Australia September 2025: BEVs at record 11.3% share, BYD Sealion 7 and GWM Haval Jolion score first Top 10 finish
The BYD Sealion 7 is up to #8 in September.
Excellent month for new light vehicle sales in Australia, up 7% year-on-year to 106,891 units. This is the 2nd highest ever September result below the 110,702 of September 2023. As a result the year-to-date tally switches into positive territory for the first time this year, up 0.3% to 938,959 units which is an all-time high after 9 months. Looking at sales by state and territory (excluding Tesla and Polestar sales), all states bar Australian Capital Territory (-3.5% to 1,340) are in positive this month. The best performers are Western Australia (+8.9% to 11,489), Victoria (+8.3% to 26,603) and New South Wales (+4.5% to 31,293) followed by Northern Territory (+3.5% to 942), South Australia (+3.3% to 6,634) and Queensland (+2.1% to 21,929). Tasmania (+0.5% to 1,762) is stable.
Including Tesla and Polestar sales, SUV registrations soar 13.2% to 65,598 and 61.4% share vs. 58% last year and 57.9% in 2023, light commercials grow 10.2% to 23,762 and 22.2% share vs. 21.6% in 2024 and 21.5% two years ago and passenger cars fall -13.3% to 13,713 and just 12.8% share vs. 15.9% last year and 16.8% in 2023. Heavy commercials are down -14.4% to 3,872. Private sales trail the market at +3% to 49,481 whereas business fleets ascend 11.5% to 39,257. Rental sales are up 8.5% to 6,692 and government fleets drop -13% to 2,690. Excluding heavy commercials, petrol sales drop -6.1% to 40,775, diesel is actually up 4.7% to 30,866, HEVs grow 9.1% to 14,811, BEVs surge 88% to 12,076 and a record 11.3% share and PHEVs soar 81.8% to 4,491. As for sales by country of origin, Japan is down -6.4% to 26,590, Thailand off -7.4% to 20,996, China up 66.9% to 20,958 and 19.6% share, South Korea down -6.5% and Germany down -7.1% to 4,518.
The GWM Haval Jolion also breaks into the Australian Top 10 for the first time.
In the brands ranking, Toyota edges up 1.1% to 17.1% share, well below its YTD level of 19.4%. Ford (-0.04%) is stable which is in fact disappointing given the market dynamics, but it reclaims the 2nd spot YTD off Mazda (-14.2%) in great difficulty this month at #4. Kia (-4.2%) is also down at #3 despite the new Tasman, with Hyundai (+15.4%) beating the market to round out the Top 5. BYD (+178.4%) sports by far the most spectacular YoY rise among the 10 best-selling carmakers, selling over 5,000 unit for a 4.8% share and 6th place. Fellow Chinese GWM (+30.1%) is also in great shape, reaching a best-ever #7 for the 5th time after last February, April, June and July. The carmaker breaks its share record at 4.6% and delivers its 2nd highest monthly volume at 4,945. Mitsubishi (-22.7%) struggles at #8 but Tesla (+76%) shoots up to #9, its best performance in over a year (since June 2024). MG (+4.4%) is shy and closes out the Top 10. Meanwhile Chery (+172.2%) continues to gear up and breaks its volume record for the 8th month in a row (!) at 3,451 but slips outside the Top 10 at #12.
Model-wise, the Toyota Hilux (+17%) shows tremendous strength despite its age and snaps the pole position for the 4th time in the past 6 months. This is not enough however to dislodge the Ford Ranger (+8.5%) from the YTD top spot. The Tesla Model Y surges 162.1% year-on-year to third place with 3.7% share and lifts to #7 YTD vs. #11 over the Full Year 2024. This is the model’s best result since March 2024. The Ford Everest (-11.9%) suffers but ranks #4 vs. #6 so far this year. Below a freefalling Toyota RAV4 (-50.7% – it was #1 a year ago), the new Chery Tiggo 4 Pro breaks its ranking record at #6. As for the BYD Sealion 7, another recent launch, it is up 10 spots on last month to crack the Top 10 for the first time at #8. In a great month for Chinese models, the GWM Haval Jolion (+67.2%) also sports its maiden Top 10 incursion at #10.
