Finland November 2025: Toyota Yaris Cross confirms dominance in negative market
The Toyota Yaris Cross holds 7.5% of the Finnish market in November.
6,103 new cars found a buyer in Finland in November, a -2.6% year-on-year retreat. The year-to-date volume is now off 02% to 65,109. Toyota (+40.1%) lodges another stellar result and grabs a 20.7% share compared to 16.5% so far this year. Skoda (+7.7%) stays at #2 with 13.5% share, its best since last July (14%). In contrast Volkswagen (-24.7%) and Volvo (-30.8%) struggle. Ford (+38.9%), Mercedes (+31.1%), BMW (+12.7%) and Audi (+12.6%) all excel in the remainder of the Top 10 while Tesla is off -20.4% to #9 and 4.2% share vs. #11 and 3.3% year-to-date. Meanwhile BYD (+202.6%) continues to gear up and ranks #13 for the month.
Over in the models charts, the Toyota Yaris Cross (+92%) confirms it is the new favourite of Finnish car buyers with a splendid 7.5% share vs. 4.1% so far this year. The Toyota Corolla (+3.5%) remains at #2 ahead of the Toyota RAV4 (+120.4%). The Skoda Enyaq (-1.4%) and Toyota Yaris (+27.2%) are equal #4. Note the entire YTD Top 4 is composed of Toyotas. The Skoda Octavia (+67%) and VW ID.4 (+29.6%) also impress below while the new Skoda Elroq remains inside the Top 10 at #10.
Previous month: Finland October 2025: Toyota at highest in almost 2 years, Yaris Cross distant leader
One year ago: Finland November 2024: Tesla Model Y #1, Skoda Kamiq up to record #4
Full November 2025 Top 30 brands and Top 20 models below.
Finland November 2025 – brands:
| Pos | Brand | Nov-25 | % | /24 | Oct | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 1,264 | 20.7% | + 40.1% | 1 | 10,756 | 16.5% | – 8.8% | 1 | 1 |
| 2 | Skoda | 821 | 13.5% | + 7.7% | 2 | 6,535 | 10.0% | + 1.6% | 3 | 3 |
| 3 | Volkswagen | 566 | 9.3% | – 24.7% | 3 | 7,350 | 11.3% | + 24.7% | 2 | 4 |
| 4 | Volvo | 448 | 7.3% | – 30.8% | 4 | 5,425 | 8.3% | – 25.2% | 4 | 2 |
| 5 | Mercedes | 350 | 5.7% | + 31.1% | 6 | 3,159 | 4.9% | – 10.7% | 7 | 6 |
| 6 | Kia | 303 | 5.0% | – 20.7% | 5 | 5,260 | 8.1% | + 5.2% | 5 | 5 |
| 7 | Ford | 282 | 4.6% | + 38.9% | 9 | 2,691 | 4.1% | + 32.6% | 8 | 12 |
| 8 | BMW | 275 | 4.5% | + 12.7% | 7 | 3,294 | 5.1% | + 2.3% | 6 | 8 |
| 9 | Tesla | 257 | 4.2% | – 20.4% | 21 | 2,136 | 3.3% | – 31.1% | 11 | 7 |
| 10 | Audi | 242 | 4.0% | + 12.6% | 8 | 2,681 | 4.1% | + 13.4% | 9 | 11 |
| 11 | Nissan | 154 | 2.5% | – 18.5% | 13 | 2,204 | 3.4% | – 23.5% | 10 | 10 |
| 12 | Hyundai | 139 | 2.3% | – 36.2% | 14 | 1,984 | 3.0% | – 30.1% | 12 | 9 |
| 13 | BYD | 115 | 1.9% | + 202.6% | 11 | 600 | 0.9% | + 14.9% | 20 | 20 |
| 14 | Renault | 103 | 1.7% | – 27.5% | 10 | 1,323 | 2.0% | + 76.6% | 13 | 15 |
| 15 | Mazda | 88 | 1.4% | + 2.3% | 19 | 716 | 1.1% | – 9.9% | 17 | 17 |
| 16 | Dacia | 82 | 1.3% | + 203.7% | 15 | 793 | 1.2% | + 77.8% | 15 | 21 |
| 17 | Polestar | 72 | 1.2% | – 39.0% | 12 | 1,285 | 2.0% | + 80.7% | 14 | 16 |
| 18 | Peugeot | 70 | 1.1% | – 43.1% | 18 | 752 | 1.2% | – 31.3% | 16 | 13 |
| 19 | Smart | 59 | 1.0% | + 31.1% | 20 | 322 | 0.5% | + 131.7% | 28 | 30 |
| 20 | Cupra | 43 | 0.7% | – 23.2% | 25 | 458 | 0.7% | + 27.2% | 23 | 26 |
| 21 | Citroen | 40 | 0.7% | – 14.9% | 16 | 621 | 1.0% | + 32.1% | 18 | 22 |
