New Zealand August 2025: Rentals push Toyota RAV4 to first place YTD
The Toyota RAV4 is the best-selling vehicle in New Zealand in August.
11,739 new vehicles found a buyer in New Zealand in August, a splendid 17.7% year-on-year lift. This way, the YTD volume is up 5.8% to 86,814. Passenger Cars (Cars and SUVs) grow 19.8% to 8,090, light commercials are up 18.3% to 3,043 but heavy commercials are down -6.6% to 606. Year-to-date, PCs are up 13.3% to 60,290, LCVs down -3.2% to 22,940 and HCVs off -30.4% to 3,584.
In the brands charts, both Toyota (+42.5%) and Ford (+38.8%) vastly outpace the market, reaching 25.2% and 14% share respectively vs. 22.7% and 11.2% YTD. Mitsubishi (+14%) and Kia (+5%) are more shy but ensure the Top 4 is unchanged on July and YTD. Mazda (+56.9%) climbs four spots on last month #5, distancing Hyundai (-0.8%) and Suzuki (-22.2%) in difficulty. GWM (+24.9%) lodges a third Top 10 finish in the past four months.
Over in the models ranking, the Toyota RAV4 (+92.1%) surges back up to first place thanks to rental sales which account for 37% of its August volume. It snaps the YTD lead in the process. The Ford Ranger (+18.4%) stays in 2nd place while the Toyota Hilux (+8.4%) is down two ranks to #3. The Ford Everest (+422.8%) shoots up 8 spots to #4. These are the nameplate’s best results since July 2023. The Mitsubishi ASX (+38.8%) and Outlander (+59.7%) follow, both in excellent shape.
Previous month: New Zealand July 2025: Suzuki Fronx lands at #5
One year ago: New Zealand August 2024: Volkswagen (+42.9%), Mitsubishi (+24.6%) highlight stable market
Full August 2025 Top 75 All brands and Top 20 models below.
New Zealand August 2025 – brands:
| Pos | Brand | Aug-25 | % | /24 | Jul | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 2,959 | 25.2% | + 42.5% | 1 | 19,742 | 22.7% | + 12.5% | 1 | 1 |
| 2 | Ford | 1,647 | 14.0% | + 38.8% | 2 | 9,704 | 11.2% | – 13.6% | 2 | 2 |
| 3 | Mitsubishi | 1,131 | 9.6% | + 14.0% | 3 | 8,305 | 9.6% | – 9.3% | 3 | 3 |
| 4 | Kia | 886 | 7.5% | + 5.0% | 4 | 6,011 | 6.9% | + 6.4% | 4 | 4 |
| 5 | Mazda | 513 | 4.4% | + 56.9% | 9 | 2,894 | 3.3% | + 18.4% | 7 | 8 |
| 6 | Hyundai | 361 | 3.1% | – 0.8% | 8 | 2,472 | 2.8% | – 11.3% | 10 | 7 |
| 7 | Suzuki | 351 | 3.0% | – 22.2% | 5 | 3,316 | 3.8% | – 11.6% | 6 | 5 |
| 8 | MG | 329 | 2.8% | + 10.4% | 10 | 2,752 | 3.2% | + 46.8% | 8 | 11 |
| 9 | Nissan | 298 | 2.5% | – 9.4% | 6 | 3,716 | 4.3% | + 20.8% | 5 | 6 |
