Iceland September 2025: Tesla at 33.5% share, MG 5 up to third place

The MG 5 is up to #3 in Iceland in September.

Icelandic new car sales sport a fantastic 91.2% year-on-year gain in September to 1,069 units, catching up on lost time as September 2024 was down -50.8% on the year prior. We are in fact -5.9% below September 2023. The year-to-date tally is up 44.4% on 2024 but down -14.3% on 2023 to 11,852. Tesla (+575.5%) obliterates the competition at 33.5% share, its highest since December 2023 (37.5%). It however ranks #3 year-to-date at 10% share. Toyota (+10.3%) stays in 2nd place at 8% share, followed by MG (+937.5%) and Kia (+22%), still #1 YTD. Mercedes (+160%), BMW (+146.2%) and BYD (+107.7%) also beat the market in the remainder of the Top 10.

Over in the models charts, for the second month in a row Tesla manages a 1-2 with the Model Y at 21.1% share and the Model 3 at 12.3%. The MG 5 surges to a record third place with 6% of the market, distancing the Skoda Elroq, also a newcomer in the Icelandic Top 20, and the Kia EV3. The Toyota Land Cruiser is the best-selling ICE vehicle at #6 overall, equal with the Toyota RAV4 with the Xpeng G6, Kia Sportage and Skoda Enyaq rounding out the Top 10.

Previous month: Iceland August 2025: Tesla manages 1-2, BYD, Xpeng G6 and Opel Frontera break ranking records 

One year ago: Iceland September 2024: Hyundai Ioniq5 best-seller in decimated market

Full September 2025 Top 42 All brands and Top 20 models below.