 | Ferrari | 140 | 0.0% | + 5.3% | 28 | 1,402 | 0.0% | + 5.1% | 28 | 29 |
| 30 | Hyundai | 106 | 0.0% | + 202.9% | 30 | 992 | 0.0% | + 76.8% | 30 | 33 |
| 31 | Lamborghini | 60 | 0.0% | – 35.5% | 31 | 872 | 0.0% | + 16.9% | 31 | 32 |
| 32 | Scania | 50 | 0.0% | + 31.6% | 35 | 573 | 0.0% | + 32.9% | 34 | 38 |
| 33 | Alpina | 49 | 0.0% | + 44.1% | 32 | 414 | 0.0% | + 17.6% | 37 | 41 |
| 34 | Maserati | 48 | 0.0% | – 20.0% | 34 | 676 | 0.0% | – 34.0% | 32 | 30 |
| 35 | Rolls-Royce | 46 | 0.0% | + 64.3% | 33 | 425 | 0.0% | + 27.2% | 36 | 42 |
| 36 | Chevrolet | 40 | 0.0% | + 11.1% | 40 | 342 | 0.0% | – 36.4% | 41 | 34 |
| 37 | Cadillac | 33 | 0.0% | – 17.5% | 43 | 474 | 0.0% | + 18.2% | 35 | 40 |
| 38 | Bentley | 32 | 0.0% | – 27.3% | 36 | 401 | 0.0% | – 19.8% | 39 | 36 |
| 39 | Aston Martin | 27 | 0.0% | – 25.0% | 37 | 406 | 0.0% | – 15.6% | 38 | 37 |
| 40 | DS | 23 | 0.0% | – 11.5% | 41 | 350 | 0.0% | – 16.9% | 40 | 39 |
| 41 | Ford | 23 | 0.0% | + 21.1% | 42 | 197 | 0.0% | + 1.0% | 43 | 45 |
| 42 | Abarth | 22 | 0.0% | – 81.7% | 38 | 673 | 0.0% | – 60.4% | 33 | 28 |
| 43 | Lotus | 15 | 0.0% | – 57.1% | 44 | 176 | 0.0% | – 44.5% | 45 | 43 |
| 44 | McLaren | 14 | 0.0% | – 53.3% | 39 | 244 | 0.0% | – 3.9% | 42 | 44 |
| 45 | Dodge | 7 | 0.0% | – 56.3% | 45 | 103 | 0.0% | – 12.0% | 46 | 46 |
| 46 | GMC | 2 | 0.0% | n/a | 48 | 16 | 0.0% | – 20.0% | 47 | 47 |
| 47 | Lancia | 2 | 0.0% | – 33.3% | 49 | 15 | 0.0% | + 36.4% | 48 | 50 |
| 48 | Buick | 2 | 0.0% | n/a | 50 | 10 | 0.0% | + 66.7% | 51 | 52 |
| 49 | MG | 1 | 0.0% | n/a | 46 | 14 | 0.0% | + 250.0% | 49 | 53 |
| 50 | Chrysler | 1 | 0.0% | – 50.0% | 52 | 8 | 0.0% | + 60.0% | 52 | 51 |
| – | Others | 928 | 0.3% | + 69.7% | – | 10,385 | 0.2% | + 100.1% | – | – |
Japan November 2025 – regular cars:
| Pos | Model | Nov-25 | /24 | Oct | 2025 | /24 | Pos | FY24 |
| 1 | Toyota Yaris/Cross | 14,556 | – 22.6% | 1 | 154,931 | + 2.7% | 1 | 2 |
| 2 | Toyota Corolla/Cross | 10,997 | – 32.1% | 2 | 130,451 | – 15.4% | 2 | 1 |
| 3 | Toyota Raize | 10,004 | + 88.2% | 3 | 92,186 | + 96.7% | 4 | 20 |
| 4 | Toyota Sienta | 9,703 | + 9.4% | 6 | 97,319 | – 6.6% | 3 | 3 |
| 5 | Toyota Roomy | 8,664 | + 91.3% | 4 | 87,463 | + 34.1% | 5 | 12 |
| 6 | Toyota Alphard | 7,238 | – 18.4% | 5 | 81,303 | + 13.2% | 7 | 8 |
| 7 | Honda Freed | 7,132 | – 9.7% | 8 | 83,469 | + 5.9% | 6 | 5 |
| 8 | Toyota Voxy | 6,875 | + 17.8% | 9 | 73,453 | + 12.3% | 9 | 10 |
| 9 | Toyota Noah | 6,763 | + 13.1% | 7 | 74,689 | + 13.7% | 8 | 11 |
| 10 | Honda Vezel | 5,794 | + 19.3% | 10 | 62,624 | – 11.2% | 13 | 9 |
| 11 | Honda StepWGN | 5,082 | + 34.0% | 17 | 52,514 | + 0.2% | 16 | 17 |
