New Zealand September 2025: Mitsubishi (+51.6%) at highest in over three years, sales up 19.1%
74% of all Mitsubishi Outlander sold in September were to rental companies.
New vehicle sales in New Zealand soar 19.1% year-on-year in September to a round 14,000 units, leading to a year-to-date tally up 7.4% to 100,795. Passenger cars (cars and SUVs) are up 20.8% to 10,364 while Light Commercials gain 19.3% to 3,078. Year-to-date, passenger cars are up 14.3% to 70,643 and light commercials are down -1% to 26,010.
Toyota (+20%) matches the market to a splendid 25.7% share, to be compared with 23.2% year-to-date. Mitsubishi surges 51.6% to 2nd place, reaching 15% share which is its best result since June 2022 (16.6%). Ford (-17.7%) struggles and falls to #3 and 9.8% share vs. 11% so far this year. Kia (+23.1%) and Mazda (+53.8%) outrun the overall growth rate to round out the Top 5 ahead of Hyundai (+16.9%), Suzuki (+14.5%) and MG (+11.3%) a little shyer. GWM (+58.4%) posts the largest gain in the Top 10 at #9 with Honda (+36%) also very strong at #10. Tesla is up 128% to #12 and newcomer Chery is up 8 spots on August to a record #13.
Model-wise, the Toyota RAV4 (+9.3%) cements its newfound YTD dominance with 9.2% share for the month, however 53% of it September volume comes from rentals. The Ford Ranger (-10.9%) is stuck in 2nd place with a disappointing result. In contrast the Mitsubishi Outlander is up 123.8% to #3 and 5.8% share, almost double the 3% it commands year-to-date. 74% of Outlander sold in September were to rental companies. Similarly the Mitsubishi ASX is up 112.4% to 5.8% share also, with 54% coming from rentals. The Toyota Hilux (+23.2%) is down two spots on last month to #5 ahead of the Toyota Corolla (+63.2%) and Ford Everest (+71.2%) both very dynamic. The new Chery Tiggo 4 Pro breaks into the Top 20 for the first time at #17.
Previous month: New Zealand August 2025: Rentals push Toyota RAV4 to first place YTD
One year ago: New Zealand September 2024: Rentals push Toyota up to 25.5% share
Full September 2025 Top 77 All brands and Top 20 models below.
New Zealand September 2025 – brands:
| Pos | Brand | Sep-25 | % | /24 | Aug | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 3,601 | 25.7% | + 20.0% | 1 | 23,343 | 23.2% | + 13.6% | 1 | 1 |
| 2 | Mitsubishi | 2,097 | 15.0% | + 51.6% | 3 | 10,402 | 10.3% | – 1.3% | 3 | 3 |
| 3 | Ford | 1,371 | 9.8% | – 17.7% | 2 | 11,075 | 11.0% | – 14.1% | 2 | 2 |
| 4 | Kia | 1,001 | 7.2% | + 23.1% | 4 | 7,012 | 7.0% | + 8.5% | 4 | 4 |
| 5 | Mazda | 523 | 3.7% | + 53.8% | 5 | 3,417 | 3.4% | + 22.7% | 7 | 8 |
| 6 | Hyundai | 421 | 3.0% | + 16.9% | 6 | 2,893 | 2.9% | – 8.1% | 10 | 7 |
