Ecuador October 2025: Volkswagen up 5-fold in market surging 47.3%

Volkswagen is up to third place in the brands ranking in October.

New vehicle sales in Ecuador are up another fantastic 47.3% year-on-year in October to 12,135 units. This is the largest monthly volume in the country since March 2024. The year-to-date tally is now up 10.1% to 100,740. Kia (+38.4%) easily remains the most popular carmaker in the country with 13.8% share, albeit a full two percentage points below its YTD level of 15.8%.

Chevrolet (-13.2%) is in great difficulty YoY but still manages to rank #2 with 10.6% share. The performer of the month is Volkswagen surging 426.7% to #3 with 6.3% share vs. #13 and 2.6% so far this year. Dongfeng (+117.9%), JAC (+94.3%), GWM (+84%), Hyundai (+82.8%) and Renault (+66.9%) also beat the market in the remainder of the Top 10.

The Kia Soluto is the best-selling vehicle in the country again and by far at 6.4% share, more than double the #2, the Chevrolet D-Max at 3.1%. The Chevrolet Groove rounds out the podium like it does year-to-date, distancing the GWM Poer and Kia Seltos. The Toyota Hilux is up to #7.

Previous month: Ecuador September 2025: Chery, GWM get noticed in market up 39.5%

One year ago: Ecuador October 2024: Market off -20.4%, Chinese at 34.5% share

Full October 2025 Top 20 brands and Top 10 models below.