Canada August 2025: Hyundai (+20.2%), Toyota (+16%) best performers in negative market
Hyundai Kona sales are up 68.3% year-on-year in August.
Note: This article only contains data for the brands reporting monthly.
Local consultancy DesRosiers Automotive estimate the Canadian new light vehicle market to drop -2.9% year-on-year in August to 160,000 units. We remain well below the average of 180,000+ sales over the 2017-2019 period. This is the first YoY decline since February. Year-to-date volumes are up 5.7% to 1,290,000 and the SAAR for the month establishes itself at 1.76 million, the lowest so far in 2025.
Toyota Motor (+14.4%) and Hyundai-Kia (+15.8%) both surge ahead and end the month within 116 units of each other while Honda Canada (-2.6%) matches the market. Brand-wise, Hyundai (+20.2%) and Toyota (+16%) fare best with Genesis (+14.8%) and Volvo (+13.2%) also posting double-digit gains. Kia (+9.6%), Lexus (+3.4%) and Acura (+3%) are in positive but Mazda (-2%), Honda (-3%) and Subaru (-11.9%) decline.
Looking at models with available monthly data, near the top the Toyota Tacoma (+104.2%), Mazda3 (+100.6%), Hyundai Kona (+68.3%), Tucson (+58.9%), Kia Sportage (+39.4%) and Seltos (+39%) shine, with the Toyota RAV4 (+16%) back above its archenemy the Honda CR-V (-18%). The Hyundai Venue (+50.2%), Mazda CX-30 (+35.1%), Toyota Prius (+28.7%) and Corolla Cross (+26.1%) also make themselves noticed.
Previous month: Canada July 2025: Toyota (+29.5%), Hyundai (+22.1%) highlight solid market (+6.9%)
One year ago: Canada August 2024: Mazda (+57.4%), Subaru (+33.6%) shine, Honda CR-V above Toyota RAV4
Full August 2025 data for OEMs, brands and models reported monthly below.
Canada August 2025 – OEMs:
| OEM | Aug-25 | /24 | 2025 | /24 |
| Toyota Motor Co. | 21,848 | + 14.4% | 169,062 | + 4.5% |
| Hyundai-Kia | 21,732 | + 15.8% | 173,615 | + 13.7% |
| Honda Canada | 12,364 | – 2.6% | 100,847 | + 15.0% |
| Mazda | 8,274 | – 2.0% | 56,021 | + 15.7% |
| Subaru | 5,170 | – 11.9% | 49,998 | + 6.8% |
| Volvo Cars Canada | 1,220 | + 13.2% | 9,064 | + 5.7% |
Canada August 2025 – brands:
| Brand | Aug-25 | /24 | 2025 | /24 |
| Toyota | 19,346 | + 16.0% | 145,700 | + 2.5% |
| Hyundai | 12,853 | + 20.2% | 101,128 | + 14.9% |
| Honda | 11,338 | – 3.0% | 91,843 | + 15.1% |
| Mazda | 8,274 | – 2.0% | 56,021 | + 15.7% |
| Kia | 8,121 | + 9.6% | 67,062 | + 11.5% |
| Subaru | 5,170 | – 11.9% | 49,998 | + 6.8% |
| Lexus | 2,502 | + 3.4% | 23,362 | + 18.9% |