| 7 | Suzuki | 419 | 3.0% | + 14.5% | 7 | 3,735 | 3.7% | – 9.3% | 6 | 5 |
| 8 | MG | 375 | 2.7% | + 11.3% | 8 | 3,127 | 3.1% | + 41.4% | 8 | 11 |
| 9 | GWM | 369 | 2.6% | + 58.4% | 10 | 2,813 | 2.8% | + 20.4% | 11 | 12 |
| 10 | Honda | 253 | 1.8% | + 36.0% | 12 | 2,615 | 2.6% | + 19.7% | 12 | 10 |
| 11 | Volkswagen | 246 | 1.8% | – 18.3% | 16 | 1,740 | 1.7% | – 30.9% | 14 | 9 |
| 12 | Tesla | 228 | 1.6% | + 128.0% | 23 | 1,245 | 1.2% | + 29.8% | 18 | 18 |
| 13 | Chery | 225 | 1.6% | new | 21 | 454 | 0.5% | new | 27 | 93 |
| 14 | Nissan | 221 | 1.6% | – 52.4% | 9 | 3,937 | 3.9% | + 11.2% | 5 | 6 |
| 15 | Mercedes | 221 | 1.6% | + 8.9% | 11 | 1,689 | 1.7% | – 2.4% | 15 | 14 |
| 16 | Isuzu | 221 | 1.6% | + 34.8% | 13 | 1,403 | 1.4% | – 32.3% | 17 | 13 |
| 17 | BYD | 187 | 1.3% | + 122.6% | 20 | 2,898 | 2.9% | + 370.5% | 9 | 22 |
| 18 | BMW | 184 | 1.3% | + 7.6% | 14 | 1,410 | 1.4% | + 23.9% | 16 | 16 |
| 19 | Subaru | 174 | 1.2% | + 13.0% | 15 | 1,781 | 1.8% | + 26.3% | 13 | 15 |
| 20 | Audi | 164 | 1.2% | + 80.2% | 17 | 992 | 1.0% | + 17.5% | 21 | 20 |
| 21 | LDV | 141 | 1.0% | + 116.9% | 18 | 1,027 | 1.0% | + 75.6% | 20 | 26 |
| 22 | Lexus | 134 | 1.0% | + 50.6% | 19 | 1,154 | 1.1% | + 22.5% | 19 | 17 |
| 23 | Mini | 87 | 0.6% | – 3.3% | 28 | 738 | 0.7% | + 20.2% | 24 | 23 |
| 24 | Land Rover | 85 | 0.6% | – 8.6% | 22 | 870 | 0.9% | – 1.1% | 22 | 21 |
| 25 | Skoda | 80 | 0.6% | – 28.6% | 26 | 748 | 0.7% | – 13.1% | 23 | 19 |
| 26 | Jaecoo | 74 | 0.5% | + 221.7% | 25 | 700 | 0.7% | + 614.3% | 25 | 42 |
| 27 | Omoda | 70 | 0.5% | + 66.7% | 27 | 617 | 0.6% | + 105.7% | 26 | 33 |
| 28 | Fiat | 68 | 0.5% | + 58.1% | 38 | 343 | 0.3% | – 26.2% | 35 | 25 |
| 29 | Volvo | 55 | 0.4% | + 41.0% | 31 | 385 | 0.4% | + 22.6% | 34 | 34 |
| 30 | Iveco | 53 | 0.4% | + 15.2% | 24 | 284 | 0.3% | – 1.0% | 36 | 30 |
| 31 | Hino | 48 | 0.3% | – 4.0% | 34 | 416 | 0.4% | – 5.5% | 31 | 28 |
| 32 | Porsche | 45 | 0.3% | – 18.2% | 32 | 421 | 0.4% | + 1.4% | 30 | 32 |
| 33 | Fuso | 44 | 0.3% | – 24.1% | 29 | 408 | 0.4% | – 44.6% | 32 | 24 |
| 34 | Leapmotor | 37 | 0.3% | new | 35 | 185 | 0.2% | new | 42 | 74 |
| 35 | Peugeot | 33 | 0.2% | – 29.8% | 37 | 442 | 0.4% | – 2.2% | 28 | 29 |
| 36 | Cupra | 30 | 0.2% | – 53.8% | 30 | 251 | 0.2% | – 7.0% | 39 | 36 |
| 37 | Mahindra | 29 | 0.2% | + 107.1% | 33 | 259 | 0.3% | – 20.3% | 38 | 35 |
| 38 | Geely | 28 | 0.2% | new | 54 | 92 | 0.1% | new | 53 | – |
| 39 | Jeep | 26 | 0.2% | + 73.3% | 45 | 223 | 0.2% | + 23.2% | 40 | 45 |
| 40 | Scania | 21 | 0.2% | – 62.5% | 36 | 281 | 0.3% | – 43.8% | 37 | 27 |
| 41 | Renault | 21 | 0.2% | + 10.5% | 39 | 206 | 0.2% | + 0.0% | 41 | 43 |
