Uruguay August 2025: Fiat claws back on top, BYD breaks share record again
Fiat is the most popular carmaker in Uruguay in August for just 5 sales.
The Uruguayan new light vehicle market advances 2.9% year-on-year in August to 5,685 units, leading to a year-to-date volume up 9.1% to 42,466. After BYD spectacularly stormed into the overall brands pole position in July, this month Fiat (+6.5%) claws back on top, but for just 5 sales. BYD (+102.4%) is down to #2 but breaks its share record again at 13.1%. Chevrolet (-20.1%) is battered in third place as are Volkswagen (-12.7%) and Renault (-10.2%). In fact Dongfeng (+1750%!) and Suzuki (+5.3%) are the only two additional gainers in the Top 10, just as Hyundai (-33.4%), Citroen (-23.7%) and Peugeot (-3.9%) all slump. 29 of the 60 brands in activity in August are Chinese, holding a 30.5% share with sales up 81.6% year-on-year and vs. a 17.3% share in August 2024.
Previous month: Uruguay July 2025: BYD storms into pole position
One year ago: Uruguay August 2024: Volkswagen at highest in 3.5 years
Full August 2025 Top 60 All brands ranking below.
Uruguay August 2025 – brands:
| Pos | Brand | Aug-25 | % | /24 | Jul | 2025 | % | /24 | Pos | FY24 |
| 1 | Fiat | 750 | 13.2% | + 6.5% | 2 | 6,326 | 14.9% | + 25.2% | 1 | 2 |
| 2 | BYD | 745 | 13.1% | + 102.4% | 1 | 4,269 | 10.1% | + 98.7% | 2 | 6 |
| 3 | Chevrolet | 634 | 11.2% | – 20.1% | 5 | 4,178 | 9.9% | – 34.5% | 3 | 1 |
| 4 | Volkswagen | 523 | 9.2% | – 12.7% | 4 | 3,658 | 8.6% | + 20.3% | 5 | 3 |
| 5 | Renault | 440 | 7.7% | – 10.2% | 6 | 3,840 | 9.1% | + 27.6% | 4 | 4 |
| 6 | Suzuki | 339 | 6.0% | + 5.3% | 3 | 2,605 | 6.1% | + 2.7% | 7 | 7 |
| 7 | Hyundai | 261 | 4.6% | – 33.4% | 7 | 2,858 | 6.7% | – 6.7% | 6 | 5 |
| 8 | Citroen | 200 | 3.5% | – 23.7% | 9 | 1,556 | 3.7% | – 22.4% | 8 | 8 |
| 9 | Peugeot | 172 | 3.0% | – 3.9% | 10 | 1,242 | 2.9% | – 34.4% | 9 | 9 |
| 10 | Dongfeng | 148 | 2.6% | + 1750.0% | 11 | 799 | 1.9% | + 1466.7% | 13 | 30 |
| 11 | Chery | 125 | 2.2% | + 20.2% | 8 | 1,239 | 2.9% | + 92.4% | 10 | 12 |
| 12 | Jetour | 122 | 2.1% | + 110.3% | 15 | 576 | 1.4% | + 21.3% | 14 | 13 |
| 13 | Mitsubishi | 109 | 1.9% | + 98.2% | 36 | 222 | 0.5% | + 74.8% | 28 | 32 |
| 14 | Toyota | 106 | 1.9% | – 45.6% | 12 | 1,038 | 2.5% | – 30.4% | 12 | 11 |
| 15 | Nissan | 104 | 1.8% | – 45.3% | 13 | 1,184 | 2.8% | – 31.5% | 11 | 10 |
| 16 | Geely | 93 | 1.6% | + 55.0% | 14 | 517 | 1.2% | + 49.0% | 15 | 16 |
| 17 | Victory | 78 | 1.4% | + 25.8% | 16 | 499 | 1.2% | + 12.1% | 16 | 15 |
| 18 | JMC | 67 | 1.2% | + 3250.0% | 20 | 316 | 0.7% | + 953.3% | 22 | 37 |
| 19 | Foton | 53 | 0.9% | + 211.8% | 23 | 324 | 0.8% | + 690.2% | 21 | 33 |
| 20 | Omoda | 48 | 0.8% | – 25.0% | 17 | 435 | 1.0% | + 299.1% | 18 | 24 |
| 21 | Honda | 46 | 0.8% | – 4.2% | 24 | 438 | 1.0% | + 2.3% | 17 | 14 |