| Volvo | 1,220 | + 13.2% | 9,064 | + 5.7% |
| Acura | 1,025 | + 3.0% | 9,003 | + 13.7% |
| Genesis | 758 | + 14.8% | 5,425 | + 19.1% |
Canada August 2025 – models:
| Model | Aug-25 | /24 | 2025 | /24 |
| Toyota RAV4 | 6,351 | + 16.0% | 53,407 | + 1.7% |
| Honda CR-V | 4,502 | – 18.0% | 39,402 | + 7.5% |
| Hyundai Tucson | 3,450 | + 58.9% | 26,327 | + 35.1% |
| Hyundai Kona | 3,299 | + 68.3% | 22,440 | + 0.7% |
| Subaru Crosstrek | 3,127 | + 10.1% | 22,825 | + 14.0% |
| Honda Civic | 2,778 | + 6.5% | 23,057 | + 18.7% |
| Mazda CX-5 | 2,732 | – 26.7% | 17,349 | + 1.3% |
| Kia Seltos | 2,131 | + 39.0% | 13,725 | – 3.6% |
| Kia Sportage | 2,063 | + 39.4% | 16,664 | + 29.3% |
| Mazda3 | 2,060 | + 100.6% | 9,976 | + 44.0% |
| Toyota Tacoma | 1,944 | + 104.2% | 10,595 | + 54.8% |
| Toyota Corolla | 1,921 | + 6.4% | 18,009 | – 2.6% |
| Hyundai Elantra | 1,807 | + 0.2% | 17,939 | + 32.7% |
| Honda HR-V | 1,690 | + 1.1% | 11,026 | + 10.5% |
| Mazda CX-30 | 1,610 | + 35.1% | 11,113 | + 11.9% |
| Hyundai Venue | 1,485 | + 50.2% | 10,585 | + 36.1% |
| Toyota Sienna | 1,380 | + 7.4% | 8,952 | + 17.6% |
| Toyota Corolla Cross | 1,310 | + 26.1% | 13,037 | + 13.5% |
| Toyota Prius | 1,185 | + 28.7% | 5,428 | + 55.6% |
| Subaru Forester | 1,183 | – 5.1% | 14,619 | + 32.0% |
| Kia Niro | 1,120 | + 157.5% | 6,505 | + 42.1% |
| Toyota Camry | 1,073 | + 144.4% | 5,386 | – 33.6% |
| Kia K4 | 1,045 | new | 10,067 | new |
| Hyundai Palisade | 1,028 | + 37.2% | 5,656 | + 4.0% |
| Toyota Grand Highlander | 1,025 | + 20400.0% | 6,712 | + 71.1% |
| Lexus RX | 961 | + 11.2% | 7,241 | + 4.1% |
| Hyundai Santa Fe | 864 | – 33.5% | 9,202 | + 16.9% |
| Mazda CX-90 | 851 | – 21.1% | 5,681 | + 19.7% |
| Toyota Tundra | 784 | – 50.1% | 8,541 | – 11.6% |
| Toyota 4Runner | 723 | + 92.3% | 3,795 | + 22.3% |
| Honda Pilot | 701 | – 6.0% | 5,925 | + 37.0% |
| Toyota Highlander | 667 | – 17.1% | 3,729 | – 34.4% |
| Kia Sorento | 640 | – 42.3% | 9,601 | + 48.5% |
| Lexus NX | 619 | – 22.1% | 8,291 | + 44.1% |
| Honda Passport | 578 | + 217.6% | 3,087 | + 69.2% |
| Kia Carnival | 536 | + 97.8% | 4,156 | + 33.7% |
| Mazda CX-70 | 502 | + 78.0% | 3,652 | + 113.6% |
| Genesis GV70 | 501 | + 24.9% | 3,581 | + 23.4% |
| Acura RDX | 434 | – 24.5% | 4,139 | + 4.2% |
| Toyota bZ4X | 430 | – 59.3% | 2,162 | – 48.6% |
| Mazda CX-50 | 423 | – 59.6% | 7,343 | + 8.4% |
| Kia EV9 | 405 | – 7.1% | 2,614 | + 4.5% |
| Volvo XC60 | 398 | – 8.9% | 3,106 | – 7.4% |
| Hyundai Ioniq 6 | 382 | + 114.6% | 1,279 | – 32.8% |
