Italy August 2025: Fiat Grande Panda gears up, Kia Sportage cracks Top 10

The Fiat Panda breaks into its home Top 15 in August.

67,272 new cars found a buyer in Italy in August, a -2.7% year-on-year drop. The year-to-date tally is now off -3.7% to 1,040,734. This is -21.5% or 285,000 units below the pre-pandemic volume of 2019. Once again private sales struggle, a sign of an unhealthily market, at -14.6% to 37,278 and 55.1% share vs. 62.7% in August 2024 (52.4% vs. 56.2% YTD). Self registrations soar 41% to 11,694 and 17.3% share vs. 11.9% a year ago (11.2% vs. 11.5% YTD), long term leases edge up 5.9% to 13,481 and 19.9% share vs. 18.3% last year (23.3% vs. 20.2% YTD), short term rentals surge 46.9% to 1,604 and 2.4% share vs. 1.6% in August 2024 (7.3% vs. 6.6% YTD) and company sales are down -5.5% to 3,651 and 5.4% share vs. 5.6% a year ago (5.8% vs. 5.5% YTD). 

Looking at power sources, petrol is down -13.9% to 16,840 and 24.9% share vs. 28.1% last year (25.7% vs. 29.9% YTD), diesel sinks -41.4% to 5,480 and 8.1% share vs. 13.4% (9.7% vs. 14.3% YTD), LPG falls -11.3% to 6,551 and 9.7% share vs. 10.6% (9.2% vs. 9.4% YTD), HEVs are up 8.7% to 30,716 and 45.4% share vs. 40.6% (44.6% vs. 39.1% YTD), that includes 9,383 full hybrids (+8.8%) and 21,333 mild hybrids (+8.7%). PHEVs soar 96.9% to 4,815 and 7.1% share vs. 3.5% in August 2024 (5.7% vs. 3.4% YTD) and BEVs advance 26.9% to 3,306 and 4.9% share vs. 3.7% last year (5.2% vs. 3.8% YTD).

First ever Top 10 finish for the Kia Sportage in Italy.

In the brands ranking, Fiat (+31.7%) catches up on a dismal year-ago result when it fell to #4 overall. At 9.3% share though, this is still below its YTD level of 9.6%. Toyota (-4.4%), Volkswagen (-7.7%) and Dacia (-9.7%) follow and all lose ground. BMW (-8.1%) also but repeats at a record 5th place. The rest of the Top 10 is in negative, with Renault (-29.1%), Ford (-20.9%) and Peugeot (-19.8%) hit the hardest and Audi (-10.7%) and Jeep (-8.1%) also in bad shape. Citroen (+75.4%), Cupra (+52.7%), Alfa Romeo (+24.6%), Hyundai (+19.4%) and MG (+12.8%) all shine below while BYD (+292.8%), Omoda+Jaecoo (+196.1%) and Mini (+114.1%) stand out further down.

Over in the models aisle, the Fiat Panda (+24%) holds 6.1% of the market vs. 7.1% so far this year. The Dacia Sandero (-15.2%) struggles but stays at #2 ahead of the Jeep Avenger (+11%) returning to the #3 spot it holds year-to-date. The Toyota Yaris Cross (-10.9%) is up one rank on last month to #4 while the Dacia Duster (-9.5%) is down two to #5. The MG ZS (+10%), VW T-Roc (+9.1%) and Toyota Yaris (+2.5%) all manage solid performances whereas the Ford Puma (-18.5%) is in difficulty. The Kia Sportage (+12.6%) breaks into the Italian Top 10 for the very first time at #10, its previous best being #13 in August 2023 and October 2024. Continuing to climb up the ranking is the Fiat Grande Panda up 14 spots on July to #14, the EV variant accounting for 15% of its August volume.

Previous month: Italy July 2025: BMW up to record #5, Fiat Grande Panda finally lands into Top 50

One year ago: Italy August 2024: Fiat falls to #4 below Toyota, Volkswagen and Dacia

Full August 2025 Top 52 All brands and Top 50 models below.