skip to Main Content

Malaysia September 2025: Proton Saga up to #2

The Proton Saga is boosted by promotions on the outgoing model.

The Malaysian new car market edges up 1.3% year-on-year in September to 61,898 units. The year-to-date volume stands at 609,276. Perodua (-1.3%) dips YoY to 37.8% share vs. 41.9% year-to-date. In contrast Proton (+16%) is in great shape at 20.3% of the market vs. 18.1% so far this year. Toyota (+5.3%) advances to 16.5% share whereas Honda (-27.4%) freefalls to #4. Chery (+43.2%) and most strikingly BYD (+184.8%) score stellar gains to rank #5 and #7 respectively. Below, Jetour (+15900%), Haval (+1650%) and Xpeng (+621.1%) manage surreal upticks. We welcome iCar at #36.

Over in the models charts, the Perodua Bezza (+4.9%) remains the best-seller with 10.9% share, this is however below the 11.9% it holds year-to-date. The hero of the month is the Proton Saga (+18.6%) up two spots on last month to land in 2nd place, its highest ranking in at least 14 months. This is likely due to promotion on the outgoing model before the facelift arrives in dealerships. The Perodua Axia (-12.1%), #1 a year ago, falls to #3 but stays #2 year-to-date. The Perodua Myvi (-1%) and a surging Perodua Alza (+20.5%) round out the Top 5. The Proton X50 (+81.8%) and Toyota Hilux (+38%) deliver the biggest gains in the Top 10 and rank #6 and #8 respectively. Notice also the new Proton e.MAS 7 at #18.

Previous month: Malaysia August 2025: Proton, Chery, BYD highlight positive market

One year ago: Malaysia September 2024: Perodua Axia overtakes Bezza for #1

Full September 2025 Top 52 All brands and Top 217 All models below.

Malaysia September 2025 – brands:

PosBrandSep-25%/24Aug2025%PosFY24
1Perodua 23,39437.8%– 1.3%1255,09441.9%11
2Proton12,57220.3%+ 16.0%2110,15018.1%22
3Toyota10,21616.5%+ 5.3%390,76714.9%33
4Honda4,4767.2%– 27.4%450,2288.2%44
5Chery1,4182.3%+ 43.2%512,6532.1%57
6Mitsubishi1,0711.7%+ 0.0%710,2761.7%65
7BYD1,0281.7%+ 184.8%88,4171.4%810
8Jaecoo7671.2%– 45.0%69,1571.5%712
9Tesla6851.1%+ 52.2%143,8460.6%1516
10Mazda6791.1%– 25.4%106,3001.0%106
11Isuzu5790.9%+ 22.9%134,7810.8%1213
12BMW5660.9%– 31.9%115,6430.9%119
13Mercedes5520.9%– 38.2%96,8061.1%98
14Nissan4820.8%+ 6.4%154,6800.8%1311
15Lexus4770.8%– 13.0%124,4580.7%1414
16Haval4550.7%+ 1650.0%163,0300.5%1727
17Jetour3200.5%#######181,4360.2%2174
18Ford3160.5%– 7.9%173,6930.6%1615
19Porsche2490.4%+ 2.9%191,9480.3%1817
20Mini1370.2%– 26.3%221,4600.2%2018
21Xpeng1370.2%+ 621.1%279790.2%2535
22GAC1370.2%+ 93.0%209420.2%2634
23Volkswagen1350.2%– 33.5%211,2560.2%2220
24Volvo1260.2%– 27.2%241,1140.2%2419
25Suzuki1130.2%– 11.7%231,2410.2%2321
26MG1110.2%+ 152.3%251,5860.3%1924
27Subaru860.1%+ 3.6%317760.1%2822
28TANK760.1%– 5.0%285800.1%3433
29Zeekr 650.1%+ 1525.0%297450.1%2947
30Denza630.1%new328150.1%27 –
31Land Rover560.1%– 23.3%336580.1%3126
32Leapmotor530.1%new302780.0%3661
33Hyundai500.1%+ 38.9%265940.1%3328
34Peugeot470.1%– 47.2%347270.1%3025
35Kia460.1%– 32.4%366290.1%3223
36iCar340.1%new –340.0%49 –
37Ora200.0%– 73.0%382990.0%3530
38Audi150.0%– 34.8%372070.0%3737
39Ferrari150.0%+ 36.4%411250.0%4043
40DFSK140.0%new47810.0%43 –
41Lamborghini120.0%– 14.3%401370.0%3940
43Weststar Maxus110.0%– 70.3%351750.0%3836
43JAC80.0%new43440.0%45 –
44Neta50.0%– 80.0%391190.0%4138
45Jeep40.0%– 55.6%48530.0%4344
46Rolls Royce40.0%– 55.6%44480.0%4448
47Lotus40.0%– 60.0%49390.0%4739
48Bentley40.0%+ 33.3%50340.0%4849
49Daihatsu30.0%– 86.4%45430.0%4643
50Maserati20.0%– 66.7% –190.0%5250
51Aston Martin20.0%+ 0.0%46160.0%5354
52Alfa Romeo10.0%n/a5190.0%5466

