Malaysia August 2025: Proton, Chery, BYD highlight positive market

Proton X50 sales are up 79.8% in August.

The Malaysian new car market is up 4.6% year-on-year in August to 78,474 units. The year-to-date tally stands at 547,378. Perodua (-7.8%) can’t take advantage of its home market growth and falls to 40.8% share vs. 46.3% a year ago. In contrast Proton (+18.4%) and Toyota (+9.1%) improve their share to 18.6% and 14.8% respectively. Honda (-20.8%) craters at #4 ahead of a surging Chery (+692.5%). BYD (+109.9%) and Jaecoo (+87.2%) shine while Mitsubishi (+21%) and Mercedes (+17.1%) also shine in the remainder of the Top 10.

Model-wise, the Top 5 is unchanged on last month and year-to-date but the Perodua Alza (+8%) is the only member in positive. The Perodua Bezza (-10.7%) suffers the most, followed by the Axia (-3.5%), Myvi (-3.3%) and Proton Saga (-0.3%). The Proton X50 (+79.8%), a rebadged Geely Coolray/Binyue scores by far the biggest year-on-year gain in the Top 20 and climbs four spots on last month to #6, ascending to #9 YTD as a result. This is thanks to a noticeable facelift. The Toyota Hilux (+21.2%) and Vios (+10.6%) also impress with double-digit upticks in the remainder of the Top 10. The Chery Tiggo 7 Pro (#20) and Proton e.MAS 7 (#21) are the most popular recent launches.

Previous month: Malaysia July 2025: Perodua up to 44.6% share

One year ago: Malaysia August 2024: Perodua holds 46.3% share, Bezza, Axia and Myvi on top

Full August 2025 Top 51 All brands and Top 214 All models below.