Finland September 2025: Tesla Model Y (+88.6%) lodges best result in two years

The Tesla Model Y is at its highest since September 2023.

Finnish new car sales are up year-on-year for the third time in the past four months in September at +29.4% to 5,897. Keep in mind September 2024 was down -38.3% on the year prior. Year-to-date volumes remain in negative however at -2.5% to 52,907. Toyota (+89.7%) almost doubles its sales year-on-year to 15.7% share while Tesla (+33.3%) beats the market and is up 10 spots on last month to #2 with 10.3% share, its best score since December 2023. Volkswagen (+24.7%) stays in third place above Skoda (+6.2%) and Kia (+37%). Mercedes (+68.9%), BMW (+46.2%) and Nissan (+30.4%) also outrun the overall growth rate in the remainder of the Top 10. MG (+716.7%), Mini (+233.3%), Suzuki (+135.5%), Dacia (+135.1%) and BYD (+125%) post surreal gains further down.

Over in the models charts, the Tesla Model Y (+88.6%) reaches its highest share in two years at 8.7% and climbs to #5 year-to-date vs. #3 over the Full Year 2024. The Toyota Yaris (+268.1%) is far below at 5.7% of the market vs. 3.4% so far this year where it now ranks #1. The Corolla (+104.7%) and RAV4 (+30.3%) make it three Toyotas in the Top 4 with the new Skoda Elroq repeating at an outstanding 5th place. The Toyota C-HR (+188.9%), VW ID.7 (+111.5%), Toyota Yaris Cross (+100%) and Nissan Qashqai (+85%) impress YoY but only lodge market shares equal or below their YTD levels.

Previous month: Finland August 2025: Toyota RAV4 repeats at #1, sales off -19.5%

One year ago: Finland September 2024: Tesla Model Y and Skoda Enyaq top market down -38.3%

Full September 2025 Top 30 brands and Top 20 models below.