UK September 2025: Jaecoo 7 up to #4, BYD Seal U #6, BEVs reach record volume
The Seal U is the first BYD model to crack the UK Top 10.
September is a new numberplate month and traditionally accounts for 1 in 7 annual sales. This year volumes are up a stunning 13.7% to 312,891, the best September result since 2020. Year-to-date sales are up 4.2% to 1,578,172. Private sales trail the market at +8.9% to 131,003 and 41.9% share vs. 43.7% in September 2024 while fleet sales advance 16.9% to 174,336 and 55.7% share vs. 54.2% a year ago. Business sales soar 28.6% to 7,552 and 2.4% share vs. 2.1%. Year-to-date, this time private sales are up 4.8% to 616,972 and 39.1% share vs. 38.9% over the same period in 2024 with fleet sales up 3.8% to 926,352 and 58.7% share vs. 58.9% and business sales up 5.2% to 34,848 and 2.2% share.
The Jaecoo 7 is up to an incredible 4th place overall in September.
One of the main events this month is the volume reached by BEVs, up 29.1% to 72,779 and 23.3% share vs. 20.5% a year ago. This is the highest monthly score in UK history. PHEVs surge 56.4% to 38,308 and 12.2% share vs. 8.9% in September 2024, HEVs are up 23.5% to 47,885 and 15.3% share vs. 14.1%, petrol edges up 2.4% to 141,310 and 45.2% share vs. 50.1% and diesel sinks -28.2% to 12,609 and 4% share vs. 6.4%. Through September, BEVs are up 29.4% to 349,414 and 22.1% share vs. 17.8% last year, PHEVs gain 38.2% to 172,639 and 10.9% share vs. 8.3%, HEVs are up 8.6% to 222,669 and 14.1% share vs. 13.5%, petrol drops -8.2% to 749,794 and 47.5% share vs. 53.9% and diesel falls -14.3% to 83,656 and 5.3% share vs. 6.4% in 2024.
Over in the brands charts, Volkswagen (+10.3%) easily keeps the lead with 8.1% share. It is followed this month by Kia (+3.6%) up five spots on August to #2 and BMW (+40.7%) staying at #3. Audi (+1%) and Ford (+3.2%) are more discreet and round out the Top 5. In fact MG (+62.7%) is the only additional Top 10 member in positive, posting its highest ranking and share for the year at #8 and 4.7%. Mercedes (-13.4%) and Nissan (-7.3%) struggle. Below, Peugeot (+42.8%), Vauxhall (+29.7%) and Volvo (+23.3%) stun but the performer of the month is without a doubt BYD, up 10-fold year-on-year (+880.1%) to reach a record 15th place with 3.6% share, and smashing its volume record to 11,271 (previous best 6,480 last March). BYD notably outsells Tesla (+4.4%). The other standout performer is fellow Chinese fare Jaecoo, breaking into the Top 20 for the first time at #18 with 2.1% share thanks to a single model as we’ll see further down. Omoda (+299.9%) hits a record share at 1.4%.
Model-wise, the Kia Sportage (+26.4%) lodges its 4th win so far this year but remains well below the Ford Puma (+24.4%) in the year-to-date race. The Nissan Qashqai (+37.8%) is back to the third place it holds year-to-date. Far from being a freak event, the #6 August ranking of the Jaecoo 7 was just a sign of things to come: the new nameplate is up to a surreal 4th place overall in the all-important month of September! And below the Vauxhall Corsa at a strong #5, we have another surprise: the BYD Seal U breaks into the UK Top 10 for the very first time, landing directly at #6 wth 1.7% share. This is the first time (but assuredly not the last) that a BYD model manages to rank inside the UK Top 10.
Previous month: UK August 2025: Jaecoo 7 up to 6th place
One year ago: UK September 2024: BEVs at 20.5% share, Kia Sportage back to #1
Full September 2025 Top 52 All brands and Top 10 models below.
