New Caledonia (France) January-September 2025: Mitsubishi (+22.1%), Subaru (+21.3%) defy market off -23.3%
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The Mitsubishi ASX sold in New Caledonia is not the European model.
Continuing social unrest means New Caledonian new car sales freefall again through September at -23.3% to 2,487 units. Keep in mind the year-ago volume was already off -48.7% on the year prior. Toyota (-41.7%) falls markedly faster than the market, seeing its share reduced to 14%. In contrast Renault (-7.6%) and Suzuki (-13.2%) resist relatively well in context and complete the podium like they did over the Full Year 2024. Hyundai (+1.1%) is the only gainer in the Top 8 and climbs four spots to #4. Dacia (-45.3%) and Peugeot (-30.1%) are hit the hardest below but Mitsubishi (+22.1%) and Subaru (+21.3%) post market-defying surges to close out the Top 10. BAIC (+94.7%), Fiat (+54.2%) and BYD (+15.4%) also impress further down.
Over in the models charts, the Toyota Hilux (-51.6%) stays on top but loses over half its year-ago volume. It is followed this time by the Suzuki Swift (-9.3%) passing the Dacia Duster (-31.5%). The Ford Ranger (+11.8%) is actually up to #4 while the Mitsubishi ASX (+64.5%) and Renault Kangoo (+9.4%) also post year-on-year upticks in the remainder of the Top 10. The Renault Master (-3.4%), Hyundai Tucson (-7.5%) and Suzuki Jimny (-10.3%) resist but the Citroen Berlingo (-28.8%) dives.
Previous post: New Caledonia (France) First Half 2025: Market down -41.1%, Subaru (+1.4%) island of growth
One year ago: New Caledonia (France) January-September 2024: Dacia (-14.2%) resists in devastated market (-48.7%)
Full Top 45 All brands and Top 30 models below.
New Caledonia (France) January-September 2025 – brands:
| Pos | Brand | 1-9 2025 | % | /24 | FY24 |
| 1 | Toyota | 399 | 14.0% | – 41.7% | 1 |
| 2 | Renault | 255 | 11.0% | – 7.6% | 2 |
| 3 | Suzuki | 223 | 7.4% | – 13.2% | 3 |
| 4 | Hyundai | 181 | 6.5% | + 1.1% | 8 |
| 5 | Ford | 169 | 7.5% | – 5.1% | 7 |
| 6 | Citroen | 166 | 7.4% | – 16.2% | 6 |
| 7 | Peugeot | 146 | 6.5% | – 30.1% | 5 |
| 8 | Dacia | 122 | 5.1% | – 45.3% | 4 |
| 9 | Subaru | 97 | 4.5% | + 21.3% | 10 |
| 10 | Mitsubishi | 94 | 3.7% | + 22.1% | 12 |
| 11 | Kia | 64 | 2.7% | – 55.9% | 9 |
| 12 | Nissan | 52 | 2.1% | – 40.2% | 11 |
| 13 | Changan | 49 | 2.0% | + 0.0% | 16 |
| 14 | BYD | 45 | 1.9% | + 15.4% | 17 |
| 15 | BAIC | 37 | 1.8% | + 94.7% | 23 |
| 16 | Fiat | 37 | 1.2% | + 54.2% | 24 |
| 17 | Mercedes | 35 | 1.2% | – 22.2% | 15 |
| 18 | Isuzu | 33 | 1.5% | – 48.4% | 14 |
| 19 | Opel | 31 | 0.6% | – 3.1% | 19 |
| 20 | MG | 29 | 1.1% | – 56.7% | 13 |
| 21 | Geely | 23 | 0.8% | – 25.8% | 20 |
| 22 | Dongfeng | 22 | 1.3% | – 8.3% | 21 |
