Denmark August 2025: Cupra breaks share record at 8.1%, places Formentor and Tavascan in Top 5

The new Tavascan helps lift Cupra to a record 8.1% share

The Danish new car market edges up 1.4% year-on-year in August to 13,030 units, leading to a year-to-date volume up 5.1% to 116,395. Volkswagen (-15.7%) stays in the lead of the brands ranking despite a hefty YoY loss, it distances a soaring Skoda (+38%). Mercedes (+2.7%) is more subdued in third place, up two on July. In 4th place Cupra (+432.3%) continues to stun, breaking its share record to 8.1%. In comparison sister brand Seat is off -93.5% to #35 and 0.1% share! Renault (+29.1%) and BMW (+20.3%) also shine in the remainder of the Top 10 but Tesla (-41.8%) hits a wall, as do Toyota (-28.2%) and Audi (-17.6%). New launch Navor, selling DFSK models, is up to #17 with a record 1.6% share.

Model-wise, the new Skoda Elroq leads the way for the 5th consecutive month, cementing its YTD lead. The VW ID.4 (+12.5%) ranks at its usual 2nd place which it also holds year-to-date. Leader a year ago, the Skoda Enyaq (-16.3%) still manages a fantastic third position with 4.3% share vs. 2.9% so far the year. Cupra brilliantly places two models inside the Top 5: the Formentor is up 505.9% YoY and 9 spots on last month to #4 while the new Tavascan is up 10 ranks to #5. Leader over the Full Year 2024, the Tesla Model Y dives -46.5% and ranks 6th for the month, 3rd year-to-date. Excellent score also by the BMW iX1 (+81%) at #8. The other newcomers near the top of the ranking are the Kia EV3 at #10 and the Renault 5 at #11.

Previous month: Denmark July 2025: Skoda Elroq #1, VW ID.Buzz #5

One year ago: Denmark August 2024: Skoda Enyaq signs first ever win

Full August 2025 Top 57 All brands and Top 229 All models below.