Sweden October 2025: Volvo at highest share in almost 3 years

Volvo EX/XC40 sales are up 60.2% in October.

24,078 new cars found a Swedish buyer in October, a -3.8% year-on-year loss. It brings the year-to-date tally to 228,105, this time up 4.4%. Company sales account for over 60% of the market. Two out of Three new cars this month are rechargeable: 36% BEV and 30% PHEV. Year-to-date, BEVs represent 35.5% of the market while PHEVs are at 27%, the highest level in Europe. Volvo (+2.2%) dominates its home brands charts, and at 21.8%, it hits its highest share since December 2022 (24.8%). Volkswagen (+10.5%), Toyota (+12.4%), Kia (+9.1%) and Mercedes (+9.6%) all sport very solid gains but are far below. BMW (+30.9%) is the most dynamic in the Top 10 whereas Peugeot (-21.5%), Cupra (-13%), Audi (-8.7%) and Skoda (-1.7%) decline. Lynk & Co (+433.3%) surges to #21 and 0.8% share, with Mini (+72.8%), Opel (+45.5%), Fiat (+33.5%) and Hyundai (+25.7%) also in fantastic shape.

Over in the models charts, the Volvo XC60 (+9.1%) equals its highest market share of the year at 8.4%, also reached last April. The Volvo EX/XC40 (+60.2%) surges back to 2nd place while the VW ID.7 (-5.3%) is up two spots on last month to #3 but drops year-on-year. Celebrating one year in market, the Kia EV3 equals its record ranking and share but breaks its volume record at 593. The Volvo S/V60 (+1.7%) bounces back up 6 ranks on September to #5, distancing the VW ID.4 (-8.4%) The Skoda Kodiaq (+40.7%) continues on its stellar year, with YTD volumes up 98.6%. The VW Passat (+53.6%) is up 17 spots to #9, with the VW Tiguan (+23.2%) and Toyota RAV4 (+21.7%) also impressive.

Previous month: Sweden September 2025: Volvo (+32.2%), Polestar (+97.2%) shine, Tesla (-64%) crashes

One year ago: Sweden October 2024: Volvo at 20.5% share, VW ID.7 up to #4

Full October 2025 Top 51 All brands and Top 270 All models below.