Ecuador October 2025: Volkswagen up 5-fold in market surging 47.3%
Volkswagen is up to third place in the brands ranking in October.
New vehicle sales in Ecuador are up another fantastic 47.3% year-on-year in October to 12,135 units. This is the largest monthly volume in the country since March 2024. The year-to-date tally is now up 10.1% to 100,740. Kia (+38.4%) easily remains the most popular carmaker in the country with 13.8% share, albeit a full two percentage points below its YTD level of 15.8%.
Chevrolet (-13.2%) is in great difficulty YoY but still manages to rank #2 with 10.6% share. The performer of the month is Volkswagen surging 426.7% to #3 with 6.3% share vs. #13 and 2.6% so far this year. Dongfeng (+117.9%), JAC (+94.3%), GWM (+84%), Hyundai (+82.8%) and Renault (+66.9%) also beat the market in the remainder of the Top 10.
The Kia Soluto is the best-selling vehicle in the country again and by far at 6.4% share, more than double the #2, the Chevrolet D-Max at 3.1%. The Chevrolet Groove rounds out the podium like it does year-to-date, distancing the GWM Poer and Kia Seltos. The Toyota Hilux is up to #7.
Previous month: Ecuador September 2025: Chery, GWM get noticed in market up 39.5%
One year ago: Ecuador October 2024: Market off -20.4%, Chinese at 34.5% share
Full October 2025 Top 20 brands and Top 10 models below.
Ecuador October 2025 – brands:
| Pos | Brand | Oct-25 | % | /24 | Sep | 2025 1-10 | % | /24 | Pos | FY24 |
| 1 | Kia | 1,676 | 13.8% | + 38.4% | 1 | 15,911 | 15.8% | + 12.1% | 1 | 2 |
| 2 | Chevrolet | 1,283 | 10.6% | – 13.2% | 2 | 13,194 | 13.1% | – 23.0% | 2 | 1 |
| 3 | Volkswagen | 769 | 6.3% | + 426.7% | 15 | 2,620 | 2.6% | + 14.7% | 13 | 11 |
| 4 | Hyundai | 722 | 5.9% | + 82.8% | 3 | 6,227 | 6.2% | + 39.4% | 3 | 4 |
| 5 | Toyota | 612 | 5.0% | + 14.8% | 5 | 5,114 | 5.1% | – 9.2% | 4 | 3 |
| 6 | GWM | 541 | 4.5% | + 84.0% | 7 | 4,919 | 4.9% | + 86.5% | 5 | 8 |
| 7 | Chery | 499 | 4.1% | + 7.3% | 4 | 4,589 | 4.6% | + 13.3% | 6 | 5 |
| 8 | Renault | 454 | 3.7% | + 66.9% | 8 | 3,878 | 3.8% | + 25.5% | 8 | 7 |
| 9 | Dongfeng | 427 | 3.5% | + 117.9% | 12 | 2,852 | 2.8% | + 55.4% | 10 | 16 |
| 10 | JAC | 410 | 3.4% | + 94.3% | 10 | 3,130 | 3.1% | + 27.2% | 9 | 9 |
| 11 | Suzuki | 401 | 3.3% | + 31.9% | 6 | 3,971 | 3.9% | + 13.0% | 7 | 6 |
| 12 | DFSK | 373 | 3.1% | + 98.4% | 9 | 2,626 | 2.6% | + 16.7% | 12 | 10 |
| 13 | Sinotruk | 365 | 3.0% | + 97.3% | 13 | 2,702 | 2.7% | + 66.7% | 11 | 17 |
| 14 | BYD | 268 | 2.2% | + 226.8% | 11 | 2,157 | 2.1% | + 257.1% | 16 | n/a |
| 15 | Jetour | 237 | 2.0% | + 109.7% | 18 | 1,639 | 1.6% | + 5.3% | 18 | 18 |
| 16 | Mazda | 224 | 1.8% | + 25.1% | 17 | 2,194 | 2.2% | + 7.1% | 15 | 14 |
| 17 | Hino | 217 | 1.8% | + 14.2% | 16 | 2,215 | 2.2% | + 8.9% | 14 | 13 |
| 18 | Nissan | 195 | 1.6% | + 33.6% | 20 | 1,388 | 1.4% | – 37.6% | 20 | 12 |
| 19 | Foton | 186 | 1.5% | + 82.4% | 14 | 1,727 | 1.7% | + 57.6% | 17 | n/a |
| 20 | Shineray | 134 | 1.1% | – 4.3% | 19 | 1,447 | 1.4% | – 27.2% | 19 | 15 |
Ecuador October 2025 – models:
Note this ranking features the Top 15 best-selling models year-to-date ordered based on their October volumes and may not be 100% accurate.
| Pos | Model | Oct-25 | % | Sep | 2025 1-10 | % | Pos | FY24 |
| 1 | Kia Soluto | 774 | 6.4% | 1 | 7,380 | 7.3% | 1 | 2 |
| 2 | Chevrolet D-Max | 382 | 3.1% | 2 | 4,628 | 4.6% | 2 | 1 |
| 3 | Chevrolet Groove | 292 | 2.4% | 3 | 3,424 | 3.4% | 3 | 3 |
| 4 | GWM Poer | 287 | 2.4% | 4 | 2,819 | 2.8% | 5 | 6 |
| 5 | Kia Seltos | 274 | 2.3% | 6 | 1,967 | 2.0% | 8 | 9 |
| 6 | Kia Sonet | 250 | 2.1% | 5 | 2,985 | 3.0% | 4 | 4 |
| 7 | Toyota Hilux | 227 | 1.9% | n/a | 1,268 | 1.3% | n/a | n/a |
| 8 | Hyundai Tucson | 212 | 1.7% | 7 | 2,014 | 2.0% | 7 | n/a |
| 9 | Kia Sportage | 192 | 1.6% | n/a | 2,023 | 2.0% | 6 | 7 |
| 10 | Hyundai Grand i10 | 160 | 1.3% | 10 | 1,397 | 1.4% | n/a | n/a |
| n/a | JAC HFC 1037 | 159 | 1.3% | n/a | 1,197 | 1.2% | n/a | n/a |
| n/a | Chery Arrizo | 154 | 1.3% | 9 | 1,156 | 1.1% | n/a | n/a |
| n/a | Suzuki Swift | 138 | 1.1% | 8 | 1,147 | 1.1% | n/a | 10 |
| n/a | Hyundai Accent | 83 | 0.7% | n/a | 628 | 0.6% | n/a | n/a |
| n/a | GWM Wingle | 78 | 0.6% | n/a | 1,224 | 1.2% | n/a | n/a |
Source: AEADE