| 23 | BMW | 19 | 0.9% | – 26.9% | 22 |
| 24 | Chevrolet | 18 | 0.8% | + 125.0% | 34 |
| 25 | Land Rover | 13 | 0.7% | – 43.5% | 26 |
| 26 | Audi | 13 | 0.7% | – 18.8% | 29 |
| 27 | Honda | 13 | 0.3% | – 66.7% | 18 |
| 28 | Iveco | 12 | 0.7% | – 14.3% | 31 |
| 29 | Porsche | 12 | 0.6% | – 20.0% | 27 |
| 30 | Mazda | 11 | 0.4% | + 10.0% | 35 |
| 31 | DS | 9 | 0.5% | – 35.7% | 32 |
| 32 | FAW | 9 | 0.3% | – 67.9% | 25 |
| 33 | ZNA | 8 | 0.4% | new | – |
| 34 | DFSK | 8 | 0.3% | – 57.9% | 28 |
| 35 | Mini | 7 | 0.3% | – 22.2% | 33 |
| 36 | Alfa Romeo | 6 | 0.3% | + 100.0% | 39 |
| 37 | Great Wall | 6 | 0.3% | – 62.5% | 30 |
| 38 | Ram | 5 | 0.3% | + 25.0% | 37 |
| 39 | Jaguar | 4 | 0.2% | + 0.0% | 38 |
| 40 | Alpine | 2 | 0.1% | + 100.0% | 43 |
| 41 | Jeep | 2 | 0.1% | + 100.0% | 41 |
| 42 | ZX Auto | 1 | 0.1% | – 83.3% | 36 |
| 43 | Volkswagen | 0 | 0.0% | – 100.0% | 40 |
| 44 | Seres | 0 | 0.0% | – 100.0% | 42 |
| 45 | Soueast | 0 | 0.0% | + 0.0% | 44 |
New Caledonia (France) January-September 2025:
| Pos | Model | 1-9 2025 | % | /24 | 2024 1-9 | FY24 |
| 1 | Toyota Hilux | 153 | 6.2% | – 51.6% | 316 | 1 |
| 2 | Suzuki Swift | 117 | 4.7% | – 9.3% | 129 | 3 |
| 3 | Dacia Duster | 98 | 3.9% | – 31.5% | 143 | 2 |
| 4 | Ford Ranger | 76 | 3.1% | + 11.8% | 68 | 5 |
| 5 | Suzuki Jimny | 70 | 2.8% | – 10.3% | 78 | 4 |
| 6 | Renault Kangoo | 58 | 2.3% | + 9.4% | 53 | 16 |
| 7 | Renault Master | 56 | 2.3% | – 3.4% | 58 | 8 |
| 8 | Citroen Berlingo | 52 | 2.1% | – 28.8% | 73 | 6 |
| 9 | Mitsubishi ASX | 51 | 2.1% | + 64.5% | 31 | 39 |
| 10 | Hyundai Tucson | 49 | 2.0% | – 7.5% | 53 | 14 |
| 11 | Subaru Crosstrek | 48 | 1.9% | + 20.0% | 40 | 20 |
| 12 | Toyota RAV4 | 48 | 1.9% | – 9.4% | 53 | 12 |
| 13 | Subaru Forester | 47 | 1.9% | + 30.6% | 36 | 21 |
| 14 | Renault Trafic | 43 | 1.7% | + 152.9% | 17 | 54 |
| 15 | Hyundai Grand i10 | 41 | 1.6% | + 7.9% | 38 | 24 |
| 16 | Citroen Jumpy | 39 | 1.6% | + 11.4% | 35 | 22 |
| 17 | Toyota Land Cruiser | 38 | 1.5% | + 15.2% | 33 | 27 |
| 18 | Toyota Raize | 38 | 1.5% | – 24.0% | 50 | 18 |
| 19 | Citroen C3 | 37 | 1.5% | – 19.6% | 46 | 9 |
| 20 | Ford Puma | 37 | 1.5% | – 21.3% | 47 | 17 |
| 21 | Renault Clio | 37 | 1.5% | – 21.3% | 47 | 19 |
| 22 | Kia K2700 | 35 | 1.4% | – 41.7% | 60 | 7 |
| 23 | BAIC X35 | 34 | 1.4% | + 78.9% | 19 | 35 |
| 24 | Peugeot 2008 | 32 | 1.3% | + 23.1% | 26 | 37 |
| 25 | Hyundai Staria | 29 | 1.2% | + 0.0% | 29 | 32 |
| 26 | Peugeot 208 | 28 | 1.1% | – 59.4% | 69 | 11 |
| 27 | Isuzu D-Max | 27 | 1.1% | – 53.4% | 58 | 13 |
| 28 | Renault Kwid | 27 | 1.1% | – 25.0% | 36 | 28 |
| 29 | Suzuki Ignis | 27 | 1.1% | + 92.9% | 14 | 55 |
| 30 | Toyota Hiace | 26 | 1.0% | + 36.8% | 19 | 40 |
Source: Manufacturers, many thanks to Stephane.