| 10 | GWM | 296 | 2.5% | + 24.9% | 11 | 2,444 | 2.8% | + 16.2% | 11 | 12 |
| 11 | Mercedes | 276 | 2.4% | + 12.2% | 14 | 1,468 | 1.7% | – 3.9% | 15 | 14 |
| 12 | Honda | 245 | 2.1% | – 13.1% | 12 | 2,362 | 2.7% | + 18.2% | 12 | 10 |
| 13 | Isuzu | 187 | 1.6% | – 5.1% | 15 | 1,182 | 1.4% | – 38.1% | 17 | 13 |
| 14 | BMW | 175 | 1.5% | + 113.4% | 18 | 1,226 | 1.4% | + 26.8% | 16 | 16 |
| 15 | Subaru | 166 | 1.4% | + 24.8% | 13 | 1,607 | 1.9% | + 27.9% | 13 | 15 |
| 16 | Volkswagen | 135 | 1.2% | – 59.1% | 16 | 1,494 | 1.7% | – 32.6% | 14 | 9 |
| 17 | Audi | 130 | 1.1% | + 52.9% | 20 | 828 | 1.0% | + 10.0% | 21 | 20 |
| 18 | LDV | 122 | 1.0% | + 110.3% | 23 | 886 | 1.0% | + 70.4% | 20 | 26 |
| 19 | Lexus | 117 | 1.0% | + 36.0% | 19 | 1,020 | 1.2% | + 19.6% | 18 | 17 |
| 20 | BYD | 111 | 0.9% | + 2.8% | 7 | 2,711 | 3.1% | + 409.6% | 9 | 22 |
| 21 | Chery | 101 | 0.9% | new | 21 | 229 | 0.3% | new | 38 | 93 |
| 22 | Land Rover | 91 | 0.8% | + 16.7% | 24 | 785 | 0.9% | – 0.3% | 22 | 21 |
| 23 | Tesla | 77 | 0.7% | – 42.1% | 17 | 1,017 | 1.2% | + 18.4% | 19 | 18 |
| 24 | Iveco | 75 | 0.6% | + 134.4% | 39 | 231 | 0.3% | – 4.1% | 36 | 30 |
| 25 | Jaecoo | 69 | 0.6% | + 187.5% | 26 | 626 | 0.7% | + 734.7% | 25 | 42 |
| 26 | Skoda | 66 | 0.6% | – 51.8% | 22 | 668 | 0.8% | – 10.8% | 23 | 19 |
| 27 | Omoda | 66 | 0.6% | + 78.4% | 27 | 547 | 0.6% | + 112.0% | 26 | 33 |
| 28 | Mini | 53 | 0.5% | + 32.5% | 25 | 651 | 0.7% | + 24.2% | 24 | 23 |
| 29 | Fuso | 50 | 0.4% | – 40.5% | 28 | 364 | 0.4% | – 46.3% | 32 | 24 |
| 30 | Cupra | 50 | 0.4% | + 85.2% | 47 | 221 | 0.3% | + 7.8% | 39 | 36 |
| 31 | Volvo | 48 | 0.4% | + 45.5% | 31 | 330 | 0.4% | + 20.0% | 33 | 34 |
| 32 | Porsche | 43 | 0.4% | + 19.4% | 37 | 376 | 0.4% | + 4.4% | 29 | 32 |
| 33 | Mahindra | 39 | 0.3% | + 62.5% | 30 | 230 | 0.3% | – 26.0% | 37 | 35 |
| 34 | Hino | 38 | 0.3% | – 25.5% | 29 | 368 | 0.4% | – 5.6% | 31 | 28 |
| 35 | Leapmotor | 35 | 0.3% | new | 46 | 148 | 0.2% | new | 47 | 74 |
| 36 | Scania | 33 | 0.3% | – 50.7% | 35 | 260 | 0.3% | – 41.4% | 35 | 27 |
| 37 | Peugeot | 31 | 0.3% | – 41.5% | 38 | 409 | 0.5% | + 1.0% | 28 | 29 |
| 38 | Fiat | 28 | 0.2% | – 41.7% | 32 | 275 | 0.3% | – 34.8% | 34 | 25 |
| 39 | Renault | 28 | 0.2% | – 30.0% | 34 | 185 | 0.2% | – 1.1% | 41 | 43 |
| 40 | CRRC | 26 | 0.2% | + 1200.0% | 40 | 90 | 0.1% | + 69.8% | 49 | 49 |
| 41 | KGM/SSangyong | 17 | 0.1% | – 72.6% | 33 | 369 | 0.4% | + 17.5% | 30 | 31 |