| 42 | DAF | 21 | 0.2% | + 5.0% | 47 | 113 | 0.1% | – 48.6% | 48 | 39 |
| 43 | CRRC | 21 | 0.2% | n/a | 40 | 111 | 0.1% | + 109.4% | 49 | 49 |
| 44 | KGM/SSangyong | 20 | 0.1% | – 31.0% | 41 | 389 | 0.4% | + 13.4% | 33 | 31 |
| 45 | Chevrolet | 19 | 0.1% | – 32.1% | 42 | 179 | 0.2% | – 15.6% | 43 | 38 |
| 46 | Ram | 18 | 0.1% | + 20.0% | 46 | 173 | 0.2% | – 11.3% | 44 | 40 |
| 47 | UD Trucks | 18 | 0.1% | + 0.0% | 53 | 97 | 0.1% | – 39.8% | 50 | 47 |
| 48 | Opel | 18 | 0.1% | + 260.0% | 69 | 38 | 0.0% | – 34.5% | 57 | 50 |
| 49 | MAN | 15 | 0.1% | + 275.0% | 55 | 49 | 0.0% | + 4.3% | 55 | 53 |
| 50 | Kenworth | 13 | 0.1% | – 43.5% | 50 | 167 | 0.2% | – 23.0% | 46 | 41 |
| 51 | Volvo Trucks | 13 | 0.1% | – 69.8% | 51 | 165 | 0.2% | – 47.9% | 47 | 37 |
| 52 | Jaguar | 12 | 0.1% | – 67.6% | 49 | 169 | 0.2% | – 3.4% | 45 | 46 |
| 53 | Foton | 11 | 0.1% | – 52.2% | 52 | 95 | 0.1% | – 28.6% | 51 | 48 |
| 54 | JAC | 9 | 0.1% | n/a | 43 | 93 | 0.1% | + 1228.6% | 52 | 68 |
| 55 | Maserati | 8 | 0.1% | + 300.0% | 59 | 37 | 0.0% | + 32.1% | 58 | 59 |
| 56 | GMC | 8 | 0.1% | new | 56 | 28 | 0.0% | new | 63 | – |
| 57 | Ineos | 7 | 0.1% | + 133.3% | 63 | 39 | 0.0% | – 15.2% | 56 | 54 |
| 58 | Bentley | 7 | 0.1% | n/a | 61 | 25 | 0.0% | + 13.6% | 64 | 62 |
| 59 | Zhongtong | 5 | 0.0% | + 400.0% | 64 | 23 | 0.0% | + 283.3% | 65 | 70 |
| 60 | Polestar | 4 | 0.0% | – 89.5% | 44 | 436 | 0.4% | + 272.6% | 29 | 44 |
| 61 | Aston Martin | 4 | 0.0% | + 0.0% | 68 | 36 | 0.0% | + 16.1% | 59 | 60 |
| 62 | Ferrari | 4 | 0.0% | + 33.3% | 60 | 32 | 0.0% | + 6.7% | 62 | 58 |
| 63 | Smart | 4 | 0.0% | new | – | 19 | 0.0% | new | 66 | – |
| 64 | King Long | 4 | 0.0% | n/a | – | 5 | 0.0% | n/a | 79 | – |
| 65 | Citroen | 2 | 0.0% | + 0.0% | 58 | 33 | 0.0% | – 26.7% | 61 | 55 |
| 66 | McLaren | 2 | 0.0% | + 100.0% | – | 8 | 0.0% | – 11.1% | 75 | 69 |
| 67 | Alfa Romeo | 1 | 0.0% | – 50.0% | 48 | 70 | 0.1% | + 18.6% | 54 | 51 |
| 68 | Lamborghini | 1 | 0.0% | – 50.0% | 57 | 36 | 0.0% | + 28.6% | 60 | 56 |
| 69 | Yamaha | 1 | 0.0% | n/a | 71 | 16 | 0.0% | + 6.7% | 68 | 65 |
| 70 | Freightliner | 1 | 0.0% | n/a | 72 | 11 | 0.0% | + 83.3% | 69 | 75 |
| 71 | International | 1 | 0.0% | + 0.0% | 65 | 11 | 0.0% | – 42.1% | 70 | 64 |
| 72 | Sinotruk | 1 | 0.0% | – 66.7% | – | 10 | 0.0% | – 70.6% | 72 | 57 |
| 73 | Lotus | 1 | 0.0% | + 0.0% | 62 | 8 | 0.0% | – 50.0% | 73 | 67 |
| 74 | Mack | 1 | 0.0% | – 50.0% | 66 | 8 | 0.0% | – 69.2% | 74 | 63 |
| 75 | Genesis | 1 | 0.0% | n/a | – | 3 | 0.0% | n/a | 81 | – |
| 76 | Sitrak | 1 | 0.0% | n/a | 75 | 2 | 0.0% | n/a | 84 | – |
| 77 | Juneyao | 1 | 0.0% | new | – | 1 | 0.0% | new | 89 | – |
