Iceland September 2025: Tesla at 33.5% share, MG 5 up to third place
The MG 5 is up to #3 in Iceland in September.
Icelandic new car sales sport a fantastic 91.2% year-on-year gain in September to 1,069 units, catching up on lost time as September 2024 was down -50.8% on the year prior. We are in fact -5.9% below September 2023. The year-to-date tally is up 44.4% on 2024 but down -14.3% on 2023 to 11,852. Tesla (+575.5%) obliterates the competition at 33.5% share, its highest since December 2023 (37.5%). It however ranks #3 year-to-date at 10% share. Toyota (+10.3%) stays in 2nd place at 8% share, followed by MG (+937.5%) and Kia (+22%), still #1 YTD. Mercedes (+160%), BMW (+146.2%) and BYD (+107.7%) also beat the market in the remainder of the Top 10.
Over in the models charts, for the second month in a row Tesla manages a 1-2 with the Model Y at 21.1% share and the Model 3 at 12.3%. The MG 5 surges to a record third place with 6% of the market, distancing the Skoda Elroq, also a newcomer in the Icelandic Top 20, and the Kia EV3. The Toyota Land Cruiser is the best-selling ICE vehicle at #6 overall, equal with the Toyota RAV4 with the Xpeng G6, Kia Sportage and Skoda Enyaq rounding out the Top 10.
Previous month: Iceland August 2025: Tesla manages 1-2, BYD, Xpeng G6 and Opel Frontera break ranking records
One year ago: Iceland September 2024: Hyundai Ioniq5 best-seller in decimated market
Full September 2025 Top 42 All brands and Top 20 models below.
Iceland September 2025 – brands:
| Pos | Brand | Sep-25 | % | /24 | Aug | 2025 | % | /24 | Pos | FY24 |
| 1 | Tesla | 358 | 33.5% | + 575.5% | 1 | 1,187 | 10.0% | + 240.1% | 3 | 5 |
| 2 | Toyota | 86 | 8.0% | + 10.3% | 2 | 1,252 | 10.6% | + 15.2% | 2 | 1 |
| 3 | MG | 83 | 7.8% | + 937.5% | 20 | 144 | 1.2% | + 350.0% | 21 | 28 |
| 4 | Kia | 72 | 6.7% | + 22.0% | 6 | 1,736 | 14.6% | + 45.5% | 1 | 2 |
| 5 | Skoda | 44 | 4.1% | + 57.1% | 5 | 538 | 4.5% | + 24.5% | 6 | 6 |
| 6 | Mercedes | 39 | 3.6% | + 160.0% | 7 | 280 | 2.4% | + 25.0% | 10 | 11 |
| 7 | Hyundai | 37 | 3.5% | – 47.1% | 4 | 760 | 6.4% | – 26.9% | 5 | 3 |
| 8 | BMW | 32 | 3.0% | + 146.2% | 15 | 165 | 1.4% | + 29.9% | 15 | 16 |
| 9 | BYD | 27 | 2.5% | + 107.7% | 3 | 337 | 2.8% | + 291.9% | 9 | 21 |
| 10 | Volvo | 27 | 2.5% | – 6.9% | 9 | 245 | 2.1% | – 13.4% | 11 | 7 |
| 11 | Audi | 22 | 2.1% | + 69.2% | 11 | 164 | 1.4% | + 152.3% | 16 | 19 |
| 12 | Xpeng | 19 | 1.8% | + 216.7% | 12 | 201 | 1.7% | + 1910.0% | 14 | 30 |
| 13 | Volkswagen | 17 | 1.6% | + 21.4% | 23 | 158 | 1.3% | – 16.0% | 17 | 13 |
| 14 | Ford | 17 | 1.6% | – 5.6% | 26 | 127 | 1.1% | + 22.1% | 23 | 15 |
| 15 | Subaru | 15 | 1.4% | + 87.5% | 31 | 57 | 0.5% | – 36.7% | 28 | 22 |
| 16 | Nissan | 14 | 1.3% | + 40.0% | 22 | 223 | 1.9% | + 2.3% | 13 | 12 |
| 17 | Land Rover | 13 | 1.2% | – 43.5% | 8 | 351 | 3.0% | + 12.5% | 8 | 8 |
| 18 | Peugeot | 12 | 1.1% | + 500.0% | 14 | 145 | 1.2% | + 126.6% | 20 | 23 |
| 19 | Jeep | 12 | 1.1% | + 140.0% | 30 | 79 | 0.7% | – 17.7% | 27 | 20 |