Complete models data will be uploaded to this article when made available to us.
Previous month: Australia August 2025: Four Chinese brands in the Top 10 for the first time
One year ago: Australia September 2024: Toyota RAV4 best-seller, Ford Everest breaks records
Full September 2025 Top 54 All brands and Top 20 models below.
Australia September 2025 – brands:
| Pos | Brand | Sep-25 | % | /24 | Aug | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 18,318 | 17.1% | + 1.1% | 1 | 181,809 | 19.4% | – 1.0% | 1 | 1 |
| 2 | Ford | 8,300 | 7.8% | – 0.0% | 2 | 70,881 | 7.5% | – 4.9% | 2 | 2 |
| 3 | Kia | 7,330 | 6.9% | – 4.2% | 3 | 62,884 | 6.7% | + 0.7% | 4 | 4 |
| 4 | Mazda | 7,034 | 6.6% | – 14.2% | 4 | 70,242 | 7.5% | – 4.4% | 3 | 3 |
| 5 | Hyundai | 6,501 | 6.1% | + 15.4% | 5 | 58,458 | 6.2% | + 8.4% | 5 | 6 |
| 6 | BYD | 5,084 | 4.8% | + 178.4% | 6 | 37,923 | 4.0% | + 149.8% | 8 | 17 |
| 7 | GWM | 4,945 | 4.6% | + 30.1% | 8 | 39,343 | 4.2% | + 23.7% | 7 | 10 |
| 8 | Mitsubishi | 4,737 | 4.4% | – 22.7% | 7 | 47,650 | 5.1% | – 16.4% | 6 | 5 |
| 9 | Tesla | 4,663 | 4.4% | + 76.0% | 13 | 22,653 | 2.4% | – 26.3% | 14 | 12 |
| 10 | MG | 4,011 | 3.8% | + 4.4% | 9 | 32,542 | 3.5% | – 9.8% | 9 | 7 |
| 11 | Subaru | 3,503 | 3.3% | + 10.5% | 12 | 29,879 | 3.2% | – 5.2% | 11 | 11 |
| 12 | Chery | 3,451 | 3.2% | + 172.2% | 10 | 24,028 | 2.6% | + 220.0% | 13 | 22 |
| 13 | Nissan | 2,896 | 2.7% | – 5.6% | 15 | 28,793 | 3.1% | – 16.9% | 12 | 9 |
| 14 | Isuzu Ute | 2,731 | 2.6% | – 30.5% | 11 | 31,823 | 3.4% | – 15.3% | 10 | 8 |
| 15 | Volkswagen | 2,535 | 2.4% | – 17.5% | 14 | 22,337 | 2.4% | – 18.1% | 15 | 13 |
| 16 | BMW | 2,413 | 2.3% | + 3.1% | 17 | 20,301 | 2.2% | + 3.3% | 17 | 14 |
| 17 | Mercedes | 2,316 | 2.2% | + 13.8% | 16 | 20,802 | 2.2% | + 12.7% | 16 | 15 |
| 18 | Suzuki | 1,727 | 1.6% | + 0.2% | 22 | 12,215 | 1.3% | – 23.3% | 18 | 16 |
| 19 | Audi | 1,441 | 1.3% | + 55.3% | 18 | 11,001 | 1.2% | – 1.4% | 20 | 19 |
| 20 | Honda | 1,196 | 1.1% | + 32.4% | 20 | 11,607 | 1.2% | + 0.0% | 19 | 20 |
| 21 | LDV | 1,084 | 1.0% | – 1.8% | 19 | 10,784 | 1.1% | – 13.7% | 22 | 18 |
| 22 | Lexus | 1,014 | 0.9% | – 7.7% | 21 | 10,867 | 1.2% | + 11.3% | 21 | 21 |
