Belgium September 2025: Volkswagen #1, BMW (-43.6%), Tesla (-49%) struggle
Volkswagen is the best-selling carmaker in Belgium for the third time in the past 5 months.
The Belgian new car market is stable in September at -0.5% year-on-year to 31,519 units. The year-to-date tally remains in frank negative however at -9.2% to 323,868. This month Volkswagen (-1.2%) snaps the brands top spot for the third time in the past 5 months with 10.2% share. BMW (-43.6%) is in complete freefall at #2 and 8.3% of the market vs. 10.7% so far this year. Mercedes (+9.9%) remains in third place above Renault (+10.9%) and Audi (-2.6%). Dacia (+19.8%), Skoda (+15.7%) and Peugeot (+14.7%) all impress in the remainder of the Top 10. Below, MG (+560.9%), Citroen (+115.6%), Fiat (+100.7%), BYD (+54%) and Hyundai (+52.4%) stand out. Tesla sinks -49%.
Models data will be added to this article when made available to us.
Previous month: Belgium August 2025: BMW back to #1, BYD (+90.6%), Hyundai (+83.1%) stand out
Full September 2025 Top 72 All brands ranking below.
Belgium September 2025 – brands:
| Pos | Brand | Sep-25 | % | /24 | Aug | 2025 | % | /24 | Pos | FY24 |
| 1 | Volkswagen | 3,211 | 10.2% | – 1.2% | 2 | 31,158 | 9.6% | – 6.9% | 2 | 2 |
| 2 | BMW | 2,607 | 8.3% | – 43.6% | 1 | 34,739 | 10.7% | – 12.1% | 1 | 1 |
| 3 | Mercedes | 2,519 | 8.0% | + 9.9% | 3 | 24,415 | 7.5% | – 4.2% | 3 | 4 |
| 4 | Renault | 1,990 | 6.3% | + 10.9% | 5 | 19,725 | 6.1% | + 13.3% | 6 | 8 |
| 5 | Audi | 1,805 | 5.7% | – 2.6% | 4 | 22,511 | 7.0% | – 16.4% | 4 | 3 |
| 6 | Skoda | 1,786 | 5.7% | + 15.7% | 7 | 13,170 | 4.1% | – 5.5% | 9 | 11 |
| 7 | Peugeot | 1,707 | 5.4% | + 14.7% | 8 | 18,742 | 5.8% | + 16.9% | 7 | 9 |
| 8 | Dacia | 1,465 | 4.6% | + 19.8% | 6 | 20,616 | 6.4% | + 13.3% | 5 | 5 |
| 9 | Volvo | 1,423 | 4.5% | – 9.5% | 12 | 12,476 | 3.9% | – 38.9% | 11 | 6 |
| 10 | Toyota | 1,316 | 4.2% | – 14.0% | 9 | 15,364 | 4.7% | – 20.7% | 8 | 7 |
| 11 | Hyundai | 1,189 | 3.8% | + 52.4% | 13 | 10,011 | 3.1% | – 1.8% | 13 | 13 |
| 12 | Ford | 1,091 | 3.5% | + 23.0% | 11 | 10,259 | 3.2% | + 9.7% | 12 | 15 |
| 13 | Kia | 1,064 | 3.4% | – 4.3% | 10 | 12,512 | 3.9% | – 12.9% | 10 | 12 |