| 20 | Opel | 12 | 1.1% | + 300.0% | 19 | 55 | 0.5% | + 103.7% | 29 | 33 |
| 21 | Dacia | 11 | 1.0% | + 175.0% | 17 | 781 | 6.6% | + 4.1% | 4 | 4 |
| 22 | Renault | 11 | 1.0% | + 0.0% | 27 | 154 | 1.3% | + 40.0% | 18 | 17 |
| 23 | Mitsubishi | 11 | 1.0% | n/a | 18 | 150 | 1.3% | + 117.4% | 19 | 25 |
| 24 | Mazda | 8 | 0.7% | – 69.2% | 29 | 129 | 1.1% | – 55.1% | 22 | 10 |
| 25 | Lexus | 8 | 0.7% | + 60.0% | 13 | 110 | 0.9% | + 100.0% | 25 | 26 |
| 26 | Smart | 8 | 0.7% | + 166.7% | 25 | 43 | 0.4% | – 2.3% | 31 | 29 |
| 27 | Citroen | 8 | 0.7% | n/a | – | 21 | 0.2% | + 16.7% | 35 | 35 |
| 28 | Honda | 7 | 0.7% | – 41.7% | 28 | 101 | 0.9% | – 1.9% | 26 | 14 |
| 29 | Porsche | 6 | 0.6% | n/a | 21 | 53 | 0.4% | + 103.8% | 30 | 27 |
| 30 | KG Mobility/Ssangyong | 5 | 0.5% | + 400.0% | 16 | 224 | 1.9% | + 109.3% | 12 | 18 |
| 31 | Polestar | 5 | 0.5% | – 50.0% | 24 | 126 | 1.1% | + 133.3% | 24 | 24 |
| 32 | Suzuki | 4 | 0.4% | + 33.3% | 10 | 493 | 4.2% | + 52.6% | 7 | 9 |
| 33 | Mini | 3 | 0.3% | + 200.0% | 34 | 18 | 0.2% | + 125.0% | 37 | 44 |
| 34 | Chevrolet | 3 | 0.3% | n/a | – | 3 | 0.0% | n/a | 49 | – |
| 35 | GMC | 3 | 0.3% | n/a | – | 3 | 0.0% | n/a | 50 | – |
| 36 | Fiat | 2 | 0.2% | n/a | – | 10 | 0.1% | + 100.0% | 40 | 46 |
| 37 | Hummer | 2 | 0.2% | n/a | – | 2 | 0.0% | n/a | 54 | – |
| 38 | Great Wall Motors | 1 | 0.1% | – 85.7% | 32 | 18 | 0.2% | + 63.6% | 36 | 37 |
| 39 | Maxus | 1 | 0.1% | n/a | – | 4 | 0.0% | + 100.0% | 47 | 51 |
| 40 | Alfa Romeo | 1 | 0.1% | n/a | 37 | 3 | 0.0% | + 0.0% | 48 | 49 |
| 41 | Ferrari | 1 | 0.1% | n/a | – | 1 | 0.0% | n/a | 58 | – |
| 42 | Chrysler | 1 | 0.1% | n/a | – | 1 | 0.0% | n/a | 59 | – |
Iceland September 2025 – models:
| Pos | Model | Sep-25 | % | Aug | 2025 | % | Pos | FY24 |
| 1 | Tesla Model Y | 226 | 21.1% | 1 | 881 | 7.4% | 1 | 2 |
| 2 | Tesla Model 3 | 131 | 12.3% | 2 | 309 | 2.6% | 5 | 20 |
| 3 | MG 5 | 64 | 6.0% | n/a | 130 | 1.1% | 22 | n/a |
| 4 | Skoda Elroq | 25 | 2.3% | n/a | 35 | 0.3% | 75 | – |
| 5 | Kia EV3 | 24 | 2.2% | n/a | 281 | 2.4% | 6 | n/a |
| 6 | Toyota Land Cruiser | 22 | 2.1% | 8 | 186 | 1.6% | 16 | 3 |
| 7 | Toyota RAV4 | 22 | 2.1% | 6 | 399 | 3.4% | 4 | 5 |
| 8 | Xpeng G6 | 17 | 1.6% | 5 | 172 | 1.5% | 18 | n/a |
| 9 | Kia Sportage | 15 | 1.4% | n/a | 570 | 4.8% | 2 | 4 |
| 10 | Skoda Enyaq | 13 | 1.2% | n/a | 65 | 0.5% | 44 | n/a |
| 11 | BYD Seal U | 12 | 1.1% | 10 | 99 | 0.8% | 28 | 52 |
| 12 | Kia EV6 | 11 | 1.0% | n/a | 57 | 0.5% | 51 | 33 |
| 13 | Kia Sorento | 11 | 1.0% | 19 | 270 | 2.3% | 8 | 9 |
| 14 | MG ZS | 11 | 1.0% | n/a | 60 | 0.5% | 48 | n/a |
| 15 | Toyota Yaris | 11 | 1.0% | 13 | 202 | 1.7% | 15 | 10 |
| 16 | Hyundai Kona | 10 | 0.9% | 14 | 84 | 0.7% | 38 | 43 |
| 17 | Opel Frontera | 10 | 0.9% | 17 | 40 | 0.3% | 71 | – |
| 18 | Toyota Corolla | 10 | 0.9% | n/a | 111 | 0.9% | 25 | 25 |
| 19 | Volvo EX40 | 10 | 0.9% | n/a | 63 | 0.5% | 46 | n/a |
| 20 | Toyota Yaris Cross | 9 | 0.8% | n/a | 96 | 0.8% | 29 | 26 |
Source: Manufacturers