| 12 | Toyota Crown | 4,597 | – 20.3% | 12 | 53,284 | – 8.9% | 15 | 15 |
| 13 | Nissan Serena | 4,586 | – 32.9% | 14 | 66,387 | – 11.9% | 11 | 7 |
| 14 | Nissan Note | 4,426 | – 45.3% | 11 | 73,399 | – 23.0% | 10 | 4 |
| 15 | Suzuki Solio | 4,355 | + 2.8% | 15 | 50,682 | + 1.9% | 17 | 18 |
| 16 | Toyota Prius | 4,233 | – 56.7% | 19 | 60,423 | – 21.1% | 14 | 6 |
| 17 | Suzuki Jimny Wagon | 4,034 | + 71.9% | 16 | 37,121 | + 56.8% | 21 | 28 |
| 18 | Toyota RAV4 | 3,970 | + 284.7% | 13 | 28,532 | – 5.0% | 25 | 26 |
| 19 | Toyota Land Cruiser W | 3,726 | – 41.5% | 18 | 42,720 | – 9.0% | 20 | 19 |
| 20 | Toyota Aqua | 3,606 | – 47.0% | 22 | 64,496 | + 10.2% | 12 | 14 |
| 21 | Toyota Harrier | 3,557 | – 22.6% | 23 | 48,454 | – 20.5% | 18 | 13 |
| 22 | Honda Fit | 3,243 | – 24.4% | 21 | 43,445 | – 25.4% | 19 | 16 |
| 23 | Toyota Vellfire | 2,998 | – 3.4% | 20 | 31,119 | – 0.1% | 22 | 23 |
| 24 | Subaru Impreza | 2,350 | – 15.6% | 25 | 29,061 | + 0.5% | 24 | 25 |
| 25 | Suzuki Xbee | 2,335 | + 100.8% | 24 | 13,986 | + 19.4% | 39 | 39 |
| 26 | Suzuki Swift | 2,159 | – 8.2% | 26 | 26,427 | – 14.5% | 26 | 22 |
| 27 | Subaru Forester | 2,119 | – 16.7% | 27 | 29,292 | + 39.3% | 23 | 29 |
| 28 | Lexus LBX | 1,932 | + 8.6% | 29 | 19,521 | – 2.5% | 32 | 32 |
| 29 | Mazda2 | 1,696 | – 5.1% | 31 | 22,119 | + 11.3% | 29 | 31 |
| 30 | Toyota bZ4X | 1,580 | + 2938.5% | 40 | n/a | n/a | n/a | n/a |
| 31 | Daihatsu Rocky | 1,567 | + 31.8% | 36 | 14,874 | n/a | 37 | 42 |
| 32 | Mazda CX-5 | 1,548 | – 6.0% | 32 | 21,896 | + 21.5% | 30 | 34 |
| 33 | Honda WR-V | 1,447 | – 59.0% | 33 | 25,671 | – 6.4% | 27 | 27 |
| 34 | Honda Civic | 1,349 | + 46.9% | 34 | 18,634 | + 31.8% | 36 | 36 |
| 35 | Lexus NX350H | 1,282 | – 39.2% | 37 | 19,153 | + 19.2% | 33 | 35 |
| 36 | Nissan X-Trail | 1,211 | – 42.1% | 39 | 18,869 | – 37.3% | 35 | 24 |
| 37 | Suzuki Fronx | 1,170 | – 31.7% | 28 | 18,933 | + 391.9% | 34 | n/a |
| 38 | Subaru Levorg | 1,110 | – 15.7% | 38 | 14,193 | – 35.2% | 38 | 30 |
| 39 | Mitsubishi Delica D5 | 1,093 | – 45.9% | 30 | 23,676 | + 30.2% | 28 | 33 |
| 40 | Mazda CX-30 | 1,059 | + 2.6% | n/a | 11,175 | – 13.2% | 40 | 38 |
| 41 | Honda ZR-V | 1,021 | – 57.4% | 35 | 19,630 | – 50.3% | 31 | 21 |
| 42 | Mazda3 | 1,018 | – 8.3% | n/a | 10,930 | – 0.7% | n/a | 41 |
| 43 | Toyota Hiace W | 938 | + 722.8% | 41 | n/a | n/a | n/a | 49 |
| 44 | Mazda CX-60 | 813 | + 48.6% | 42 | 10,302 | n/a | n/a | 50 |
| 45 | Toyota JPN Taxi | 674 | – 23.6% | 45 | n/a | n/a | n/a | 46 |
| 46 | Mazda CX-80 | 668 | – 70.1% | 48 | 8,693 | + 70.2% | n/a | n/a |
| 47 | Lexus RX500H | 663 | + 1105.5% | 46 | n/a | n/a | n/a | n/a |
