Finland September 2025: Tesla Model Y (+88.6%) lodges best result in two years
The Tesla Model Y is at its highest since September 2023.
Finnish new car sales are up year-on-year for the third time in the past four months in September at +29.4% to 5,897. Keep in mind September 2024 was down -38.3% on the year prior. Year-to-date volumes remain in negative however at -2.5% to 52,907. Toyota (+89.7%) almost doubles its sales year-on-year to 15.7% share while Tesla (+33.3%) beats the market and is up 10 spots on last month to #2 with 10.3% share, its best score since December 2023. Volkswagen (+24.7%) stays in third place above Skoda (+6.2%) and Kia (+37%). Mercedes (+68.9%), BMW (+46.2%) and Nissan (+30.4%) also outrun the overall growth rate in the remainder of the Top 10. MG (+716.7%), Mini (+233.3%), Suzuki (+135.5%), Dacia (+135.1%) and BYD (+125%) post surreal gains further down.
Over in the models charts, the Tesla Model Y (+88.6%) reaches its highest share in two years at 8.7% and climbs to #5 year-to-date vs. #3 over the Full Year 2024. The Toyota Yaris (+268.1%) is far below at 5.7% of the market vs. 3.4% so far this year where it now ranks #1. The Corolla (+104.7%) and RAV4 (+30.3%) make it three Toyotas in the Top 4 with the new Skoda Elroq repeating at an outstanding 5th place. The Toyota C-HR (+188.9%), VW ID.7 (+111.5%), Toyota Yaris Cross (+100%) and Nissan Qashqai (+85%) impress YoY but only lodge market shares equal or below their YTD levels.
Previous month: Finland August 2025: Toyota RAV4 repeats at #1, sales off -19.5%
One year ago: Finland September 2024: Tesla Model Y and Skoda Enyaq top market down -38.3%
Full September 2025 Top 30 brands and Top 20 models below.
Note: These rankings feature the Top 30 brands and models year-to-date ordered based on their September volumes and may therefore not be 100% accurate.
Finland September 2025 – brands:
| Pos | Brand | Sep-25 | % | /24 | Aug | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 924 | 15.7% | + 89.7% | 1 | 8,153 | 15.4% | – 18.4% | 1 | 1 |
| 2 | Tesla | 608 | 10.3% | + 33.3% | 12 | 1,832 | 3.5% | – 30.4% | 11 | 7 |
| 3 | Volkswagen | 525 | 8.9% | + 24.7% | 3 | 6,177 | 11.7% | + 35.4% | 2 | 4 |
| 4 | Skoda | 514 | 8.7% | + 6.2% | 2 | 5,064 | 9.6% | + 2.9% | 3 | 3 |
| 5 | Kia | 426 | 7.2% | + 37.0% | 4 | 4,459 | 8.4% | + 7.1% | 4 | 5 |
| 6 | Volvo | 409 | 6.9% | – 0.7% | 5 | 4,436 | 8.4% | – 26.0% | 5 | 2 |
| 7 | Mercedes | 353 | 6.0% | + 68.9% | 8 | 2,478 | 4.7% | – 18.1% | 7 | 6 |
| 8 | BMW | 310 | 5.3% | + 46.2% | 6 | 2,698 | 5.1% | – 0.2% | 6 | 8 |
| 9 | Ford | 235 | 4.0% | + 24.3% | 7 | 2,179 | 4.1% | + 33.8% | 9 | 12 |
| 10 | Nissan | 210 | 3.6% | + 30.4% | 11 | 1,948 | 3.7% | – 21.6% | 10 | 10 |
| 11 | Audi | 182 | 3.1% | – 2.2% | 9 | 2,190 | 4.1% | + 15.0% | 8 | 11 |
| 12 | Polestar | 133 | 2.3% | + 33.0% | 15 | 1,107 | 2.1% | + 132.1% | 13 | 16 |
| 13 | Hyundai | 122 | 2.1% | – 42.7% | 10 | 1,744 | 3.3% | – 27.6% | 12 | 9 |
| 14 | BYD | 99 | 1.7% | + 125.0% | 16 | 373 | 0.7% | – 14.6% | 23 | 20 |
| 15 | Dacia | 87 | 1.5% | + 135.1% | 13 | 624 | 1.2% | + 56.0% | 15 | 21 |
| 16 | Mazda | 77 | 1.3% | + 40.0% | 19 | 576 | 1.1% | – 7.5% | 17 | 17 |
| 17 | Suzuki | 73 | 1.2% | + 135.5% | 21 | 466 | 0.9% | – 24.7% | 20 | 18 |
| 18 | Renault | 67 | 1.1% | – 2.9% | 17 | 1,093 | 2.1% | + 105.5% | 14 | 15 |
| 19 | MG | 49 | 0.8% | + 716.7% | 22 | 385 | 0.7% | + 795.3% | 21 | 31 |
