Finland August 2025: Toyota RAV4 repeats at #1, sales off -19.5%
The Toyota RAV4 is the most popular vehicle in Finland in August.
After two consecutive months of year-on-year gains, the Finnish new car market is back to hell in August at -19.5% to just 5,147 sales. The year-to-date tally is now down -5.4% to 47,010. Toyota (-12.3%) falls but improves its share to 17.6% vs. 15.4% so far this year where it is down -24%. Skoda (+7.5%) is the only gainer in the Top 5 at 10.6% share (9.7% YTD), keeping Volkswagen (-7.5%) at bay. Kia (-12.1%) passes Volvo (-37.6%) to #4 both for the month and year-to-date. BMW (+43.7%) lodges the best performance in the Top 10 and holds onto the 6th place which is also its YTD position. Ford (-3.3%) and Audi (-8.7%) limit their fall but Hyundai (-49.2%) and Mercedes (-28.9%) both freefall. Tesla is off -57.7% for the month and -43.8% YTD. Mitsubishi (+58.7%), Dacia (+40.4%), BYD (+39.6%) and Polestar (+22%) shine below.
Model-wise, the Toyota RAV4 (+57.5%) brilliantly repeats at #1 and now ranks 4th year-to-date. This means Toyota monopolises the YTD Top 4 alongside the Yaris Cross (-35.9% to #2 this month), Yaris (stable) and Corolla (-41.7%). The VW ID.4 (+27.5%) is back up five spots on July to #3, its second podium finish of the year after April (#3 also). The Skoda Elroq confirms its early success at #5. Notice also the VW ID.7 up 47.9% to #11, the Skoda Enyaq up 26.7% to #10 and the BMW X1 up 86.4% to #15. The Tesla Model Y sinks -50.8% to #12 and ranks #13 year-to-date vs. #3 over the Full Year 2024.
Previous month: Finland July 2025: Toyota RAV4, Skoda Enyaq and Elroq on top
One year ago: Finland August 2024: Toyota Yaris Cross repeats at #1, Opel Astra #5
Full August 2025 Top 30 brands and Top 20 models below.
Note: These rankings feature the Top 30 brands and models year-to-date ordered by their August sales and may therefore not be 100% accurate.
Finland August 2025 – brands:
| Pos | Brand | Aug-25 | % | /24 | Jul | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 904 | 17.6% | – 12.3% | 1 | 7,229 | 15.4% | – 24.0% | 1 | 1 |
| 2 | Skoda | 546 | 10.6% | + 7.5% | 2 | 4,550 | 9.7% | + 2.6% | 3 | 3 |
| 3 | Volkswagen | 519 | 10.1% | – 7.5% | 3 | 5,652 | 12.0% | + 36.5% | 2 | 4 |
| 4 | Kia | 450 | 8.7% | – 12.1% | 5 | 4,033 | 8.6% | + 4.7% | 4 | 5 |
| 5 | Volvo | 383 | 7.4% | – 37.6% | 4 | 4,027 | 8.6% | – 27.9% | 5 | 2 |
| 6 | BMW | 352 | 6.8% | + 43.7% | 6 | 2,388 | 5.1% | – 4.1% | 6 | 8 |
| 7 | Ford | 233 | 4.5% | – 3.3% | 7 | 1,944 | 4.1% | + 35.1% | 9 | 12 |
| 8 | Mercedes | 224 | 4.4% | – 28.9% | 9 | 2,125 | 4.5% | – 24.6% | 7 | 6 |
| 9 | Audi | 209 | 4.1% | – 8.7% | 8 | 2,008 | 4.3% | + 16.9% | 8 | 11 |
| 10 | Hyundai | 166 | 3.2% | – 49.2% | 11 | 1,622 | 3.5% | – 26.1% | 11 | 9 |
| 11 | Nissan | 154 | 3.0% | – 33.9% | 10 | 1,738 | 3.7% | – 25.2% | 10 | 10 |
| 12 | Tesla | 132 | 2.6% | – 57.7% | 12 | 1,224 | 2.6% | – 43.8% | 12 | 7 |
| 13 | Dacia | 80 | 1.6% | + 40.4% | 14 | 537 | 1.1% | + 47.9% | 16 | 21 |
| 14 | Mitsubishi | 73 | 1.4% | + 58.7% | 22 | 498 | 1.1% | + 1.4% | 18 | 19 |
| 15 | Polestar | 72 | 1.4% | + 22.0% | 21 | 974 | 2.1% | + 158.4% | 14 | 16 |
| 16 | BYD | 67 | 1.3% | + 39.6% | 24 | 274 | 0.6% | – 30.3% | 27 | 20 |
| 17 | Renault | 64 | 1.2% | – 30.4% | 15 | 1,026 | 2.2% | + 121.6% | 13 | 15 |
| 18 | Opel | 56 | 1.1% | – 71.0% | 18 | 320 | 0.7% | – 46.5% | 23 | 14 |
