Italy November 2025: Scrappage scheme boosts BEVs to 12.2% share, BYD Dolphin Surf and Leapmotor T03 up

The BYD Dolphin Surf ranks #11 in Italy in November.

The Italian new car market is stable in November at 124,222 units, 45 less than in November 2024. YTD volumes are off -2.4% to 1,417,621. The event of the month is the record share of BEVs, up to 12.2%, smashing the previous best of 8.3% reached in June 2024. BEV sales were at 5.2% through October and now stand at 5.8%. In the detail, BEVs are up 131.9% year-on-year in November to 15,304 and 12.2% share vs. 5.2% in November and up 38% year-to-date to 82,897 and 5.8% share vs. 4.1% YTD. Adding PHEV, the share of rechargeable cars hits 19.4% this month vs. a previous best of 11.8%. The reason for this surge is a new scrappage program that started in October, offering a €11,000 discount on the purchase of a BEV when scrapping an old car with Euro 5 or earlier emissions rating. This means the car must have been registered before September 2015. The incentive It also only applies to less well-off families, living in urban areas with more than 50,000 inhabitants. 

The Leapmotor T03 is up to #15.

The scheme could boost sales by about 60,000 registrations according to Automotive News. It has so far had little impact on the top of the brands ranking however, with Fiat (+23.1%) staying in pole position but at only 8.7% share vs. 9.5% YTD and only 34 units above Toyota (-3.4%). In fact the Top 5 is unchanged on last month: Volkswagen (-16.6%) and Dacia (-12.7%) follow while BMW (-4.3%) ranks at a record #5 for the 5th month in a row. Audi (+13.8%) is the only additional gainer in the Top 10 just as Hyundai (-1.8%) resists but Renault (-20.7%), Peugeot (-20.7%) and Jeep (-14%) all sink. Below MG (+14.2%), BYD (+534.2%) smashes all its records at #15 with 3,526 sales and 2.8% share (previous bests #19 last July and 2,471 sales and 2% share last September). Cupra is up 45.6% and Leapmotor leaps a surreal 2887.8% to #21 and 1.8% share thanks to the scrappage scheme as we’ll see further down.

Model-wise, the Fiat Panda (+2.7%) stays on top but with just 5.5% share vs. 6.8% through November. The Dacia Sandero (-28.1%) is back up two spots on last month to #2 despite freefalling year-on-year. The Toyota Yaris Cross (+14.1%) is very solid and ranks #3, down one rank on a record-breaking #2 last month. The Jeep Avenger (-11.3%) and Toyota Yaris (-11.4%) follow. Toyota manages to place three models in the Top 6 with the Aytgo X (+65.7%) up 7 spots on October to #6. The event of the month is the stunning success of two Chinese models, linked with the scrappage scheme. The BYD Dolphin Surf ranks as high as #11 with 1.8% share, and is available from €8,310 after incentives. The Leapmotor T03 is #15 and sees its price reduced to €4,900 after incentives and a further €3,000 rebate from the manufacturer. Its advertising campaign promotes it as “cheaper than your bike” (see above).

Previous month: Italy October 2025: Toyota Yaris Cross reaches record ranking at #2

One year ago: Italy November 2024: Toyota and Volkswagen top Fiat

Full November 2025 Top 53 All brands and Top 50 models below.