| 23 | Land Rover | 835 | 0.8% | + 34.0% | 23 | 6,605 | 0.7% | + 8.0% | 23 | 24 |
| 24 | Volvo | 747 | 0.7% | + 18.9% | 24 | 5,510 | 0.6% | – 21.0% | 24 | 23 |
| 25 | Mini | 525 | 0.5% | + 5.6% | 26 | 4,284 | 0.5% | + 61.2% | 25 | 30 |
| 26 | Omoda Jaecoo | 520 | 0.5% | new | 25 | 2,144 | 0.2% | new | 33 | – |
| 27 | Skoda | 512 | 0.5% | + 66.8% | 27 | 3,414 | 0.4% | – 15.6% | 28 | 28 |
| 28 | Geely | 461 | 0.4% | new | 29 | 3,197 | 0.3% | new | 30 | – |
| 29 | Porsche | 398 | 0.4% | – 46.9% | 28 | 4,224 | 0.4% | – 18.8% | 26 | 25 |
| 30 | Chevrolet | 361 | 0.3% | – 4.2% | 30 | 2,962 | 0.3% | – 4.4% | 31 | 29 |
| 31 | Renault | 302 | 0.3% | – 27.1% | 31 | 3,502 | 0.4% | – 16.6% | 27 | 26 |
| 32 | KGM Ssangyong | 300 | 0.3% | – 32.0% | 32 | 3,222 | 0.3% | – 25.3% | 29 | 27 |
| 33 | Ram | 280 | 0.3% | + 1.4% | 33 | 2,523 | 0.3% | – 13.3% | 32 | 31 |
| 34 | Polestar | 236 | 0.2% | + 11.3% | 34 | 1,867 | 0.2% | + 40.4% | 35 | 36 |
| 35 | Cupra | 150 | 0.1% | – 27.5% | 35 | 2,092 | 0.2% | + 29.8% | 34 | 33 |
| 36 | Genesis | 145 | 0.1% | + 10.7% | 39 | 1,178 | 0.1% | + 8.9% | 39 | 37 |
| 37 | Peugeot | 120 | 0.1% | + 11.1% | 40 | 1,081 | 0.1% | – 32.6% | 40 | 35 |
| 38 | Zeekr | 120 | 0.1% | new | 41 | 730 | 0.1% | new | 41 | – |
| 39 | JAC | 110 | 0.1% | new | 38 | 1,256 | 0.1% | new | 38 | – |
| 40 | Jeep | 109 | 0.1% | – 50.7% | 36 | 1,502 | 0.2% | – 20.2% | 36 | 32 |
| 41 | Deepal | 95 | 0.1% | new | 49 | 250 | 0.0% | new | 45 | – |
| 42 | Leapmotor | 71 | 0.1% | new | 44 | 452 | 0.0% | new | 43 | 48 |
| 43 | GMC | 52 | 0.0% | new | 42 | 214 | 0.0% | new | 47 | – |
| 44 | Alfa Romeo | 52 | 0.0% | + 52.9% | 45 | 393 | 0.0% | – 18.5% | 44 | 39 |
| 45 | Jaguar | 42 | 0.0% | – 48.1% | 43 | 466 | 0.0% | – 24.8% | 42 | 38 |
| 46 | Fiat | 38 | 0.0% | – 90.6% | 37 | 1,282 | 0.1% | – 20.7% | 37 | 34 |
| 47 | Lamborghini | 25 | 0.0% | – 16.7% | 50 | 211 | 0.0% | – 1.4% | 48 | 41 |
| 48 | Maserati | 24 | 0.0% | + 0.0% | 47 | 216 | 0.0% | – 28.2% | 46 | 40 |
| 49 | Aston Martin | 22 | 0.0% | + 0.0% | 52 | 141 | 0.0% | + 18.5% | 50 | 45 |
| 50 | Ferrari (est) | 21 | 0.0% | – 12.5% | 48 | 162 | 0.0% | – 11.0% | 49 | 42 |
