Canada October 2025: Toyota (+17.4%), Subaru Forester (+110.7%) stand out
The new model pushes Subaru Forester sales up in October.
Note: This post only features automakers still reporting sales monthly. Most now report quarterly.
Local consultancy DesRosiers Automotive estimates the Canadian new car market off -1.8% to 159,000 units, keeping in mind October 2024 was boosted by rushed sales in Quebec before government green car incentives were reduced. So we have a solid month at hand. Indeed the SAAR stands at 1.94 million, the strongest since Q1.
Among the OEMs still reporting monthly, Toyota Motor (+14.6%) clearly stands out whereas Hyundai-Kia (-0.2%) and Honda Canada (-12.3%) drop. As for brands, Toyota (+17.4%) does even better by itself, with Genesis (+14.8%), Volvo (+10.8%) strong and to a lesser extent Acura (+2.4%), Subaru (+1.1%) and Mazda (+0.1%). Honda (-13.7%) is hit hardest, Hyundai (-0.8%) and Kia (-0.7%) are stable while Lexus (-4.9%) struggles.
The Toyota RAV4 (+9.5%) is solid unlike the Honda CR-V (-9.3%) just as the Hyundai Tucson (+71.1%) continues to register extravagant growth. The Subaru Forester (+110.7%) does even better with the Toyota Tacoma (+87.8%), Kia Seltos (+64.2%) and Mazda CX-5 (+38.1%) also posting very strong gains. Further down, the Toyota 4Runner (+1068.2%), Volvo XC90 (+125.3%) and Toyota Sienna (+100.9%) also impress.
Previous post: Canada Q3 2025: Hyundai, Toyota impress, Nissan Kicks, Hyundai Tucson stand out
One year ago: Canada October 2024: Hyundai-Kia above Toyota Motor, sales up 8.8%
October 2025 sales data for selected OEMs, brands and models below.
Canada October 2025 – OEMs:
| OEM | Oct-25 | /24 | 1-10 2025 | /24 |
| Toyota Motor Co. | 22,689 | + 14.6% | 211,534 | + 5.5% |
| Hyundai-Kia | 20,064 | – 0.2% | 214,488 | + 12.5% |
| Honda Canada | 11,440 | – 12.3% | 124,178 | + 9.6% |
| Mazda | 6,815 | + 0.1% | 70,832 | + 14.3% |
| Subaru | 5,422 | + 1.1% | 60,522 | + 4.6% |
| Volvo Cars Canada | 1,282 | + 10.8% | 12,115 | + 9.7% |
Canada October 2025 – brands:
| Brand | Oct-25 | /24 | 1-10 2025 | /24 |
| Toyota | 20,284 | + 17.4% | 183,313 | + 4.4% |
| Hyundai | 11,602 | – 0.8% | 125,001 | + 13.6% |
| Honda | 10,313 | – 13.7% | 113,011 | + 9.5% |
| Kia | 7,703 | – 0.7% | 82,571 | + 10.6% |
| Mazda | 6,815 | + 0.1% | 70,832 | + 14.3% |
| Subaru | 5,422 | + 1.1% | 60,522 | + 4.6% |
| Lexus | 2,405 | – 4.9% | 28,221 | + 13.6% |
| Volvo | 1,282 | + 10.8% | 12,115 | + 9.7% |
| Acura | 1,127 | + 2.4% | 11,167 | + 10.5% |