New Zealand September 2025 – models:
| Pos | Model | Sep-25 | % | /24 | Aug | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota RAV4 | 1,281 | 9.2% | + 9.3% | 1 | 7,502 | 7.4% | + 18.9% | 1 | 2 |
| 2 | Ford Ranger | 827 | 5.9% | – 10.9% | 2 | 7,028 | 7.0% | – 19.5% | 2 | 1 |
| 3 | Mitsubishi Outlander | 810 | 5.8% | + 123.8% | 6 | 3,063 | 3.0% | + 21.3% | 5 | 6 |
| 4 | Mitsubishi ASX | 805 | 5.8% | + 112.4% | 5 | 3,648 | 3.6% | + 37.3% | 4 | 5 |
| 5 | Toyota Hilux | 769 | 5.5% | + 23.2% | 3 | 6,475 | 6.4% | + 14.2% | 3 | 3 |
| 6 | Toyota Corolla | 434 | 3.1% | + 63.2% | 11 | 1,280 | 1.3% | + 13.5% | 16 | 12 |
| 7 | Ford Everest | 363 | 2.6% | + 71.2% | 4 | 2,076 | 2.1% | + 39.1% | 8 | 10 |
| 8 | Mitsubishi Triton | 342 | 2.4% | + 26.7% | 8 | 2,546 | 2.5% | – 28.2% | 7 | 4 |
| 9 | Kia Seltos | 258 | 1.8% | – 30.3% | 7 | 2,728 | 2.7% | + 14.9% | 6 | 7 |
| 10 | Toyota Hiace | 233 | 1.7% | + 102.6% | 9 | 1,526 | 1.5% | + 8.0% | 11 | 15 |
| 11 | Hyundai Tucson | 218 | 1.6% | n/a | 15 | 1,074 | 1.1% | n/a | 19 | n/a |
| 12 | Toyota Yaris Cross | 212 | 1.5% | – 44.8% | 10 | n/a | n/a | n/a | n/a | 13 |
| 13 | MG ZS | 207 | 1.5% | + 73.9% | 12 | 1,529 | 1.5% | + 32.6% | 10 | 18 |
| 14 | Tesla Model Y | 190 | 1.4% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 15 | Kia Sportage | 174 | 1.2% | + 11.5% | n/a | n/a | n/a | n/a | n/a | 14 |
| 16 | GWM Haval H6 | 168 | 1.2% | n/a | 14 | 1,293 | 1.3% | n/a | 14 | n/a |
| 17 | Chery Tiggo 4 Pro | 158 | 1.1% | new | n/a | n/a | n/a | new | n/a | – |
| 18 | Kia Stonic | 155 | 1.1% | + 86.7% | 23 | 1,050 | 1.0% | – 18.4% | 20 | 17 |
| 19 | Toyota Yaris | 154 | 1.1% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 20 | Toyota Prado | 146 | 1.0% | n/a | 22 | 1,286 | 1.3% | n/a | 15 | n/a |
| n/a | Suzuki Swift | 132 | 0.9% | – 25.8% | 19 | 1,436 | 1.4% | – 32.5% | 13 | 8 |
| n/a | Toyota Corolla Cross | 129 | 0.9% | + 76.7% | 17 | 1,085 | 1.1% | + 12.3% | 18 | 21 |
| n/a | Ford Transit | 129 | 0.9% | – 3.0% | 18 | 955 | 0.9% | – 19.0% | n/a | 19 |
| n/a | Isuzu D-Max | 126 | 0.9% | + 70.3% | n/a | 698 | 0.7% | – 34.4% | n/a | n/a |
| n/a | Mazda CX-5 | 115 | 0.8% | – 25.3% | 21 | 1,174 | 1.2% | + 0.7% | 17 | 16 |
| n/a | Mercedes Sprinter | 91 | 0.7% | – 25.4% | 13 | 508 | 0.5% | – 8.0% | n/a | n/a |
| n/a | Nissan Navara | 87 | 0.6% | – 40.8% | 16 | 2,061 | 2.0% | + 32.5% | 9 | 11 |
| n/a | BYD Shark 6 | 80 | 0.6% | new | n/a | 1,504 | 1.5% | new | 12 | – |
| n/a | Nissan X-Trail | 62 | 0.4% | n/a | n/a | 1,014 | 1.0% | n/a | 21 | n/a |
| n/a | Kia Tasman | 56 | 0.4% | new | n/a | 243 | 0.2% | new | n/a | – |
Source: MIA