| 20 | Mitsubishi | 46 | 0.8% | + 24.3% | 14 | 544 | 1.0% | + 3.0% | 18 | 19 |
| 21 | Lexus | 45 | 0.8% | + 7.1% | 28 | 331 | 0.6% | + 1.8% | 26 | 23 |
| 22 | Cupra | 40 | 0.7% | + 60.0% | 27 | 378 | 0.7% | + 40.0% | 22 | 26 |
| 23 | Peugeot | 38 | 0.6% | – 65.8% | 23 | 620 | 1.2% | – 23.6% | 16 | 13 |
| 24 | Land Rover | 38 | 0.6% | + 111.1% | 25 | 279 | 0.5% | + 26.2% | 29 | 27 |
| 25 | Subaru | 33 | 0.6% | + 10.0% | 29 | 294 | 0.6% | – 18.3% | 27 | 24 |
| 26 | Mini | 30 | 0.5% | + 233.3% | 20 | 231 | 0.4% | + 122.1% | 30 | 32 |
| 27 | Porsche | 27 | 0.5% | – 28.9% | 24 | 333 | 0.6% | + 46.1% | 25 | 25 |
| 28 | Citroen | 26 | 0.4% | – 13.3% | 26 | 501 | 0.9% | + 30.8% | 19 | 22 |
| 29 | Opel | 26 | 0.4% | – 67.9% | 18 | 346 | 0.7% | – 49.0% | 24 | 14 |
| 30 | Seat | 6 | 0.1% | + 100.0% | 30 | 281 | 0.5% | + 44.1% | 28 | 28 |
Finland September 2025 – models:
| Pos | Model | Sep-25 | % | /24 | Aug | 2025 | % | /24 | Pos | FY24 |
| 1 | Tesla Model Y | 513 | 8.7% | + 88.6% | 12 | 1,335 | 2.5% | – 21.1% | 5 | 3 |
| 2 | Toyota Yaris | 335 | 5.7% | + 268.1% | 6 | 1,796 | 3.4% | – 10.2% | 1 | 4 |
| 3 | Toyota Corolla | 176 | 3.0% | + 104.7% | 4 | 1,466 | 2.8% | – 51.0% | 3 | 1 |
| 4 | Toyota RAV4 | 172 | 2.9% | + 30.3% | 1 | 1,461 | 2.8% | + 39.4% | 4 | 12 |
| 5 | Skoda Elroq | 151 | 2.6% | new | 5 | 1,049 | 2.0% | new | 11 | – |
| 6 | Nissan Qashqai | 148 | 2.5% | + 85.0% | 13 | 1,252 | 2.4% | – 18.1% | 9 | 7 |
| 7 | VW ID.4 | 125 | 2.1% | + 7.8% | 3 | 1,272 | 2.4% | + 24.1% | 7 | 11 |
| 8 | Toyota Yaris Cross | 116 | 2.0% | + 100.0% | 2 | 1,775 | 3.4% | – 21.6% | 2 | 2 |
| 9 | Volvo XC60 | 112 | 1.9% | – 8.9% | 9 | 1,298 | 2.5% | + 8.9% | 6 | 8 |
| 10 | VW ID.7 | 110 | 1.9% | + 111.5% | 11 | 1,037 | 2.0% | + 123.5% | 12 | 22 |
| 11 | Skoda Enyaq | 109 | 1.8% | – 54.2% | 10 | 1,253 | 2.4% | + 23.3% | 8 | 9 |
| 12 | Kia Ceed | 105 | 1.8% | + 25.0% | 8 | 1,242 | 2.3% | + 12.8% | 10 | 10 |
| 13 | Toyota C-HR | 104 | 1.8% | + 188.9% | 7 | 1,010 | 1.9% | – 4.9% | 13 | 13 |
| 14 | Kia EV3 | 104 | 1.8% | new | 14 | 777 | 1.5% | new | 14 | 146 |
| 15 | Tesla Model 3 | 95 | 1.6% | – 44.8% | n/a | 487 | 0.9% | – 46.1% | 29 | 15 |
| 16 | Volvo EX40 | 78 | 1.3% | + 69.6% | n/a | 640 | 1.2% | + 183.2% | 19 | 42 |
| 17 | Kia Stonic | 68 | 1.2% | + 15.3% | 18 | 602 | 1.1% | + 4.2% | 22 | 21 |
| 18 | Polestar 4 | 63 | 1.1% | + 14.5% | n/a | 565 | 1.1% | + 633.8% | 23 | 67 |
| 19 | BMW X1 | 59 | 1.0% | + 13.5% | 15 | 486 | 0.9% | – 19.1% | 30 | 26 |
| 20 | Volvo V60 | 58 | 1.0% | + 9.4% | 16 | 704 | 1.3% | – 27.1% | 16 | 14 |
| n/a | VW Golf | 53 | 0.9% | + 89.3% | n/a | 663 | 1.3% | + 10.5% | 18 | 20 |
| n/a | Kia Niro | 52 | 0.9% | + 23.8% | n/a | 498 | 0.9% | – 14.4% | 27 | 28 |
| n/a | VW Tiguan | 51 | 0.9% | – 59.8% | 20 | 761 | 1.4% | + 33.3% | 15 | 18 |
| n/a | Skoda Kodiaq | 50 | 0.8% | – 24.2% | 17 | 537 | 1.0% | + 47.5% | 25 | 30 |
| n/a | Audi Q4 e-Tron | 47 | 0.8% | – 24.2% | n/a | 608 | 1.1% | – 14.6% | 21 | 19 |
| n/a | Skoda Octavia | 44 | 0.7% | + 33.3% | 19 | 699 | 1.3% | – 57.7% | 17 | 6 |
| n/a | VW T-Cross | 42 | 0.7% | + 110.0% | n/a | 557 | 1.1% | + 50.1% | 24 | 41 |
| n/a | Skoda Superb | 29 | 0.5% | – 54.7% | n/a | 497 | 0.9% | + 19.2% | 28 | 31 |
| n/a | VW Taigo | 19 | 0.3% | + 11.8% | n/a | 613 | 1.2% | + 183.8% | 20 | 46 |
| n/a | Renault Clio | 9 | 0.2% | – 75.0% | n/a | 508 | 1.0% | + 393.2% | 26 | 81 |
Source: AUT