| 22 | DFSK | 41 | 0.7% | – 10.9% | 26 | 308 | 0.7% | – 17.0% | 24 | 17 |
| 23 | BMW | 41 | 0.7% | + 0.0% | 27 | 310 | 0.7% | – 13.2% | 23 | 19 |
| 24 | Ford | 40 | 0.7% | – 14.9% | 19 | 336 | 0.8% | – 9.7% | 20 | 18 |
| 25 | Jeep | 38 | 0.7% | – 7.3% | 22 | 297 | 0.7% | – 5.4% | 25 | 20 |
| 26 | JAC | 34 | 0.6% | – 32.0% | 21 | 379 | 0.9% | + 36.8% | 19 | 21 |
| 27 | Mercedes | 27 | 0.5% | – 25.0% | 33 | 196 | 0.5% | – 24.6% | 29 | 22 |
| 28 | Ram | 24 | 0.4% | + 71.4% | 32 | 173 | 0.4% | + 50.4% | 30 | 31 |
| 29 | Volvo | 23 | 0.4% | – 55.8% | 18 | 154 | 0.4% | – 36.9% | 33 | 26 |
| 30 | Lynk & Co | 23 | 0.4% | + 360.0% | 41 | 70 | 0.2% | + 1300.0% | 41 | 48 |
| 31 | GWM | 20 | 0.4% | + 300.0% | 35 | 260 | 0.6% | + 62.5% | 26 | 27 |
| 32 | Audi | 20 | 0.4% | + 5.3% | 37 | 149 | 0.4% | + 2.8% | 34 | 29 |
| 33 | BAW | 20 | 0.4% | n/a | 28 | 156 | 0.4% | + 817.6% | 32 | 39 |
| 34 | Deepal | 19 | 0.3% | new | 46 | 52 | 0.1% | new | 44 | – |
| 35 | Karry | 18 | 0.3% | – 45.5% | 29 | 224 | 0.5% | – 0.9% | 27 | 25 |
| 36 | Changan | 16 | 0.3% | – 59.0% | 25 | 169 | 0.4% | – 41.3% | 31 | 23 |
| 37 | MG | 12 | 0.2% | + 1100.0% | 30 | 102 | 0.2% | + 155.0% | 37 | 38 |
| 38 | GAC | 12 | 0.2% | new | 31 | 92 | 0.2% | new | 38 | 51 |
| 39 | Kia | 10 | 0.2% | – 44.4% | 38 | 117 | 0.3% | – 22.0% | 35 | 28 |
| 40 | Subaru | 10 | 0.2% | – 23.1% | – | 49 | 0.1% | – 50.0% | 45 | 35 |
| 41 | Mazda | 9 | 0.2% | – 60.9% | 44 | 84 | 0.2% | – 12.5% | 39 | 34 |
| 42 | Bestune | 9 | 0.2% | + 200.0% | 34 | 111 | 0.3% | + 404.5% | 36 | 45 |
| 43 | Maxus | 8 | 0.1% | – 20.0% | 39 | 57 | 0.1% | + 0.0% | 42 | 36 |
| 44 | Geely Riddara | 7 | 0.1% | – 12.5% | 45 | 70 | 0.2% | + 133.3% | 40 | 41 |
| 45 | LMI | 5 | 0.1% | – 16.7% | 54 | 17 | 0.0% | – 10.5% | 56 | 46 |
| 46 | Dongfeng Forthing | 5 | 0.1% | new | – | 17 | 0.0% | new | 57 | – |
| 47 | Leapmotor | 4 | 0.1% | + 300.0% | 48 | 27 | 0.1% | + 28.6% | 50 | 44 |
| 48 | Jaecoo | 4 | 0.1% | n/a | 40 | 45 | 0.1% | + 4400.0% | 46 | 55 |
| 49 | Mini | 3 | 0.1% | + 200.0% | 49 | 53 | 0.1% | + 23.3% | 43 | 40 |
| 50 | Seat | 3 | 0.1% | + 50.0% | – | 17 | 0.0% | – 46.9% | 55 | 42 |
| 51 | Porsche | 3 | 0.1% | n/a | – | 3 | 0.0% | n/a | 66 | – |
| 52 | Xpeng | 3 | 0.1% | new | 52 | 17 | 0.0% | new | 54 | – |
| 53 | Zeekr | 2 | 0.0% | new | 42 | 29 | 0.1% | new | 49 | 50 |
| 54 | Land Rover | 2 | 0.0% | + 0.0% | 43 | 20 | 0.0% | + 81.8% | 52 | 52 |
| 55 | Voltbike | 2 | 0.0% | new | – | 16 | 0.0% | new | 58 | – |
| 56 | Tesla | 1 | 0.0% | – 66.7% | 51 | 12 | 0.0% | – 57.1% | 59 | 43 |
| 57 | Farizon | 1 | 0.0% | + 0.0% | 55 | 19 | 0.0% | + 280.0% | 53 | 53 |
| 58 | Iveco | 1 | 0.0% | – 50.0% | 56 | 9 | 0.0% | + 80.0% | 60 | 56 |
| 59 | Jinpeng | 1 | 0.0% | n/a | – | 21 | 0.0% | + 425.0% | 51 | 59 |
| 60 | Smart | 1 | 0.0% | new | 53 | 8 | 0.0% | new | 61 | – |
Source: Autodata
