Switzerland October 2025: Skoda Elroq signs first ever win, VW Tiguan now #1 YTD

The Skoda Elroq is #1 in Switzerland for the first time.

New car sales in Switzerland edge down -1.6% year-on-year in October to 18,451 units, meaning the year-to-date volume is now off -3.7% to 187,378. 4×4 sales drop -5.3% to 9,246 and 50.1% share vs. 52.1% a year ago. Petrol sales fall -13.2% to 4,305 sales and 23.3% share vs. 26.4% last year and diesel sinks -26.9% to 1,173 and 6.4% share vs. 8.6% in October 2024. HEVs (including mild hybrids) are down -6.1% to 6,443 and 34.9% share vs. 36.6%. The real dynamic segments are rechargeable cars: PHEVs are up 33.6% to 2,355 and 12.8% share vs. 9.4% and BEVs are up 17.1% to 4,175 and 22.6% share vs. 19% a year ago. So far this year, BEVs are up 9.7% to 39,900 and 21.3% share vs. 18.7% over the same period in 2024.

This month Skoda (+15.2%) is the most popular carmaker in the country by just three sales above Volkswagen (+12.3%). This is the 4th time Skoda is #1 in Switzerland after January 2022, April 2024 and February 2025. This way, the Czech manufacturer advances to #2 year-to-date, passing BMW (-4.5%). Toyota (-26.3%), Mercedes (-20.1%) and Audi (-5%) struggle. In contrast Dacia (+9.7%), Volvo (+8.7%) and Renault (+6.3%) defy the negative market with relatively solid gains. Further down, MG is up 201%, Opel up 52.7% and Citroen up 40.5%.

Model-wise, the new Skoda Elroq scores its first ever win with 2.5% share, 12 above the VW Tiguan (+3.3%). The Elroq ranks #14 year-to-date while the Tiguan overtakes the Tesla Model Y (-34.7%), down to #48 in October, for the YTD pole position. The Skoda Kodiaq (+34.4%), VW Golf (+39.8%) and BMW X1 (+24.8%) follow with stunning lifts. The BMW  X3 (+116.7%), Dacia Sandero (+24.6%) and Audi Q3 (+24.3%) also impress in the remainder of the Top 10.

Previous month: Switzerland September 2025: Tesla Model Y and Skoda Elroq on top

One year ago: Switzerland October 2024: VW Tiguan best-seller, sales off -7.9%

Full October 2025 Top 63 All brands and Top 361 All models below.