Malaysia September 2025 – models:

PosModelSep-25%/24Aug2025%PosFY24
1Perodua Bezza6,73310.9%+ 4.9%172,21211.9%11
2Proton Saga5,7179.2%+ 18.6%449,2548.1%44
3Perodua Axia5,6899.2%– 12.1%261,84710.2%22
4Perodua Myvi4,5217.3%– 1.0%351,7138.5%33
5Perodua Alza3,1495.1%+ 20.5%534,4105.6%55
6Proton X503,1035.0%+ 81.8%619,4823.2%810
7Toyota Vios2,5134.1%+ 3.7%721,3153.5%78
8Toyota Hilux2,5024.0%+ 38.0%918,8463.1%99
9Perodua Ativa2,2203.6%– 6.8%824,5464.0%66
10Honda City1,5482.5%– 20.9%1018,4853.0%107
11Toyota Alphard1,3852.2%+ 15.3%1113,4262.2%1115
12Proton Persona1,1611.9%– 10.1%1311,9462.0%1413
13Toyota Corolla Cross1,1081.8%– 0.9%1411,4811.9%1516
14Perodua Aruz1,0821.7%– 13.2%1810,3661.7%1614
15Honda HR-V9871.6%– 34.8%1212,1632.0%1311
16Proton S709731.6%– 3.4%1612,8532.1%1212
17Honda Civic8461.4%– 28.5%178,5991.4%1817
18Proton e.MAS 77571.2%new216,2121.0%21 –
19Toyota Yaris6351.0%– 20.2%225,5920.9%2319
20Jaecoo J76301.0%– 54.8%158,7361.4%1726
21Honda CR-V6001.0%– 17.8%196,8701.1%1918
22Mitsubishi Xpander5971.0%+ 7.4%236,8181.1%2021
23Isuzu D-Max5790.9%+ 22.9%274,7810.8%2527
24Toyota Veloz5560.9%– 0.2%265,0310.8%2425
25Chery Tiggo 7 Pro4720.8%new202,9160.5%33 –
26Mitsubishi Triton4720.8%– 8.2%253,4420.6%3124
27Haval H64550.7%+ 1650.0%293,0300.5%3263
28Honda WR-V4460.7%– 28.3%353,8950.6%2620
29Proton X704330.7%– 70.4%245,9351.0%2222
30Toyota Harrier4330.7%– 12.2%313,7670.6%2728
31Chery Tiggo 8 Pro4000.6%new282,5260.4%38 –
32Tesla Model Y3890.6%+ 164.6%382,4340.4%4044
33Ford Ranger3090.5%– 6.6%303,6190.6%2830
34BYD Atto 33020.5%+ 120.4%392,6650.4%3639
35Chery Omoda C92960.5%new343,6110.6%29 n/a
36Tesla Model 32960.5%– 1.7%491,4120.2%4642
37BYD Atto 22850.5%new327510.1%67 –
38Nissan Serena2780.4%+ 63.5%432,1130.3%4338
39Toyota Vellfire2720.4%+ 17.2%372,5690.4%3735
40Proton Iriz2580.4%– 24.1%402,6890.4%3531
41Lexus RX2550.4%– 24.3%362,4670.4%3934
42Chery Omoda 52500.4%– 16.1%333,6000.6%3023
43Jetour Dashing2390.4%new441,1620.2%49 –
44BYD Sealion 72370.4%new462,7090.4%3476
45Mazda CX-51980.3%– 43.4%422,2180.4%4229
46Proton X901700.3%– 17.1%501,7790.3%4437
47Mazda CX-301690.3%– 44.6%452,2870.4%4132
48Toyota Fortuner1660.3%– 15.7%511,4370.2%4536
49Toyota Hiace1440.2%+ 94.6%571,0420.2%5572
50Jaecoo J81370.2%new414210.1%86 –
51GAC GS31340.2%+ 148.1%489190.2%61 n/a
52Mazda CX-601310.2%+ 3175.0%652370.0%112 n/a