| 19 | Mazda | 49 | 1.0% | – 47.3% | 16 | 499 | 1.1% | – 12.1% | 17 | 17 |
| 20 | Mini | 48 | 0.9% | + 166.7% | 25 | 201 | 0.4% | + 111.6% | 30 | 32 |
| 21 | Suzuki | 38 | 0.7% | – 39.7% | 28 | 393 | 0.8% | – 33.2% | 20 | 18 |
| 22 | MG | 38 | 0.7% | + 192.3% | 19 | 336 | 0.7% | + 808.1% | 22 | 31 |
| 23 | Peugeot | 37 | 0.7% | – 82.9% | 17 | 582 | 1.2% | – 17.0% | 15 | 13 |
| 24 | Porsche | 31 | 0.6% | + 6.9% | 23 | 306 | 0.7% | + 61.1% | 24 | 25 |
| 25 | Land Rover | 29 | 0.6% | + 26.1% | 29 | 241 | 0.5% | + 18.7% | 29 | 27 |
| 26 | Citroen | 28 | 0.5% | – 41.7% | 13 | 475 | 1.0% | + 34.6% | 19 | 22 |
| 27 | Cupra | 28 | 0.5% | – 22.2% | 20 | 338 | 0.7% | + 38.0% | 21 | 26 |
| 28 | Lexus | 26 | 0.5% | – 38.1% | 26 | 286 | 0.6% | + 1.1% | 25 | 23 |
| 29 | Subaru | 20 | 0.4% | – 77.3% | 27 | 261 | 0.6% | – 20.9% | 28 | 24 |
| 30 | Seat | 7 | 0.1% | – 22.2% | 30 | 275 | 0.6% | + 43.2% | 26 | 28 |
Finland August 2025 – models:
| Pos | Model | Aug-25 | % | /24 | Jul | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota RAV4 | 241 | 4.7% | + 57.5% | 1 | 1,289 | 2.7% | + 40.7% | 4 | 12 |
| 2 | Toyota Yaris Cross | 205 | 4.0% | – 35.9% | 9 | 1,659 | 3.5% | – 24.8% | 1 | 2 |
| 3 | VW ID.4 | 153 | 3.0% | + 27.5% | 8 | 1,147 | 2.4% | + 26.2% | 6 | 11 |
| 4 | Toyota Corolla | 141 | 2.7% | – 41.7% | 4 | 1,290 | 2.7% | – 55.6% | 3 | 1 |
| 5 | Skoda Elroq | 135 | 2.6% | new | 3 | 898 | 1.9% | new | 12 | – |
| 6 | Toyota Yaris | 130 | 2.5% | + 0.0% | 6 | 1,461 | 3.1% | – 23.5% | 2 | 4 |
| 7 | Toyota C-HR | 122 | 2.4% | – 12.9% | 5 | 906 | 1.9% | – 11.7% | 11 | 13 |
| 8 | Kia Ceed | 115 | 2.2% | – 9.4% | 10 | 1,137 | 2.4% | + 11.8% | 8 | 10 |
| 9 | Volvo XC60 | 113 | 2.2% | + 0.0% | 7 | 1,186 | 2.5% | + 10.9% | 5 | 8 |
| 10 | Skoda Enyaq | 109 | 2.1% | + 26.7% | 2 | 1,144 | 2.4% | + 47.0% | 7 | 9 |
| 11 | VW ID.7 | 105 | 2.0% | + 47.9% | 12 | 927 | 2.0% | + 125.0% | 10 | 22 |
| 12 | Tesla Model Y | 96 | 1.9% | – 50.8% | 14 | 822 | 1.7% | – 42.2% | 13 | 3 |
| 13 | Nissan Qashqai | 87 | 1.7% | – 25.6% | 18 | 1,104 | 2.3% | – 23.8% | 9 | 7 |
| 14 | Kia EV3 | 82 | 1.6% | new | n/a | 673 | 1.4% | new | 15 | 146 |
| 15 | BMW X1 | 82 | 1.6% | + 86.4% | n/a | 427 | 0.9% | – 22.2% | 29 | 26 |
| 16 | Volvo V60 | 72 | 1.4% | – 24.2% | 13 | 646 | 1.4% | – 29.2% | 17 | 14 |
| 17 | Skoda Kodiaq | 69 | 1.3% | – 10.4% | 20 | 487 | 1.0% | + 63.4% | 26 | 30 |
| 18 | Kia Stonic | 67 | 1.3% | + 19.6% | 16 | 534 | 1.1% | + 2.9% | 22 | 21 |
| 19 | Skoda Octavia | 65 | 1.3% | – 36.3% | 11 | 655 | 1.4% | – 59.5% | 16 | 6 |
| 20 | VW Tiguan | 59 | 1.1% | – 48.2% | 17 | 710 | 1.5% | + 60.3% | 14 | 18 |
| n/a | Audi Q4 e-Tron | 56 | 1.1% | – 11.1% | 19 | 561 | 1.2% | – 13.7% | 21 | 19 |
| n/a | Volvo EX40 | 54 | 1.0% | – 12.9% | 15 | 562 | 1.2% | + 212.2% | 20 | 42 |
| n/a | Kia Niro | 51 | 1.0% | – 33.8% | n/a | 446 | 0.9% | – 17.4% | 28 | 28 |
| n/a | VW Golf | 44 | 0.9% | + 91.3% | n/a | 610 | 1.3% | + 6.6% | 18 | 20 |
| n/a | VW T-Cross | 43 | 0.8% | – 44.9% | n/a | 515 | 1.1% | + 46.7% | 23 | 41 |
| n/a | Polestar 4 | 39 | 0.8% | + 77.3% | n/a | 502 | 1.1% | + 2181.8% | 24 | 67 |
| n/a | Skoda Superb | 39 | 0.8% | – 48.7% | n/a | 468 | 1.0% | + 32.6% | 27 | 31 |
| n/a | Ford Focus | 36 | 0.7% | – 29.4% | n/a | 426 | 0.9% | + 10.1% | 30 | 34 |
| n/a | VW Taigo | 21 | 0.4% | + 10.5% | n/a | 594 | 1.3% | + 198.5% | 19 | 46 |
| n/a | Renault Clio | 8 | 0.2% | + 0.0% | n/a | 499 | 1.1% | + 644.8% | 25 | 81 |
Source: AUT
