Canada August 2025: Hyundai (+20.2%), Toyota (+16%) best performers in negative market

Hyundai Kona sales are up 68.3% year-on-year in August.

Note: This article only contains data for the brands reporting monthly.

Local consultancy DesRosiers Automotive estimate the Canadian new light vehicle market to drop -2.9% year-on-year in August to 160,000 units. We remain well below the average of 180,000+ sales over the 2017-2019 period. This is the first YoY decline since February. Year-to-date volumes are up 5.7% to 1,290,000 and the SAAR for the month establishes itself at 1.76 million, the lowest so far in 2025. 

Toyota Motor (+14.4%) and Hyundai-Kia (+15.8%) both surge ahead and end the month within 116 units of each other while Honda Canada (-2.6%) matches the market. Brand-wise, Hyundai (+20.2%) and Toyota (+16%) fare best with Genesis (+14.8%) and Volvo (+13.2%) also posting double-digit gains. Kia (+9.6%), Lexus (+3.4%) and Acura (+3%) are in positive but Mazda (-2%), Honda (-3%) and Subaru (-11.9%) decline.

Looking at models with available monthly data, near the top the Toyota Tacoma (+104.2%), Mazda3 (+100.6%), Hyundai Kona (+68.3%), Tucson (+58.9%), Kia Sportage (+39.4%) and Seltos (+39%) shine, with the Toyota RAV4 (+16%) back above its archenemy the Honda CR-V (-18%). The Hyundai Venue (+50.2%), Mazda CX-30 (+35.1%), Toyota Prius (+28.7%) and Corolla Cross (+26.1%) also make themselves noticed.

Previous month: Canada July 2025: Toyota (+29.5%), Hyundai (+22.1%) highlight solid market (+6.9%)

One year ago: Canada August 2024: Mazda (+57.4%), Subaru (+33.6%) shine, Honda CR-V above Toyota RAV4

Full August 2025 data for OEMs, brands and models reported monthly below.