| 42 | Chevrolet | 17 | 0.1% | + 54.5% | 36 | 160 | 0.2% | – 13.0% | 42 | 38 |
| 43 | JAC | 17 | 0.1% | n/a | 48 | 84 | 0.1% | + 1100.0% | 51 | 68 |
| 44 | Polestar | 16 | 0.1% | – 30.4% | 50 | 432 | 0.5% | + 446.8% | 27 | 44 |
| 45 | Jeep | 15 | 0.1% | – 37.5% | 44 | 197 | 0.2% | + 18.7% | 40 | 45 |
| 46 | Ram | 15 | 0.1% | – 31.8% | 43 | 155 | 0.2% | – 13.9% | 44 | 40 |
| 47 | DAF | 15 | 0.1% | – 16.7% | 52 | 92 | 0.1% | – 54.0% | 48 | 39 |
| 48 | Alfa Romeo | 15 | 0.1% | + 275.0% | 41 | 69 | 0.1% | + 21.1% | 53 | 51 |
| 49 | Jaguar | 14 | 0.1% | + 40.0% | 51 | 157 | 0.2% | + 13.8% | 43 | 46 |
| 50 | Kenworth | 14 | 0.1% | – 33.3% | 42 | 154 | 0.2% | – 20.6% | 45 | 41 |
| 51 | Volvo Trucks | 12 | 0.1% | – 76.0% | 45 | 152 | 0.2% | – 44.5% | 46 | 37 |
| 52 | Foton | 10 | 0.1% | – 16.7% | 49 | 84 | 0.1% | – 23.6% | 50 | 48 |
| 53 | UD Trucks | 10 | 0.1% | – 16.7% | 54 | 79 | 0.1% | – 44.8% | 52 | 47 |
| 54 | Geely | 8 | 0.1% | new | 55 | 64 | 0.1% | new | 54 | – |
| 55 | MAN | 7 | 0.1% | + 40.0% | 53 | 34 | 0.0% | – 20.9% | 56 | 53 |
| 56 | GMC | 5 | 0.0% | new | 58 | 20 | 0.0% | new | 62 | – |
| 57 | Lamborghini | 4 | 0.0% | + 0.0% | 57 | 35 | 0.0% | + 34.6% | 55 | 56 |
| 58 | Citroen | 4 | 0.0% | + 33.3% | 67 | 31 | 0.0% | – 27.9% | 59 | 55 |
| 59 | Maserati | 4 | 0.0% | + 100.0% | 59 | 29 | 0.0% | + 11.5% | 60 | 59 |
| 60 | Ferrari | 4 | 0.0% | + 100.0% | 60 | 28 | 0.0% | + 3.7% | 61 | 58 |
| 61 | Bentley | 4 | 0.0% | + 300.0% | 69 | 18 | 0.0% | – 18.2% | 64 | 62 |
| 62 | Lotus | 3 | 0.0% | + 0.0% | – | 7 | 0.0% | – 53.3% | 74 | 67 |
| 63 | Ineos | 2 | 0.0% | + 100.0% | 56 | 32 | 0.0% | – 25.6% | 58 | 54 |
| 64 | Zhongtong | 2 | 0.0% | + 100.0% | 61 | 18 | 0.0% | + 260.0% | 65 | 70 |
| 65 | International | 2 | 0.0% | n/a | 65 | 10 | 0.0% | – 44.4% | 71 | 64 |
| 66 | Mack | 2 | 0.0% | – 60.0% | 74 | 7 | 0.0% | – 70.8% | 75 | 63 |
| 67 | Farizon | 2 | 0.0% | n/a | – | 2 | 0.0% | + 100.0% | 82 | 90 |
| 68 | Aston Martin | 1 | 0.0% | n/a | 66 | 32 | 0.0% | + 18.5% | 57 | 60 |
| 69 | Opel | 1 | 0.0% | – 83.3% | – | 20 | 0.0% | – 62.3% | 63 | 50 |
| 70 | Can-Am | 1 | 0.0% | – 50.0% | 68 | 17 | 0.0% | + 0.0% | 66 | 61 |
| 71 | Yamaha | 1 | 0.0% | – 66.7% | 70 | 15 | 0.0% | + 0.0% | 68 | 65 |
| 72 | Freightliner | 1 | 0.0% | + 0.0% | – | 10 | 0.0% | + 66.7% | 70 | 75 |
| 73 | Deepway | 1 | 0.0% | new | – | 1 | 0.0% | new | 84 | – |
| 74 | Linxys | 1 | 0.0% | new | – | 1 | 0.0% | new | 88 | – |
