Ecuador September 2025: Chery (+134.2%), GWM (+87.4%) get noticed in market up 39.5%

Chery sales are up 134.2% year-on-year in September.

New vehicle sales in Ecuador soar 39.5% year-on-year in September to 11,299 units, however September 2024 was off -23.3% on the year prior. Year-to-date volumes are up 6.4% to 88,605. Kia (+15.7%) confirms it is the new dominant force in the market but falls to 14% share vs. 16.1% year-to-date. Chevrolet (-8.8%) is in complete freefall given the market dynamics and endures one of only two YoY losses in the Top 20.

Chery (+134.2%), GWM (+87.4%), Hyundai (+79.8%) and Renault (+67.7%) in contrast all post fantastic gains. DFSK (+58.5%), Suzuki (+56.7%) and JAC (+53.7%) also outrun the market in the remainder of the Top 10. Just below, BYD (+666.7%) shoots up to #11 vs. #15 so far this year. Foton (+146.4%) and Jetour (+105.7%) also impress.

Model-wise, the Kia Soluto easily holds onto the top spot while the Chevrolet D-Max is back to the 2nd position it holds year-to-date, passing the Chevrolet Groove. The GWM Poer overtakes the Kia Sonet to #4 while the Kia Seltos and Hyundai Tucson camp on their August ranking. Illustrating the brand’s success this month, the Chery Arrizo climbs to #9.

Previous month: Ecuador August 2025: GWM, Hyundai, Dongfeng highlight strong market

One year ago: Ecuador September 2024: Suzuki (+19.6%), GWM (+16.4%) stand out in market down -23.3%

Full September 2025 Top 20 brands and Top 10 models below.