| Genesis | 759 | + 14.8% | 6,916 | + 18.1% |
Canada October 2025 – models:
| Model | Oct-25 | /24 | 1-10 2025 | /24 |
| Toyota RAV4 | 6,275 | + 9.5% | 65,312 | + 2.9% |
| Honda CR-V | 4,396 | – 9.3% | 48,356 | + 3.5% |
| Hyundai Tucson | 4,044 | + 71.1% | 34,386 | + 39.5% |
| Mazda CX-5 | 3,007 | + 38.1% | 23,870 | + 9.3% |
| Subaru Forester | 2,670 | + 110.7% | 18,932 | + 39.0% |
| Hyundai Kona | 2,493 | + 8.7% | 27,635 | + 3.6% |
| Kia Seltos | 2,493 | + 64.2% | 18,248 | + 7.3% |
| Honda Civic | 2,261 | – 34.4% | 27,720 | + 7.4% |
| Toyota Tacoma | 2,107 | + 87.8% | 14,155 | + 55.7% |
| Toyota Corolla | 2,048 | + 4.9% | 21,712 | – 2.6% |
| Subaru Crosstrek | 2,008 | – 1.1% | 27,518 | + 12.6% |
| Toyota Corolla Cross | 1,996 | + 12.8% | 16,458 | + 14.0% |
| Toyota Sienna | 1,993 | + 100.9% | 12,746 | + 30.8% |
| Kia Sportage | 1,889 | + 6.2% | 20,193 | + 28.0% |
| Honda HR-V | 1,617 | + 8.8% | 14,316 | + 10.8% |
| Hyundai Elantra | 1,506 | – 19.9% | 21,312 | + 25.5% |
| Toyota Tundra | 1,428 | – 24.9% | 10,780 | – 18.1% |
| Mazda CX-30 | 1,425 | + 34.6% | 14,047 | + 18.2% |
| Mazda3 | 1,035 | – 5.7% | 12,428 | + 39.7% |
| Toyota 4Runner | 993 | + 1068.2% | 5,498 | + 59.8% |
| Kia Niro | 957 | + 59.0% | 8,512 | + 50.4% |
| Toyota Prius | 957 | + 34.0% | 7,397 | + 52.1% |
| Hyundai Venue | 938 | + 18.0% | 12,798 | + 38.1% |
| Hyundai Palisade | 894 | + 14.5% | 7,258 | + 6.8% |
| Lexus NX | 850 | – 0.8% | 9,811 | + 31.7% |
| Toyota Camry | 846 | + 62.4% | 7,102 | – 22.6% |
| Kia K4 | 815 | + 89.1% | 12,318 | + 2758.0% |
| Lexus RX | 762 | – 18.9% | 8,851 | – 1.6% |
| Mazda CX-90 | 716 | – 26.0% | 7,190 | + 6.7% |
| Hyundai Santa Fe | 668 | – 32.0% | 10,637 | + 10.6% |
| Kia Sorento | 591 | – 46.1% | 10,781 | + 24.7% |
| Toyota Highlander | 588 | – 34.1% | 5,022 | – 33.8% |
| Honda Pilot | 566 | – 25.4% | 7,072 | + 22.9% |
| Genesis GV70 | 474 | + 29.9% | 4,503 | + 24.3% |
| Kia Carnival | 471 | + 9.8% | 5,068 | + 29.5% |
| Acura ADX | 466 | new | 1,725 | new |
| Honda Passport | 460 | + 64.3% | 4,050 | + 72.5% |
| Subaru Impreza | 449 | + 97.8% | 2,928 | + 1.5% |
| Volvo XC90 | 428 | + 125.3% | 3,257 | + 61.7% |
| Mazda CX-70 | 404 | – 16.5% | 4,464 | + 78.3% |
| Volvo XC60 | 382 | + 17.2% | 4,032 | – 1.9% |
| Kia EV9 | 372 | – 31.2% | 3,449 | – 5.6% |
| Acura MDX | 333 | + 12.9% | 3,428 | + 4.2% |
| Honda Odyssey | 328 | – 37.2% | 4,307 | + 11.9% |
| Volvo XC40 | 321 | + 21.1% | 3,379 | + 20.0% |
| Hyundai Ioniq 6 | 318 | + 79.7% | 1,864 | – 17.4% |