| 22 | Opel | 40 | 0.7% | – 76.6% | 28 | 409 | 0.6% | – 55.8% | 24 | 14 |
| 23 | Suzuki | 39 | 0.6% | – 13.3% | 17 | 576 | 0.9% | – 18.8% | 21 | 18 |
| 24 | MG | 35 | 0.6% | – 10.3% | 22 | 466 | 0.7% | + 308.8% | 22 | 31 |
| 25 | Subaru | 32 | 0.5% | + 33.3% | 27 | 353 | 0.5% | – 14.3% | 27 | 24 |
| 26 | Lexus | 31 | 0.5% | + 3.3% | 24 | 401 | 0.6% | + 1.3% | 25 | 23 |
| 27 | Mitsubishi | 29 | 0.5% | – 19.4% | 23 | 618 | 0.9% | + 2.7% | 19 | 19 |
| 28 | Land Rover | 22 | 0.4% | + 4.8% | n/a | 316 | 0.5% | + 18.8% | 29 | 27 |
| 29 | Porsche | 21 | 0.3% | – 61.1% | 29 | 375 | 0.6% | + 2.7% | 26 | 25 |
| 30 | Seat | 7 | 0.1% | – 41.7% | n/a | 301 | 0.5% | + 40.7% | 30 | 28 |
Finland November 2025 – models:
| Pos | Model | Nov-25 | % | /24 | Oct | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota Yaris Cross | 457 | 7.5% | + 92.0% | 1 | 2,695 | 4.1% | – 1.4% | 1 | 2 |
| 2 | Toyota Corolla | 237 | 3.9% | + 3.5% | 2 | 1,965 | 3.0% | – 43.2% | 3 | 1 |
| 3 | Toyota RAV4 | 227 | 3.7% | + 120.4% | 8 | 1,833 | 2.8% | + 40.2% | 4 | 12 |
| 4 | Skoda Enyaq | 206 | 3.4% | – 1.4% | 7 | 1,614 | 2.5% | + 8.3% | 6 | 9 |
| 5 | Toyota Yaris | 206 | 3.4% | + 27.2% | 3 | 2,249 | 3.5% | – 2.0% | 2 | 4 |
| 6 | Skoda Octavia | 162 | 2.7% | + 67.0% | 12 | 970 | 1.5% | – 47.5% | 15 | 6 |
| 7 | Tesla Model Y | 144 | 2.4% | – 41.7% | n/a | 1,516 | 2.3% | – 25.8% | 8 | 3 |
| 8 | VW ID.4 | 140 | 2.3% | + 29.6% | 6 | 1,582 | 2.4% | + 26.0% | 7 | 11 |
| 9 | Volvo XC60 | 136 | 2.2% | – 27.7% | 4 | 1,641 | 2.5% | + 3.5% | 5 | 8 |
| 10 | Skoda Elroq | 130 | 2.1% | new | 9 | 1,321 | 2.0% | new | 12 | – |
| 11 | Nissan Qashqai | 128 | 2.1% | + 45.5% | 18 | 1,447 | 2.2% | – 15.9% | 9 | 7 |
| 12 | Toyota C-HR | 117 | 1.9% | – 6.4% | 5 | 1,323 | 2.0% | + 4.9% | 11 | 13 |
| 13 | Tesla Model 3 | 113 | 1.9% | + 50.7% | n/a | 610 | 0.9% | – 39.9% | 26 | 15 |
| 14 | VW ID.7 | 108 | 1.8% | – 13.6% | 13 | 1,253 | 1.9% | + 80.5% | 13 | 22 |
| 15 | Volvo EX40 | 98 | 1.6% | + 21.0% | 14 | 837 | 1.3% | + 119.1% | 17 | 42 |
| 16 | Kia EV3 | 92 | 1.5% | + 178.8% | 11 | 980 | 1.5% | + 2869.7% | 14 | 146 |
| 17 | Kia Ceed | 73 | 1.2% | – 14.1% | 10 | 1,439 | 2.2% | + 5.5% | 10 | 10 |
| 18 | Skoda Superb | 69 | 1.1% | + 15.0% | n/a | 608 | 0.9% | + 10.9% | 27 | 31 |
| 19 | VW T-Cross | 66 | 1.1% | + 112.9% | n/a | 664 | 1.0% | + 55.9% | 23 | 41 |
| 20 | BMW i4 | 56 | 0.9% | + 60.0% | 17 | 605 | 0.9% | + 12.7% | 29 | 32 |
| n/a | VW Tiguan | 51 | 0.8% | – 56.0% | 19 | 878 | 1.3% | + 6.9% | 16 | 18 |
| n/a | Audi Q4 | 46 | 0.8% | – 39.5% | n/a | 714 | 1.1% | – 14.0% | 20 | 19 |
| n/a | BMW X1 | 43 | 0.7% | + 22.9% | 15 | 607 | 0.9% | – 11.6% | 28 | 26 |
| n/a | Polestar 4 | 42 | 0.7% | – 22.2% | n/a | 666 | 1.0% | + 262.0% | 22 | 67 |
| n/a | Volvo V60 | 41 | 0.7% | – 64.0% | n/a | 803 | 1.2% | – 32.9% | 18 | 14 |
| n/a | VW Golf | 36 | 0.6% | – 62.1% | n/a | 751 | 1.2% | – 3.3% | 19 | 20 |
| n/a | Skoda Kodiaq | 33 | 0.5% | – 54.8% | n/a | 623 | 1.0% | + 16.9% | 25 | 30 |
| n/a | Kia Niro | 33 | 0.5% | + 10.0% | n/a | 572 | 0.9% | – 14.4% | 30 | 28 |
| n/a | VW Taigo | 28 | 0.5% | – 79.4% | n/a | 650 | 1.0% | + 75.7% | 24 | 46 |
| n/a | Kia Stonic | 21 | 0.3% | – 79.6% | 16 | 699 | 1.1% | – 8.3% | 21 | 21 |
Source: AUT