53Toyota Voxy1170.2%+ 3.5%531,1510.2%5049
54Toyota Land Cruiser1150.2%– 2.5%581,0580.2%5458
55Mercedes A-Class1120.2%– 19.4%551,4030.2%4745
56Porsche Cayenne1080.2%– 5.3%847110.1%6956
57Lexus NX1060.2%– 6.2%628610.1%6455
58Mercedes C-Class1030.2%– 25.9%631,1350.2%5146
59Mercedes GLC990.2%+ 39.4%541,0910.2%5247
60Nissan Kicks960.2%new801,0760.2%53 n/a
61BMW X1940.2%– 38.6%528870.1%6252
62BYD M6850.1%new731,2610.2%4885
63Toyota Camry820.1%+ 34.4%666920.1%7074
64Jetour VT9810.1%new612740.0%104 –
65Suzuki Jimny790.1%+ 1.3%569260.2%5881
66Toyota Corolla780.1%n/a646700.1%73 n/a
67Mazda3770.1%– 3.8%695370.1%7859
68MG 5740.1%n/a751,0110.2%5787
69Xpeng X9740.1%new864520.1%85 n/a
70BMW 3 Series690.1%– 58.7%728160.1%6543
71BMW 5 Series690.1%– 44.4%769240.2%6067
72BMW 2 Series680.1%+ 126.7%812730.0%10569
73VW Tiguan670.1%– 45.1%746920.1%7161
74Mercedes E-Class660.1%– 72.0%609250.2%5950
75Toyota GR86650.1%+ 41.3%675090.1%81 n/a
76BMW X3630.1%+ 43.2%714900.1%8270
77Denza D9630.1%new828150.1%66 –
78Mini Countryman630.1%+ 6.8%786710.1%7266
79Xpeng G6630.1%+ 231.6%1115270.1%79 n/a
80Porsche Macan620.1%+ 51.2%994700.1%8493
81BYD Seal610.1%– 50.8%688860.1%6340
82Zeekr 009600.1%new836270.1%75 n/a
83BYD Seal 6580.1%new –580.0%166 –
84Mazda CX-8580.1%– 44.8%905770.1%7753
85Mercedes CLA570.1%– 32.1%796140.1%7660
86Nissan Almera540.1%– 44.9%707490.1%6848
87Leapmotor C10530.1%new772780.0%103 n/a
88TANK 500410.1%new1012330.0%113 n/a
89Mazda MX-5380.1%+ 153.3%953110.1%97 n/a
90BMW X5370.1%+ 516.7%872520.0%108 n/a
91Land Rover Defender370.1%– 24.5%1063770.1%8786
92Subaru Forester370.1%+ 0.0%1133170.1%9582
93Mercedes GLA360.1%– 52.0%984880.1%8365
94VW Golf360.1%– 39.0%882880.0%10197
95Lexus IS350.1%+ 16.7%943020.0%99 n/a
96TANK 300350.1%– 56.3%933470.1%9292
97Volvo XC40350.1%+ 250.0%1091960.0%125 n/a
98iCar 03340.1%new –340.0%183 –
99Suzuki Swift340.1%– 32.0%963140.1%96 n/a
100Honda e:N1330.1%new –330.0%187 –
101Lexus LX320.1%+ 68.4%1152320.0%115 n/a
102Nissan Navara320.1%– 75.6%915100.1%8051
103Peugeot 408320.1%– 41.8%1023690.1%8991
104Porsche 911320.1%+ 18.5%1002830.0%102 n/a
105Hyundai Staria310.1%– 3.1%852210.0%12177
106Porsche Taycan310.1%– 26.2%1033060.1%98 n/a
107Mini 3 Door300.0%n/a1042220.0%120 n/a
108VW Arteon290.0%+ 52.6%972440.0%110 n/a
109Kia Carnival280.0%– 51.7%1103610.1%9057
110Subaru XV280.0%– 22.2%1203210.1%9373
