Canada Q3 2025: Hyundai (+20.2%), Toyota (+17.5%) impress, Nissan Kicks (+77.6%), Hyundai Tucson (+69.8%) stand out

The new generation kicks Nissan Kicks sales up 77.6%

Estimates by local consultancy DesRosiers Automotive have the Canadian new light vehicle market up 3.7% year-on-year in September to 163,000 units, with a SAAR coming in at 1.85 million. Other estimates show Q3 volumes up 1.5% to 485,000 and year-to-date sales up 3.3% to 1.443 million units. Over Q3, General Motors (+0.2%) is stable whereas Hyundai-Kia (+17.5%) and Toyota Motor (+15.9%) soar. Ford Motor is off a painful -9.9%. Honda Canada drops -1.9% and Stellantis falls -8.6%. The VW Group is stable at +0.7%.

Looking at brands, Ford (-9.8%) remains the most popular despite a steep fall, it is followed by Toyota (+17.5%) and Hyundai (+20.2%) both outstanding. Chevrolet (-4.7%) and Honda (-2.1%) round out the Top 5. Kia (+12.9%), Mazda (+9.4%) and Nissan (+7.6%) are also solid in the remainder of the Top 10 with GMC (+2.4%) more discreet. Ram (-29.4%) and Tesla (-38%) are hit the hardest below but Chrysler (+73.5%), Buick (+23.3%), Volvo (+20%) and Audi (+17.6%) make themselves noticed.

Model-wise, the Ford F-Series skids -5% but still sells over 33,000 units over the period. The Toyota RAV4 (+11.8%) continues to climb, reaching almost 17,500 sales. The GMC Sierra (-0.3%) holds onto the third spot above the Honda CR-V (-16.5%) and Chevrolet Silverado (-4%), both in difficulty. In contrast the Nissan Kicks (+77.6%) and Hyundai Tucson (+69.8%) storm into the Top 10 at #7 and #6 respectively. The Hyundai Kona (+39.8%), Subaru Crosstrek (+16.6%) and Nissan Rogue (+11.8%) also post notable scores below. 

Previous month: Canada August 2025: Hyundai (+20.2%), Toyota (+16%) best performers in negative market

One year ago: Canada Q3 2024: Volkswagen (+59%), Mazda (+42.7%) highlight market up 3.5%

Full Q3 2025 Top 15 OEMs, Top 46 All brands and Top 303 All models below.