UK September 2025 – brands:
| Pos | Brand | Sep-25 | % | /24 | Aug | 2025 | % | /24 | Pos | FY24 |
| 1 | Volkswagen | 25,321 | 8.1% | + 10.3% | 1 | 140,795 | 8.9% | + 9.5% | 1 | 1 |
| 2 | Kia | 18,167 | 5.8% | + 3.6% | 7 | 93,309 | 5.9% | + 1.0% | 3 | 4 |
| 3 | BMW | 17,642 | 5.6% | + 40.7% | 3 | 96,629 | 6.1% | – 0.2% | 2 | 2 |
| 4 | Audi | 17,491 | 5.6% | + 1.0% | 4 | 84,587 | 5.4% | – 13.9% | 5 | 3 |
| 5 | Ford | 16,381 | 5.2% | + 3.2% | 2 | 91,506 | 5.8% | + 6.7% | 4 | 5 |
| 6 | Toyota | 16,252 | 5.2% | – 2.2% | 10 | 71,565 | 4.5% | – 9.7% | 9 | 7 |
| 7 | Hyundai | 14,680 | 4.7% | – 1.3% | 6 | 74,952 | 4.7% | + 3.1% | 6 | 9 |
| 8 | MG | 14,577 | 4.7% | + 62.7% | 14 | 65,394 | 4.1% | + 5.2% | 13 | 10 |
| 9 | Mercedes | 14,271 | 4.6% | – 13.4% | 5 | 73,238 | 4.6% | – 8.7% | 7 | 6 |
| 10 | Nissan | 13,981 | 4.5% | – 7.3% | 15 | 71,643 | 4.5% | – 11.4% | 8 | 8 |
| 11 | Vauxhall | 12,120 | 3.9% | + 29.7% | 12 | 66,415 | 4.2% | + 4.8% | 11 | 11 |
| 12 | Peugeot | 11,984 | 3.8% | + 42.8% | 8 | 70,637 | 4.5% | + 38.8% | 10 | 13 |
| 13 | Skoda | 11,925 | 3.8% | + 4.1% | 9 | 66,226 | 4.2% | + 13.8% | 12 | 12 |
| 14 | Volvo | 11,570 | 3.7% | + 23.3% | 18 | 51,839 | 3.3% | + 5.4% | 14 | 14 |
| 15 | BYD | 11,271 | 3.6% | + 880.1% | 20 | 35,604 | 2.3% | + 576.9% | 17 | 31 |
| 16 | Renault | 9,574 | 3.1% | + 22.8% | 13 | 48,728 | 3.1% | + 13.7% | 15 | 16 |
| 17 | Tesla | 7,993 | 2.6% | + 4.4% | 11 | 34,944 | 2.2% | – 3.4% | 18 | 17 |
| 18 | Jaecoo | 6,489 | 2.1% | new | 22 | 18,170 | 1.2% | new | 25 | 47 |
| 19 | Land Rover | 6,419 | 2.1% | – 28.6% | 17 | 48,257 | 3.1% | – 1.5% | 16 | 15 |
| 20 | Cupra | 6,062 | 1.9% | + 28.8% | 19 | 30,764 | 1.9% | + 34.5% | 20 | 22 |
| 21 | Mini | 5,575 | 1.8% | + 13.5% | 16 | 34,252 | 2.2% | + 13.6% | 19 | 18 |
| 22 | Mazda | 5,551 | 1.8% | – 5.5% | 30 | 26,895 | 1.7% | + 18.1% | 21 | 24 |
| 23 | Honda | 4,912 | 1.6% | – 2.9% | 25 | 20,497 | 1.3% | – 24.0% | 23 | 21 |
| 24 | Omoda | 4,323 | 1.4% | + 299.9% | 23 | 14,223 | 0.9% | + 1162.0% | 27 | 33 |
| 25 | Seat | 3,798 | 1.2% | – 14.3% | 24 | 18,664 | 1.2% | – 40.2% | 24 | 19 |
| 26 | Dacia | 3,481 | 1.1% | + 3.6% | 21 | 22,919 | 1.5% | – 0.5% | 22 | 20 |
| 27 | Suzuki | 2,960 | 0.9% | – 22.8% | 27 | 14,308 | 0.9% | – 31.2% | 26 | 25 |
| 28 | Polestar | 2,758 | 0.9% | + 13.5% | 28 | 12,630 | 0.8% | + 98.6% | 31 | 32 |
| 29 | Lexus | 2,653 | 0.8% | – 14.9% | 31 | 13,190 | 0.8% | + 4.4% | 30 | 27 |
| 30 | Citroen | 2,468 | 0.8% | – 36.3% | 26 | 13,958 | 0.9% | – 39.8% | 28 | 23 |
| 31 | Porsche | 2,119 | 0.7% | + 7.7% | 29 | 13,635 | 0.9% | + 6.2% | 29 | 26 |
| 32 | Jeep | 1,510 | 0.5% | + 17.1% | 32 | 9,320 | 0.6% | + 52.5% | 32 | 30 |
| 33 | Fiat | 1,351 | 0.4% | – 39.0% | 34 | 8,117 | 0.5% | – 30.6% | 33 | 29 |
| 34 | Chery | 1,287 | 0.4% | new | 46 | 1,300 | 0.1% | new | 38 | – |