111Volvo EX30270.0%+ 28.6%1172330.0%114 n/a
112BMW iX2260.0%– 43.5%1233570.1%9195
113Toyota Crown260.0%+ 136.4%1261460.0%132 n/a
114Volvo XC90260.0%– 36.6%1182720.0%106 n/a
115Lexus LBX250.0%+ 13.6%893700.1%88 n/a
116BMW iX240.0%– 4.0%1321010.0%145 n/a
117Mercedes G-Class230.0%+ 53.3%1121920.0%126 n/a
118Nissan X-Trail220.0%– 47.6%1252280.0%11979
119BMW iX1200.0%+ 42.9%1222400.0%111 n/a
120Mercedes GLE200.0%– 42.9%1142280.0%11899
121Mini 5 Door200.0%– 77.0%1081970.0%123 n/a
122Volvo XC60190.0%– 72.1%1212610.0%10783
123BMW 7 Series180.0%+ 5.9%1331760.0%127 n/a
124Kia Sportage180.0%n/a1292510.0%109 n/a
125Mercedes S-Class170.0%– 10.5%1301100.0%142 n/a
126MG 4170.0%– 52.8%1372290.0%11789
127Subaru BRZ170.0%+ 325.0%1441090.0%143 n/a
128BMW X4160.0%– 63.6%1512130.0%12275
129Honda Odyssey150.0%– 16.7%1531640.0%129 n/a
130Toyota Supra150.0%– 57.1%1162320.0%116 n/a
131BMW i4140.0%+ 7.7%1191350.0%137 n/a
132DFSK Box140.0%new170810.0%154 –
133Mini Aceman130.0%new1241970.0%124 n/a
134Range Rover130.0%+ 85.7%1431200.0%140 n/a
135Volvo C40130.0%– 31.6%127790.0%156 n/a
136BMW 4 Series Coupe120.0%+ 140.0%1341400.0%134 n/a
137BMW i5120.0%– 85.7%1402930.0%10094
138Hyundai Tucson100.0%+ 900.0%146320.0%188 n/a
139Ora 07100.0%– 73.0%1391620.0%13078
140Ora Good Cat100.0%– 73.0%1491370.0%136 n/a
141Porsche 718100.0%– 23.1%1311300.0%138 n/a
142Hyundai Santa Fe90.0%n/a1051700.0%128 n/a
143MG HS90.0%n/a1551430.0%133 n/a
144BMW X780.0%– 11.1%145840.0%152 n/a
145JAC T980.0%new159440.0%178 –
146Lamborghini Urus80.0%– 20.0%1411010.0%146 n/a
147Maxus V8080.0%– 65.2%921390.0%135 n/a
148Mercedes EQE80.0%– 60.0%473200.1%94 n/a
149MG S5 EV80.0%new1381020.0%144 –
150Peugeot Landtrek80.0%new150580.0%165 n/a
151BMW 1 Series70.0%– 22.2%158810.0%153 n/a
152Lexus ES70.0%+ 0.0% –470.0%175 n/a
153Audi Q760.0%+ 200.0%136800.0%155 n/a
154Ferrari 29660.0%– 14.3%208230.0%197 n/a
155Lexus LM60.0%+ 500.0%160560.0%167 n/a
156Lexus RZ60.0%– 50.0%148620.0%162 n/a
157Mazda CX-360.0%– 86.4%176960.0%14868
158Mini Clubman60.0%– 45.5%135590.0%164 n/a
159Porsche Panamera60.0%+ 100.0%166480.0%174 n/a
160Volvo EX9060.0%new186710.0%158 –
161Audi Q850.0%+ 25.0%161360.0%181 n/a
162Mini Convertible50.0%n/a179270.0%193 n/a
163Neta V50.0%– 72.2%142740.0%157 n/a
164Peugeot 300850.0%– 80.0%1651600.0%13198
165Range Rover Sport50.0%– 28.6%185850.0%151 n/a
