Ecuador November 2025: GWM Poer up to #2

The GWM Poer is the 2nd best-selling vehicle in Ecuador in November.

New vehicle sales in Ecuador continue to surge in November at +46.3% year-on-year to 11,810 units, leading to a year-to-date tally up 13% to 112,550. Kia (+36%) significantly widens the gap with Chevrolet (-6.1%), once again in deep trouble, to 15.6% share vs. 11.2%. Hyundai (+104.3%) and GWM (+140.4%) both shoot up, up one and two spots on October respectively. JAC (+83.3%), Chery (+69.5%) and Renault (+61.9%) also beat the market below but it’s BYD (+215.9%) that delivers the biggest year-on-year gain in the Top 10. Notice also Jetour up 161.2% to #15.

Model-wise, the Kia Soluto remains in first place while the GWM Poer climbs to #2, becoming the country’s best-selling pickup above the Chevrolet D-Max which used to be the uncontested leader here. The Chevrolet Groove follows, ahead of three Kias: the Sonet, Seltos and Sportage.

Previous month: Ecuador October 2025: Volkswagen up 5-fold in market surging 47.3%

One year ago: Ecuador November 2024: Sales down another -20.5%, Suzuki (+12%) swims upstream

Full November 2025 Top 20 brands and Top 10 models below.