| Honda Accord | 301 | + 94.2% | 3,228 | + 23.7% |
| Toyota bZ4X | 298 | – 63.7% | 2,605 | – 54.9% |
| Lexus UX | 255 | – 3.8% | 2,865 | + 16.2% |
| Toyota Crown Signia | 253 | + 21.1% | 1,985 | + 538.3% |
| Acura RDX | 248 | – 62.5% | 4,587 | – 13.8% |
| Subaru WRX | 231 | – 15.7% | 2,292 | – 5.1% |
| Toyota Grand Highlander | 228 | + 1241.2% | 7,635 | + 93.5% |
| Hyundai Ioniq 5 | 221 | – 88.6% | 4,249 | – 57.3% |
| Hyundai Ioniq 9 | 219 | new | 1,016 | new |
| Hyundai Sonata | 216 | – 22.6% | 2,231 | + 32.7% |
| Genesis GV80 | 206 | + 11.4% | 1,554 | + 38.3% |
| Honda Ridgeline | 193 | – 45.0% | 2,997 | + 1.7% |
| Honda Prologue | 191 | + 92.9% | 964 | + 303.3% |
| Mazda CX-50 | 177 | – 81.7% | 7,816 | – 11.1% |
| Lexus IS | 142 | + 0.0% | 1,364 | – 14.1% |
| Lexus TX | 142 | + 189.8% | 2,243 | + 53.3% |
| Toyota Sequoia | 122 | + 37.1% | 891 | + 3.8% |
| Toyota Land Cruiser | 91 | – 64.5% | 2,757 | + 50.6% |
| Hyundai Santa Cruz | 85 | – 59.3% | 1,608 | – 27.0% |
| Volvo EX30 | 84 | – 72.5% | 760 | + 11.3% |
| Lexus GX | 76 | + 0.0% | 1,141 | + 97.4% |
| Kia EV6 | 75 | – 88.7% | 1,080 | – 81.3% |
| Lexus ES | 75 | – 19.4% | 839 | – 14.0% |
| Lexus LX | 52 | – 1.9% | 632 | + 7.3% |
| Mazda MX-5 Miata | 49 | – 7.5% | 1,005 | – 0.5% |
| Genesis G70 | 39 | – 39.1% | 524 | – 26.1% |
| Kia Telluride | 37 | – 87.8% | 2,159 | – 22.7% |
| Acura TLX | 34 | – 59.5% | 530 | – 24.1% |
| Lexus RZ | 33 | + 3.1% | 242 | – 49.8% |
| Acura Integra | 31 | – 24.4% | 672 | – 6.4% |
| Subaru Ascent | 30 | – 88.5% | 1,738 | – 24.0% |
| Toyota 86 | 25 | – 53.7% | 546 | – 24.0% |
| Genesis G80 | 24 | + 60.0% | 156 | + 6.8% |
| Volvo S90/V90 | 23 | + 155.6% | 116 | – 31.0% |
| Subaru Outback | 21 | – 97.6% | 5,169 | – 45.2% |
| Volvo S60/V60 | 19 | – 56.8% | 337 | – 60.7% |
| Toyota Crown | 18 | – 47.1% | 305 | – 54.7% |
| Toyota Supra | 17 | – 41.4% | 380 | + 41.3% |
| Volvo EX90 | 17 | n/a | 133 | + 4333.3% |
| Acura ZDX | 15 | – 25.0% | 225 | + 177.8% |
| Subaru BRZ | 13 | – 77.6% | 760 | + 12.1% |
| Genesis GV60 | 12 | – 53.8% | 149 | – 37.1% |
| Lexus LC | 9 | + 50.0% | 136 | + 20.4% |
| Lexus RC | 8 | – 38.5% | 72 | – 32.1% |
| Volvo C40 | 8 | – 52.9% | 101 | – 74.0% |
| Genesis G90 | 4 | – 33.3% | 30 | + 66.7% |
| Kia Soul | 2 | – 99.0% | 704 | – 57.5% |
| Mazda MX-30 | 2 | + 100.0% | 12 | – 95.5% |
| Kia Forte | 1 | – 99.5% | 55 | – 99.4% |
| Lexus LS | 1 | – 50.0% | 25 | + 4.2% |
| Toyota Mirai | 1 | + 0.0% | 12 | – 40.0% |
Source: Manufacturers