166Zeekr X50.0%+ 25.0%1281170.0%141 n/a
167BMW Z440.0%+ 0.0%152490.0%172 n/a
168Ford Mustang40.0%+ 33.3%173250.0%195 n/a
169Jeep Wrangler40.0%– 55.6%174520.0%171 n/a
170Lamborghini Huracan40.0%+ 33.3%197260.0%194 n/a
171Mercedes EQS40.0%– 20.0%107990.0%147 n/a
172Subaru WRX40.0%+ 33.3%162290.0%190 n/a
173Daihatsu Taft30.0%– 62.5%163430.0%179 n/a
174Ferrari 81230.0%n/a195180.0%207 n/a
175Ferrari F830.0%+ 200.0%171330.0%184 n/a
176Ford Everest30.0%– 66.7%172490.0%173 n/a
177GAC Aion Y Plus30.0%– 82.4%156440.0%177 n/a
178Lexus UX30.0%n/a199210.0%202 n/a
179Mercedes Vito Tourer30.0%+ 0.0%164320.0%189 n/a
180MG Cyberster30.0%new154680.0%160 n/a
181VW Touareg30.0%+ 50.0%187280.0%191 n/a
182Bentley Bentayga20.0%+ 100.0%193210.0%200 n/a
183Bentley Continental20.0%+ 100.0% –130.0%221 n/a
184BMW 8 Series20.0%+ 0.0%183210.0%201 n/a
185BMW i720.0%– 88.9%206540.0%169 n/a
186Ferrari Roma20.0%+ 100.0%196200.0%204 n/a
187Lotus Eletre20.0%– 60.0%210230.0%198 n/a
188Lotus Emeya20.0%new200160.0%212 n/a
189Maserati Levante20.0%– 33.3% –160.0%213 n/a
190Maxus G1020.0%– 75.0%184270.0%192 n/a
191Mazda220.0%– 50.0% –120.0%229 n/a
192Mercedes AMG-GT20.0%+ 100.0% –100.0%233 n/a
193Mitsubishi Lancer20.0%+ 100.0% –130.0%224 n/a
194Rolls Royce Spectre20.0%– 33.3% –130.0%225 n/a
195Toyota C-HR20.0%– 50.0%180330.0%186 n/a
196Alfa Romeo Giulia10.0%n/a18880.0%236 n/a
197Aston Martin DBX10.0%+ 0.0%18940.0%251 n/a
198Aston Martin Vantage10.0%n/a19070.0%238 n/a
199Audi A5 Sportback10.0%+ 0.0%191200.0%203 n/a
200Audi e-tron10.0%+ 0.0% –120.0%226 n/a
201Audi RS310.0%– 50.0%169120.0%228 n/a
202Audi RS610.0%– 50.0% –70.0%239 n/a
203BMW X610.0%– 75.0% –140.0%216 n/a
204Ferrari SF9010.0%n/a –90.0%235 n/a
205Honda Jazz/Fit10.0%– 80.0% –140.0%217 n/a
206Lexus LC10.0%– 50.0%198150.0%214 n/a
207Lexus RC10.0%– 66.7%175220.0%199 n/a
208Maxus MIFA 910.0%– 80.0% –60.0%242 n/a
209Mercedes CLE10.0%+ 0.0% –110.0%230 n/a
210Mercedes SLC10.0%n/a212110.0%231 n/a
211Peugeot 200810.0%– 66.7%2131220.0%139 n/a
212Peugeot 500810.0%– 80.0% –180.0%208 n/a
213Range Rover Evoque10.0%– 50.0% –190.0%206 n/a
214Rolls Royce Cullinan10.0%– 50.0%167240.0%196 n/a
215Rolls Royce Ghost10.0%+ 0.0%214100.0%234 n/a
216Toyota GranAce10.0%– 80.0%201150.0%215 n/a
217Toyota Wish10.0%n/a182170.0%211 n/a

Source: Manufacturers

Leave a Reply

Back To Top