| 14 | Tesla | 1,027 | 3.3% | – 49.0% | 17 | 7,425 | 2.3% | – 55.3% | 16 | 10 |
| 15 | Opel | 944 | 3.0% | + 18.3% | 14 | 7,862 | 2.4% | + 3.1% | 15 | 16 |
| 16 | Citroen | 869 | 2.8% | + 115.6% | 15 | 9,836 | 3.0% | – 3.4% | 14 | 14 |
| 17 | Mini | 759 | 2.4% | – 30.1% | 16 | 5,856 | 1.8% | + 24.2% | 18 | 19 |
| 18 | Nissan | 588 | 1.9% | + 32.4% | 20 | 6,377 | 2.0% | – 9.8% | 17 | 17 |
| 19 | MG | 575 | 1.8% | + 560.9% | 25 | 3,217 | 1.0% | – 16.5% | 20 | 24 |
| 20 | BYD | 442 | 1.4% | + 54.0% | 18 | 3,092 | 1.0% | + 72.0% | 22 | 27 |
| 21 | Suzuki | 340 | 1.1% | + 34.9% | 21 | 3,205 | 1.0% | – 25.8% | 21 | 21 |
| 22 | Fiat | 271 | 0.9% | + 100.7% | 22 | 2,712 | 0.8% | – 11.1% | 26 | 25 |
| 23 | Porsche | 249 | 0.8% | – 21.2% | 24 | 2,911 | 0.9% | – 12.2% | 23 | 23 |
| 24 | Polestar | 245 | 0.8% | – 14.9% | 23 | 2,229 | 0.7% | + 28.3% | 28 | 28 |
| 25 | Land Rover | 236 | 0.7% | – 8.5% | 19 | 3,583 | 1.1% | – 26.2% | 19 | 20 |
| 26 | Cupra | 201 | 0.6% | – 6.9% | 27 | 2,870 | 0.9% | + 12.4% | 24 | 26 |
| 27 | Mazda | 193 | 0.6% | + 13.5% | 26 | 2,462 | 0.8% | – 55.7% | 27 | 18 |
| 28 | Seat | 171 | 0.5% | – 8.1% | 28 | 2,747 | 0.8% | – 37.6% | 25 | 22 |
| 29 | Jeep | 158 | 0.5% | – 11.2% | 31 | 1,791 | 0.6% | + 0.6% | 29 | 29 |
| 30 | Honda | 131 | 0.4% | + 133.9% | 29 | 1,382 | 0.4% | – 10.6% | 30 | 30 |
| 31 | Lexus | 113 | 0.4% | – 34.3% | 30 | 1,170 | 0.4% | + 3.3% | 32 | 31 |
| 32 | Alfa Romeo | 99 | 0.3% | + 330.4% | 32 | 1,193 | 0.4% | + 65.2% | 31 | 34 |
| 33 | Leapmotor | 93 | 0.3% | new | 38 | 571 | 0.2% | new | 36 | 49 |
| 34 | Xpeng | 83 | 0.3% | + 207.4% | 33 | 903 | 0.3% | + 803.0% | 33 | 40 |
| 35 | KG Mobility | 78 | 0.2% | + 20.0% | 35 | 688 | 0.2% | – 25.1% | 35 | 32 |
| 36 | Jaecoo | 75 | 0.2% | new | 34 | 404 | 0.1% | new | 37 | – |
| 37 | Omoda | 72 | 0.2% | new | 37 | 298 | 0.1% | new | 40 | 66 |
| 38 | DS | 57 | 0.2% | – 1.7% | 36 | 702 | 0.2% | – 21.6% | 34 | 33 |
| 39 | Smart | 37 | 0.1% | – 32.7% | 41 | 355 | 0.1% | – 42.5% | 38 | 35 |
| 40 | Alpine | 28 | 0.1% | + 366.7% | 39 | 344 | 0.1% | + 151.1% | 39 | 43 |
| 41 | NIO | 25 | 0.1% | + 733.3% | – | 26 | 0.0% | + 100.0% | 60 | 63 |
| 42 | BAIC | 22 | 0.1% | + 57.1% | 42 | 111 | 0.0% | + 24.7% | 46 | 47 |