| 35 | Alfa Romeo | 649 | 0.2% | + 247.1% | 35 | 2,215 | 0.1% | + 77.5% | 34 | 36 |
| 36 | Leapmotor | 487 | 0.2% | new | 33 | 1,535 | 0.1% | new | 37 | – |
| 37 | Alpine | 387 | 0.1% | + 843.9% | 36 | 918 | 0.1% | + 212.2% | 43 | 44 |
| 38 | Smart | 382 | 0.1% | – 17.3% | 40 | 1,299 | 0.1% | – 24.7% | 39 | 35 |
| 39 | Subaru | 340 | 0.1% | – 7.1% | 38 | 1,743 | 0.1% | – 12.6% | 35 | 34 |
| 40 | Xpeng | 281 | 0.1% | new | 39 | 509 | 0.0% | new | 45 | – |
| 41 | KGM | 269 | 0.1% | + 5.5% | 37 | 1,290 | 0.1% | – 9.6% | 40 | 37 |
| 42 | GWM Ora | 195 | 0.1% | + 68.1% | 42 | 419 | 0.0% | – 61.1% | 46 | 39 |
| 43 | Bentley | 138 | 0.0% | + 64.3% | 41 | 778 | 0.0% | + 24.1% | 44 | 42 |
| 44 | Genesis | 92 | 0.0% | – 40.6% | 43 | 1,006 | 0.1% | + 18.4% | 41 | 38 |
| 45 | Maserati | 57 | 0.0% | – 16.2% | 45 | 274 | 0.0% | – 30.5% | 47 | 43 |
| 46 | Abarth | 41 | 0.0% | – 78.5% | 47 | 261 | 0.0% | – 70.7% | 48 | 41 |
| 47 | Ineos | 36 | 0.0% | – 41.0% | 44 | 218 | 0.0% | – 12.1% | 49 | 45 |
| 48 | Changan | 19 | 0.0% | new | – | 19 | 0.0% | new | 52 | – |
| 49 | Chevrolet | 16 | 0.0% | n/a | 49 | 68 | 0.0% | + 6700.0% | 50 | 50 |
| 50 | DS | 14 | 0.0% | – 93.4% | 48 | 982 | 0.1% | – 0.9% | 42 | 40 |
| 51 | Skywell | 4 | 0.0% | new | – | 20 | 0.0% | new | 51 | 49 |
| 52 | Jaguar | 0 | 0.0% | – 100.0% | – | 1,725 | 0.1% | – 87.8% | 36 | 28 |
| – | Other British | 405 | 0.1% | – 17.3% | – | 2,374 | 0.2% | – 3.7% | – | – |
| – | Other Imports | 162 | 0.1% | – 13.4% | – | 1,365 | 0.1% | – 24.1% | – | – |
UK September 2025 – models:
| Pos | Model | Sep-25 | % | /24 | Aug | 2025 | % | /24 | Pos | FY24 |
| 1 | Kia Sportage | 9,455 | 3.0% | + 26.4% | 2 | 38,734 | 2.5% | + 3.1% | 2 | 2 |
| 2 | Ford Puma | 8,310 | 2.7% | + 24.4% | 1 | 41,531 | 2.6% | + 6.6% | 1 | 1 |
| 3 | Nissan Qashqai | 7,218 | 2.3% | + 37.8% | n/a | 32,789 | 2.1% | – 0.4% | 3 | 3 |
| 4 | Jaecoo 7 | 6,489 | 2.1% | new | 6 | 18,170 | 1.2% | new | n/a | n/a |
| 5 | Vauxhall Corsa | 5,841 | 1.9% | n/a | 8 | 29,327 | 1.9% | n/a | 4 | 12 |
| 6 | BYD Seal U | 5,373 | 1.7% | n/a | n/a | n/a | n/a | new | n/a | – |
| 7 | Hyundai Tucson | 5,348 | 1.7% | – 7.8% | n/a | 23,730 | 1.5% | – 9.1% | 8 | 7 |
| 8 | MG HS | 5,173 | 1.7% | + 71.0% | 10 | 24,104 | 1.5% | + 4.3% | 7 | 8 |
| 9 | VW Golf | 5,147 | 1.6% | + 29.5% | n/a | 25,163 | 1.6% | – 8.4% | 6 | 6 |
| 10 | Volvo XC40 | 4,942 | 1.6% | n/a | n/a | 22,941 | 1.5% | n/a | 10 | 9 |
| n/a | Nissan Juke | 4,538 | 1.5% | – 24.7% | n/a | 26,995 | 1.7% | – 6.0% | 5 | 4 |
| n/a | VW Tiguan | 4,243 | 1.4% | – 1.9% | 5 | 23,519 | 1.5% | n/a | 9 | 13 |
Source: SMMT
This Post Has One Comment
MG, BYD, Jaecoo, Omoda … 4 Chinese brand grabbed/took/conquered >10% of England. 34.000 units gone for German and French carmakers. Boardrooms will shiver. Japanse & Korean brands will not be worried, yet.