| Subaru Impreza | 374 | + 53.3% | 2,049 | – 11.5% |
| Honda Odyssey | 366 | – 8.3% | 3,630 | + 23.1% |
| Volvo XC90 | 339 | + 59.9% | 2,345 | + 42.6% |
| Honda Accord | 316 | – 0.3% | 2,573 | + 16.0% |
| Volvo XC40 | 303 | + 22.7% | 2,455 | + 7.2% |
| Honda Ridgeline | 299 | + 35.9% | 2,516 | + 7.7% |
| Lexus TX | 275 | + 2400.0% | 1,829 | + 29.5% |
| Toyota Crown Signia | 249 | + 2390.0% | 1,503 | + 14930.0% |
| Lexus UX | 241 | – 15.1% | 2,368 | + 20.0% |
| Acura ADX | 235 | new | 851 | new |
| Acura MDX | 233 | – 16.8% | 2,759 | + 0.9% |
| Hyundai Ioniq 9 | 193 | new | 606 | new |
| Hyundai Sonata | 187 | – 11.4% | 1,764 | + 42.7% |
| Subaru WRX | 187 | – 24.9% | 1,855 | + 3.9% |
| Lexus IS | 157 | – 10.8% | 1,061 | – 17.2% |
| Hyundai Ioniq 5 | 155 | – 86.6% | 3,860 | – 42.9% |
| Genesis GV80 | 151 | + 2.7% | 1,172 | + 51.8% |
| Subaru Outback | 147 | – 82.1% | 5,089 | – 35.1% |
| Volvo EX30 | 131 | + 122.0% | 586 | + 893.2% |
| Toyota Land Cruiser | 114 | – 74.4% | 2,595 | + 97.8% |
| Honda Prologue | 109 | + 91.2% | 647 | + 574.0% |
| Mazda MX-5 Miata | 96 | + 9.1% | 897 | – 0.1% |
| Kia Telluride | 94 | – 69.5% | 2,069 | – 5.4% |
| Kia EV6 | 85 | – 83.5% | 911 | – 80.1% |
| Lexus ES | 83 | – 25.9% | 665 | – 10.9% |
| Genesis G70 | 75 | – 2.6% | 413 | – 27.7% |
| Acura TLX | 73 | + 65.9% | 451 | – 17.1% |
| Toyota Sequoia | 66 | – 13.2% | 724 | + 4.6% |
| Lexus GX | 62 | + 1.6% | 1,002 | + 133.6% |
| Subaru BRZ | 59 | – 20.3% | 714 | + 28.2% |
| Subaru Ascent | 57 | – 74.4% | 1,663 | – 6.8% |
| Toyota 86 | 47 | – 26.6% | 501 | – 19.7% |
| Toyota Supra | 42 | + 20.0% | 338 | + 77.9% |
| Acura Integra | 41 | – 49.4% | 611 | – 1.8% |
| Lexus LX | 40 | – 32.2% | 524 | + 6.7% |
| Lexus RZ | 37 | + 5.7% | 185 | – 53.5% |
| Subaru Solterra | 36 | – 78.6% | 1,183 | – 12.1% |
| Toyota Crown | 30 | – 38.8% | 265 | – 56.7% |
| Volvo S60/V60 | 26 | – 66.2% | 305 | – 57.8% |
| Genesis GV60 | 15 | – 46.4% | 125 | – 26.9% |
| Lexus LC | 15 | + 87.5% | 119 | + 12.3% |
| Genesis G80 | 13 | + 85.7% | 116 | – 7.9% |
| Acura ZDX | 9 | – 40.0% | 192 | + 380.0% |
| Lexus RC | 9 | – 30.8% | 56 | – 35.6% |
| Volvo C40 | 9 | – 70.0% | 85 | – 76.3% |
| Volvo S90/V90 | 8 | – 50.0% | 79 | – 44.8% |
| Volvo EX90 | 7 | + 133.3% | 103 | + 3333.3% |
| Toyota Mirai | 5 | + 400.0% | 6 | – 60.0% |
| Genesis G90 | 3 | n/a | 19 | + 58.3% |
| Hyundai Santa Cruz | 3 | – 98.3% | 1,463 | – 16.2% |
| Lexus LS | 3 | + 50.0% | 21 | + 5.0% |
| Kia Forte | 2 | – 99.8% | 47 | – 99.4% |
Source: Manufacturers