| 43 | Lancia | 18 | 0.1% | + 350.0% | 40 | 161 | 0.0% | + 747.4% | 42 | 51 |
| 44 | Lynk & Co | 16 | 0.1% | + 1500.0% | 46 | 187 | 0.1% | – 41.0% | 41 | 38 |
| 45 | Ferrari | 15 | 0.0% | + 66.7% | 43 | 146 | 0.0% | + 15.9% | 43 | 42 |
| 46 | Subaru | 14 | 0.0% | + 55.6% | 54 | 122 | 0.0% | – 48.1% | 44 | 39 |
| 47 | Forthing | 12 | 0.0% | + 33.3% | 50 | 91 | 0.0% | + 21.3% | 50 | 46 |
| 48 | Lotus | 10 | 0.0% | – 73.0% | 48 | 120 | 0.0% | – 57.1% | 45 | 37 |
| 49 | Livan | 10 | 0.0% | new | 59 | 57 | 0.0% | new | 55 | 62 |
| 50 | Tripod | 9 | 0.0% | + 125.0% | 49 | 97 | 0.0% | – 5.8% | 47 | 45 |
| 51 | Bentley | 7 | 0.0% | n/a | 53 | 90 | 0.0% | + 66.7% | 51 | 53 |
| 52 | Lamborghini | 6 | 0.0% | + 0.0% | 45 | 76 | 0.0% | – 8.4% | 52 | 48 |
| 53 | DR | 6 | 0.0% | new | 58 | 28 | 0.0% | new | 58 | – |
| 54 | B-Style & Flex-I-Trans | 5 | 0.0% | + 400.0% | – | 16 | 0.0% | + 220.0% | 64 | 72 |
| 55 | Maserati | 4 | 0.0% | – 50.0% | 44 | 92 | 0.0% | – 17.1% | 49 | 44 |
| 56 | DFSK | 4 | 0.0% | + 100.0% | 51 | 54 | 0.0% | + 1.9% | 56 | 52 |
| 57 | Rolls-Royce | 4 | 0.0% | + 300.0% | 65 | 23 | 0.0% | + 15.0% | 61 | 58 |
| 58 | Aston Martin | 3 | 0.0% | – 66.7% | 52 | 69 | 0.0% | – 1.4% | 53 | 50 |
| 59 | Allied Vehicles | 3 | 0.0% | + 200.0% | 47 | 53 | 0.0% | + 15.2% | 57 | 54 |
| 60 | Mitsubishi | 3 | 0.0% | n/a | – | 12 | 0.0% | – 61.3% | 67 | 56 |
| 61 | Zeekr | 3 | 0.0% | new | – | 6 | 0.0% | new | 74 | – |
| 62 | Maxus | 2 | 0.0% | – 75.0% | 60 | 94 | 0.0% | + 2.2% | 48 | 41 |
| 63 | Caterham | 2 | 0.0% | + 100.0% | 57 | 21 | 0.0% | + 425.0% | 62 | 71 |
| 64 | Jaguar | 1 | 0.0% | – 91.7% | – | 59 | 0.0% | – 86.1% | 54 | 36 |
| 65 | Dongfeng | 1 | 0.0% | new | 62 | 26 | 0.0% | new | 59 | – |
| 66 | Hongqi | 1 | 0.0% | new | – | 9 | 0.0% | new | 70 | – |
| 67 | Morgan | 1 | 0.0% | – 50.0% | – | 8 | 0.0% | – 11.1% | 71 | 64 |
| 68 | Sportequipe | 1 | 0.0% | new | 61 | 6 | 0.0% | new | 72 | – |
| 69 | API | 1 | 0.0% | n/a | – | 6 | 0.0% | + 100.0% | 73 | 73 |
| 70 | Tiger | 1 | 0.0% | new | 67 | 2 | 0.0% | new | 81 | – |
| 71 | EVO | 1 | 0.0% | new | – | 1 | 0.0% | new | 86 | – |
| 72 | Chevrolet | 1 | 0.0% | n/a | – | 1 | 0.0% | – 50.0% | 87 | 75 |
Source: FEBIAC
