Germany August 2025: VW T-Roc repeats at #1, teases Golf YTD

The outgoing T-Roc benefits from promotions before the arrival of the new generation (pictured)

New car sales in Germany stand at 207,229 in August, up 5% year-on-year. This is still a weak result given August 2024 was off -27.8% on the year prior. The year-to-date volume is down -1.7% to 1,874,820. As a reminder we are -34% below the pre-pandemic August 2019 volume (313,748) and -25% below the 8 months 2019 result (2,495,536). BEV sales are up 45.7% to 39,367 and 19% share vs. 13.7% a year ago and up 39.2% YTD to 336,707 and 18% share vs. 12.7% over the first 8 months of 2024.

In the brands charts, Volkswagen (+6%) matches the market to 18.1% share vs. 20% year-to-date, distancing Mercedes (-1.5%) at 9.2%. BMW (+15.3%) and Audi (+13.2%) are both very solid just as Skoda (+0.1%) doesn’t move YoY and falls one spot on July to #5. Ford (+10.6%) is the only additional Top 10 member in positive, with Opel (-9.9%), Hyundai (-7.7%), Toyota (-6.6%) and Seat (-3.2%) all in difficulty. Cupra surges 73% to #11. Below, Xpeng is up 757.6%, BYD is up 411%, MG up 260.3%, KGM up 175.7%, Polestar up 79.8%, Alfa Romeo up 55.9% and Citroen up 36%. Tesla is down -39.2%

Model-wise, the VW T-Roc (+22.7%) is once again pushed by rebates on the outgoing generation, repeating at #1 with over 7,000 sales. That’s 51% better than the VW Golf (+8.8%) at #2. Notably the YTD gap between the Golf and T-Roc is now just 341 sales, the smallest it has ever been. If promotions continue until the end of the year, which is likely, the T-Roc could end 44 consecutive years of VW Golf domination in Germany. The VW Tiguan (-2.9%) completes the podium above the Opel Corsa (+11.6%) and BMW X1 (+31.4%) exchanging their positions vs. last month. The Seat Leon (+60.9%) is up 11 spots on July to #6 which the Audi A3 (+105.5%) is up 14 to #7. Notice also the the BMW 1 Series up 216.5% and the VW ID.3 up 170.4%.

Previous month: Germany July 2025: VW back up 25.5%, T-Roc best-seller in solid market (+11.1%)

One year ago: Germany August 2024: Market off -27.8%, BEVs down -68.8%, Opel Astra outsells VW Golf

Full August 2025 Top 63 All brands and Top 348 All models below.