| 75 | Sitrak | 1 | 0.0% | new | – | 1 | 0.0% | new | 91 | – |
New Zealand August 2025 – models:
| Pos | Model | Aug-25 | % | /24 | Jul | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota RAV4 | 1,039 | 8.9% | + 92.1% | 3 | 6,221 | 7.2% | + 21.1% | 1 | 2 |
| 2 | Ford Ranger | 978 | 8.3% | + 18.4% | 2 | 6,203 | 7.1% | – 20.5% | 2 | 1 |
| 3 | Toyota Hilux | 745 | 6.3% | + 8.4% | 1 | 5,708 | 6.6% | + 13.2% | 3 | 3 |
| 4 | Ford Everest | 413 | 3.5% | + 422.8% | 12 | 1,714 | 2.0% | + 33.9% | 9 | 10 |
| 5 | Mitsubishi ASX | 397 | 3.4% | + 38.8% | 10 | 2,844 | 3.3% | + 24.9% | 4 | 5 |
| 6 | Mitsubishi Outlander | 353 | 3.0% | + 59.7% | 6 | 2,254 | 2.6% | + 4.2% | 6 | 6 |
| 7 | Kia Seltos | 315 | 2.7% | + 2.3% | 7 | 2,470 | 2.8% | + 23.2% | 5 | 7 |
| 8 | Mitsubishi Triton | 262 | 2.2% | – 6.1% | 8 | 2,205 | 2.5% | – 32.7% | 7 | 4 |
| 9 | Toyota Hiace | 189 | 1.6% | + 83.5% | 11 | 1,293 | 1.5% | – 0.5% | 13 | 15 |
| 10 | Toyota Yaris Cross | 181 | 1.5% | – 4.7% | n/a | n/a | n/a | n/a | n/a | 13 |
| 11 | Toyota Corolla | 167 | 1.4% | + 85.6% | n/a | 846 | 1.0% | – 1.9% | 21 | 12 |
| 12 | MG ZS | 160 | 1.4% | + 34.5% | 15 | 1,322 | 1.5% | + 27.9% | 11 | 18 |
| 13 | Mercedes Sprinter | 160 | 1.4% | + 72.0% | n/a | 417 | 0.5% | n/a | n/a | n/a |
| 14 | GWM Haval H6 | 150 | 1.3% | n/a | 16 | 1,125 | 1.3% | n/a | 15 | n/a |
| 15 | Hyundai Tucson | 150 | 1.3% | n/a | 14 | 856 | 1.0% | n/a | 20 | n/a |
| 16 | Nissan Navara | 146 | 1.2% | + 2.8% | 4 | 1,974 | 2.3% | + 40.1% | 8 | 11 |
| 17 | Toyota Corolla Cross | 141 | 1.2% | + 271.1% | 20 | 956 | 1.1% | + 7.1% | 17 | 21 |
| 18 | Ford Transit | 137 | 1.2% | + 30.5% | n/a | 826 | 1.0% | – 21.0% | n/a | 19 |
| 19 | Suzuki Swift | 131 | 1.1% | – 49.0% | 18 | 1,304 | 1.5% | – 33.1% | 12 | 8 |
| 20 | Mazda3 | 131 | 1.1% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 21 | Mazda CX-5 | 130 | 1.1% | + 5.7% | 17 | 1,059 | 1.2% | + 4.6% | 16 | 16 |
| 22 | Toyota Prado | 128 | 1.1% | n/a | 13 | 1,140 | 1.3% | n/a | 14 | n/a |
| 23 | Kia Stonic | 123 | 1.0% | – 27.2% | n/a | 895 | 1.0% | – 25.7% | 19 | 17 |
| n/a | Kia Tasman | 108 | 0.9% | new | n/a | 187 | 0.2% | new | n/a | – |
| n/a | Nissan X-Trail | 94 | 0.8% | n/a | n/a | 952 | 1.1% | n/a | 18 | n/a |
| n/a | Isuzu D-Max | 93 | 0.8% | – 8.8% | n/a | 573 | 0.7% | – 42.2% | n/a | n/a |
| n/a | BYD Shark 6 | 49 | 0.4% | new | 9 | 1,424 | 1.6% | new | 10 | – |
Source: MIA