| 51 | Bentley | 15 | 0.0% | + 87.5% | 51 | 95 | 0.0% | – 31.7% | 51 | 43 |
| 52 | Rolls-Royce | 5 | 0.0% | n/a | 55 | 50 | 0.0% | + 31.6% | 55 | 49 |
| 53 | Lotus | 4 | 0.0% | – 20.0% | 53 | 53 | 0.0% | – 60.4% | 53 | 44 |
| 54 | McLaren | 4 | 0.0% | – 50.0% | 54 | 51 | 0.0% | – 19.0% | 54 | 47 |
Australia September 2025 – models:
| Pos | Model | Sep-25 | % | /24 | Aug | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota Hilux | 5,047 | 4.7% | + 17.0% | 2 | 40,813 | 4.3% | – 3.0% | 2 | 3 |
| 2 | Ford Ranger | 4,867 | 4.6% | + 8.5% | 1 | 42,050 | 4.5% | – 13.1% | 1 | 1 |
| 3 | Tesla Model Y | 3,927 | 3.7% | + 162.1% | 5 | 17,237 | 1.8% | + 3.2% | 7 | 11 |
| 4 | Ford Everest | 2,558 | 2.4% | – 11.9% | 7 | 19,480 | 2.1% | + 4.7% | 6 | 6 |
| 5 | Toyota RAV4 | 2,554 | 2.4% | – 50.7% | 3 | 35,118 | 3.7% | – 18.8% | 3 | 2 |
| 6 | Chery Tiggo 4 Pro | 2,048 | 1.9% | new | 11 | 13,889 | 1.5% | new | 18 | 117 |
| 7 | Isuzu D-Max | 1,989 | 1.9% | – 23.9% | 6 | 20,719 | 2.2% | – 11.3% | 5 | 4 |
| 8 | BYD Sealion 7 | 1,887 | 1.8% | new | 18 | 8,483 | 0.9% | new | 25 | – |
| 9 | Toyota Prado | 1,885 | 1.8% | n/a | 8 | 21,840 | 2.3% | + 519.9% | 4 | 37 |
| 10 | GWM Haval Jolion | 1,881 | 1.8% | + 67.2% | 15 | 14,159 | 1.5% | + 37.4% | 14 | 24 |
| 11 | Hyundai Kona | 1,844 | 1.7% | + 46.3% | 9 | 16,971 | 1.8% | + 27.1% | 9 | 17 |
| 12 | Mitsubishi Outlander | 1,785 | 1.7% | – 28.8% | 12 | 16,828 | 1.8% | – 20.8% | 10 | 5 |
| 13 | Mitsubishi Triton | 1,733 | 1.6% | + 17.5% | 16 | 14,025 | 1.5% | + 4.9% | 16 | 14 |
| 14 | Mazda CX-5 | 1,725 | 1.6% | – 4.1% | 17 | 17,029 | 1.8% | – 3.7% | 8 | 8 |
| 15 | MG ZS | 1,596 | 1.5% | – 6.5% | 4 | 16,015 | 1.7% | – 5.3% | 11 | 9 |
| 16 | Hyundai Tucson | 1,588 | 1.5% | – 10.1% | 19 | 15,114 | 1.6% | + 5.0% | 12 | 12 |
| 17 | Subaru Forester | 1,414 | 1.3% | + 35.1% | 14 | 11,167 | 1.2% | + 8.2% | 21 | 25 |
| 18 | Nissan X-Trail | 1,403 | 1.3% | + 41.0% | 25 | 12,218 | 1.3% | – 5.1% | 19 | 16 |
| 19 | Kia Sportage | 1,336 | 1.2% | – 35.0% | 13 | 15,011 | 1.6% | – 6.7% | 13 | 10 |
| 20 | BYD Shark 6 | 1,193 | 1.1% | new | 22 | 14,111 | 1.5% | new | 15 | – |
| 21 | Mazda CX-3 | 1,188 | 1.1% | – 40.1% | 20 | 11,971 | 1.3% | – 13.3% | 20 | 13 |
Source: VFACTS
