Ireland October 2025: Kia EV4 lands at #2, BYD Sealion 7 #4 and Opel Frontera #11

Kia EV4. Photo Paddy McGrath

As the end of the year approaches, the Irish new car market falls into oblivion as usual. October sales endure their first YoY fall since May at -9.3% to 2,191. The year-to-date tally is still in positive however at +3.4% to 123,857. Skoda (+41.1%) surges ahead to score its 2nd win in the past 3 months with a dominant 12.4% share. Kia (+8.2%) is up three spots on last month to #2 while Volkswagen (-20.2%) sinks to #3. Leader year-to-date, Toyota implodes -39.5% to #4 and 8.2% share vs. 13.6% so far this year. Dacia (+66.7%) and BYD (+58.8%) are the only two additional gainers in the Top 10, with the latter breaking its ranking and share records at #7 and 4.9%.

The Hyundai Tucson (+68.9%) returns to the pole position it holds year-to-date with 3.5% share. The event of the month is the landing of the new Kia EV4 directly in 2nd place for its first month of sales. Granted, this is a weak month that is bound to be volatile but this is still a great achievement. The Skoda Octavia (-8.1%) is up two ranks on September to #3 while the new BYD Sealion 7 is up to a record 4th place. The Skoda Enyaq (+2250%) is euphoric at #7 vs. #53 year-to-date while the new VW Tayron breaks into the Top 10 for the second time at #8, outselling its little brother the Tiguan (#15). Two new models reach their best ranking in the world: the Opel Frontera up 155 spots to #11 and the Renault 4 landing at #21.

Previous month: Ireland September 2025: Toyota Corolla Cross edges past Tesla Model 3

One year ago: Ireland October 2024: Toyota Yaris Cross delivers first victory

Full October 2025 Top 36 All brands and Top 189 All models below.