| 48 | Honda Odyssey | 601 | – 26.5% | n/a | n/a | n/a | n/a | 40 |
| 49 | Lexus RX350H | 566 | + 1429.7% | n/a | n/a | n/a | n/a | n/a |
| 50 | Mazda CX-3 | 546 | – 29.3% | 43 | n/a | n/a | n/a | 47 |
Japan November 2025 – kei cars:
| Pos | Model | Nov-25 | /24 | Oct | 2025 | /24 | Pos | FY24 |
| 1 | Honda N-BOX | 16,198 | – 10.2% | 4 | 185,784 | – 2.9% | 1 | 1 |
| 2 | Suzuki Spacia | 12,904 | – 10.8% | 2 | 154,192 | + 0.7% | 2 | 2 |
| 3 | Daihatsu Move | 10,951 | + 40.2% | 1 | 113,482 | + 220.2% | 4 | 11 |
| 4 | Daihatsu Tanto | 9,520 | – 17.7% | 3 | 115,322 | + 37.1% | 3 | 3 |
| 5 | Nissan Roox | 7,741 | + 41.0% | 8 | 64,609 | – 1.6% | 7 | 6 |
| 6 | Suzuki Hustler | 6,660 | – 9.3% | 5 | 81,801 | – 4.9% | 5 | 4 |
| 7 | Mitsubishi Delica Mini/eK | 6,378 | + 32.0% | 12 | 52,992 | – 4.7% | 9 | 8 |
| 8 | Suzuki WagonR | 5,361 | – 0.0% | 6 | 67,316 | – 8.7% | 6 | 5 |
| 9 | Suzuki Jimny | 4,969 | + 38.8% | 11 | 47,264 | + 24.7% | 11 | 12 |
| 10 | Daihatsu Mira | 4,521 | – 4.1% | 7 | 51,698 | + 31.8% | 10 | 10 |
| 11 | Suzuki Alto | 3,971 | – 23.9% | 10 | 54,013 | – 15.1% | 8 | 7 |
| 12 | Daihatsu Taft | 3,246 | – 3.2% | 9 | 45,797 | + 34.6% | 12 | 13 |
| 13 | Nissan Dayz | 2,889 | – 18.7% | 13 | 40,575 | – 14.0% | 13 | 9 |
| 14 | Honda N-ONE | 2,094 | + 44.0% | 14 | 18,210 | + 9.8% | 16 | 17 |
| 15 | Honda N-WGN | 1,659 | – 46.3% | 15 | 25,990 | – 17.1% | 14 | 14 |
| 16 | Suzuki Every Wagon | 1,551 | – 6.1% | 16 | 18,978 | + 8.2% | 15 | 16 |
| 17 | Mazda Flair Wagon | 930 | – 25.7% | 17 | 13,106 | – 9.1% | 18 | 18 |
| 18 | Toyota Pixis | 602 | + 25.4% | 18 | 8,231 | + 47.9% | 19 | 21 |
| 19 | Nissan Sakura | 594 | – 65.7% | 19 | 13,496 | – 37.1% | 17 | 15 |
| 20 | Daihatsu Copen | 524 | + 202.9% | 20 | 4,048 | + 57.3% | 23 | 25 |
| 21 | Subaru Stella | 371 | n/a | 21 | 2,416 | n/a | 26 | – |
| 22 | Mazda Flair Crossover | 361 | – 31.4% | 22 | 5,442 | – 16.7% | 20 | 19 |
| 23 | Nissan Clipper Rio | 321 | – 33.7% | 23 | 5,340 | – 6.4% | 21 | 20 |
| 24 | Mazda Carol | 291 | – 14.4% | 24 | 3,245 | – 13.7% | 24 | 22 |
| 25 | Mazda Flair | 239 | + 4.4% | 26 | 2,701 | – 14.0% | 25 | 24 |
| 26 | Subaru Chiffon | 229 | – 65.5% | 25 | 4,066 | + 13.7% | 22 | 23 |
| 27 | Subaru Pleo | 141 | – 59.9% | 27 | 2,243 | + 10.7% | 27 | 27 |
| 28 | Mazda Scrum Wagon | 86 | – 13.1% | 28 | 1,107 | + 1.3% | 29 | 28 |
| 29 | Toyota Copen GR Sport | 77 | + 16.7% | 30 | 982 | + 9.1% | 30 | 29 |
| 30 | Mitsubishi eK Cross EV | 60 | – 73.1% | 29 | 1,384 | – 39.5% | 28 | 26 |
| 31 | Mitsubishi Town Box | 26 | – 16.1% | 31 | 491 | + 14.7% | 31 | 30 |
Sources: JADA, JMVA, JAIA
