Ecuador September 2025: Chery (+134.2%), GWM (+87.4%) get noticed in market up 39.5%
Chery sales are up 134.2% year-on-year in September.
New vehicle sales in Ecuador soar 39.5% year-on-year in September to 11,299 units, however September 2024 was off -23.3% on the year prior. Year-to-date volumes are up 6.4% to 88,605. Kia (+15.7%) confirms it is the new dominant force in the market but falls to 14% share vs. 16.1% year-to-date. Chevrolet (-8.8%) is in complete freefall given the market dynamics and endures one of only two YoY losses in the Top 20.
Chery (+134.2%), GWM (+87.4%), Hyundai (+79.8%) and Renault (+67.7%) in contrast all post fantastic gains. DFSK (+58.5%), Suzuki (+56.7%) and JAC (+53.7%) also outrun the market in the remainder of the Top 10. Just below, BYD (+666.7%) shoots up to #11 vs. #15 so far this year. Foton (+146.4%) and Jetour (+105.7%) also impress.
Model-wise, the Kia Soluto easily holds onto the top spot while the Chevrolet D-Max is back to the 2nd position it holds year-to-date, passing the Chevrolet Groove. The GWM Poer overtakes the Kia Sonet to #4 while the Kia Seltos and Hyundai Tucson camp on their August ranking. Illustrating the brand’s success this month, the Chery Arrizo climbs to #9.
Previous month: Ecuador August 2025: GWM, Hyundai, Dongfeng highlight strong market
One year ago: Ecuador September 2024: Suzuki (+19.6%), GWM (+16.4%) stand out in market down -23.3%
Full September 2025 Top 20 brands and Top 10 models below.
Ecuador September 2025 – brands:
| Pos | Brand | Sep-25 | % | /24 | Aug | 2025 1-9 | % | /24 | Pos | FY24 |
| 1 | Kia | 1,580 | 14.0% | + 15.7% | 1 | 14,235 | 16.1% | + 9.6% | 1 | 2 |
| 2 | Chevrolet | 1,311 | 11.6% | – 8.8% | 2 | 11,911 | 13.4% | – 23.9% | 2 | 1 |
| 3 | Hyundai | 676 | 6.0% | + 79.8% | 3 | 5,505 | 6.2% | + 35.2% | 3 | 4 |
| 4 | Chery | 541 | 4.8% | + 134.2% | 5 | 4,090 | 4.6% | + 14.1% | 6 | 5 |
| 5 | Toyota | 523 | 4.6% | + 9.4% | 4 | 4,502 | 5.1% | – 11.7% | 4 | 3 |
| 6 | Suzuki | 517 | 4.6% | + 56.7% | 8 | 3,570 | 4.0% | + 11.2% | 7 | 6 |
| 7 | GWM | 506 | 4.5% | + 87.4% | 6 | 4,378 | 4.9% | + 86.8% | 5 | 8 |
| 8 | Renault | 468 | 4.1% | + 67.7% | 7 | 3,424 | 3.9% | + 21.5% | 8 | 7 |
| 9 | DFSK | 393 | 3.5% | + 58.5% | 11 | 2,253 | 2.5% | + 9.2% | 12 | 10 |
| 10 | JAC | 378 | 3.3% | + 53.7% | 9 | 2,720 | 3.1% | + 20.9% | 9 | 9 |
| 11 | BYD | 345 | 3.1% | + 666.7% | 13 | 1,889 | 2.1% | + 263.3% | 15 | n/a |
| 12 | Dongfeng | 338 | 3.0% | + 66.5% | 10 | 2,425 | 2.7% | + 48.0% | 10 | 16 |
| 13 | Sinotruk | 337 | 3.0% | + 93.7% | 12 | 2,337 | 2.6% | + 62.7% | 11 | 17 |
| 14 | Foton | 276 | 2.4% | + 146.4% | 15 | 1,541 | 1.7% | + 54.3% | 17 | n/a |
| 15 | Volkswagen | 233 | 2.1% | + 11.0% | 17 | 1,851 | 2.1% | – 13.4% | 16 | 11 |
| 16 | Hino | 232 | 2.1% | + 29.6% | 16 | 1,998 | 2.3% | + 8.4% | 13 | 13 |
| 17 | Mazda | 229 | 2.0% | + 33.9% | 14 | 1,970 | 2.2% | + 5.3% | 14 | 14 |
| 18 | Jetour | 218 | 1.9% | + 105.7% | 18 | 1,402 | 1.6% | – 2.9% | 18 | 18 |
| 19 | Shineray | 137 | 1.2% | + 0.7% | 19 | 1,313 | 1.5% | – 29.0% | 19 | 15 |
| 20 | Nissan | 124 | 1.1% | – 36.7% | 20 | 1,193 | 1.3% | – 42.6% | 20 | 12 |
Ecuador September 2025 – models:
| Pos | Model | Sep-25 | % | Aug | 2025 1-9 | % | Pos | FY24 |
| 1 | Kia Soluto | 771 | 7.4% | 1 | 6,606 | 7.5% | 1 | 2 |
| 2 | Chevrolet D-Max | 448 | 4.3% | 3 | 4,246 | 4.9% | 2 | 1 |
| 3 | Chevrolet Groove | 362 | 3.5% | 2 | 3,132 | 3.6% | 3 | 3 |
| 4 | GWM Poer | 298 | 2.9% | 5 | 2,532 | 2.9% | 5 | 6 |
| 5 | Kia Sonet | 268 | 2.6% | 4 | 2,735 | 3.2% | 4 | 4 |
| 6 | Kia Seltos | 221 | 2.1% | 6 | 1,693 | 1.9% | 8 | 9 |
| 7 | Hyundai Tucson | 219 | 2.1% | 7 | 1,802 | 2.0% | 7 | n/a |
| 8 | Suzuki Swift | 189 | 1.8% | n/a | 1,009 | 1.1% | n/a | 10 |
| 9 | Chery Arrizo | 153 | 1.5% | n/a | 1,002 | 1.1% | n/a | n/a |
| 10 | Hyundai Grand i10 | 151 | 1.5% | 9 | 1,237 | 1.4% | n/a | n/a |
| n/a | JAC HFC 1037 | 150 | 1.4% | 10 | 1,038 | 1.1% | n/a | n/a |
| n/a | GWM Wingle | 115 | 1.1% | n/a | 1,146 | 1.3% | n/a | n/a |
| n/a | Kia Sportage | 110 | 1.1% | 8 | 1,831 | 2.2% | 6 | 7 |
| n/a | Toyota Hilux | 96 | 0.9% | n/a | 1,041 | 1.2% | n/a | n/a |
Source: AEADE
