Uruguay July 2025: BYD storms into pole position
BYD holds 12.6% of the Uruguayan market in July.
Excellent results for the Uruguayan new light vehicle market, up 21.4% to 5,908 units. This brings the year-to-date tally up 9.8% to 36,678. We have a big event atop the charts this month: Chinese superstar BYD (+271.5%) improves its sales 4-fold year-on-year and snaps the brands pole position for the very first time with a tremendous (and record) 12.6% share. It overtakes YTD leader Fiat (+7.6%) at 12% of the market. This is the first time a Chinese carmaker is the outright best-seller in the country, and it helps Chinese manufacturers up 163.8% year-on-year to 30.7% market share vs. 14.1% a year ago. Suzuki (+66%) and Volkswagen (+41.9%) also shine below, while Dongfeng (+4133.3%), Omoda (+1933.3%), Chery (+183.8%) and Jetour (+63%) all shoot up.
Previous month: Uruguay June 2025: Renault (+129.2%), Fiat (+74.1%) highlight negative market
One year ago: Uruguay July 2024: Fiat (+74.1%) catches up on Chevrolet (-26.4%)
Full July 2025 Top 56 All brands ranking below.
Uruguay July 2025 – brands:
| Pos | Brand | Jul-25 | % | /24 | Jun | 2025 | % | /24 | Pos | FY24 |
| 1 | BYD | 743 | 12.6% | + 271.5% | 4 | 3,524 | 9.6% | + 97.9% | 3 | 5 |
| 2 | Fiat | 710 | 12.0% | + 7.6% | 1 | 5,576 | 15.2% | + 28.2% | 1 | 2 |
| 3 | Suzuki | 679 | 11.5% | + 66.0% | 13 | 2,266 | 6.2% | + 2.3% | 7 | 10 |
| 4 | Volkswagen | 505 | 8.5% | + 41.9% | 5 | 3,135 | 8.5% | + 28.4% | 5 | 4 |
| 5 | Chevrolet | 470 | 8.0% | – 33.9% | 3 | 3,544 | 9.7% | – 36.6% | 2 | 1 |
| 6 | Renault | 420 | 7.1% | + 5.0% | 2 | 3,400 | 9.3% | + 34.9% | 4 | 3 |
| 7 | Hyundai | 357 | 6.0% | – 9.2% | 6 | 2,597 | 7.1% | – 2.7% | 6 | 6 |
| 8 | Chery | 227 | 3.8% | + 183.8% | 10 | 1,114 | 3.0% | + 106.3% | 9 | 13 |
| 9 | Citroen | 225 | 3.8% | + 5.6% | 7 | 1,356 | 3.7% | – 22.2% | 8 | 8 |
| 10 | Peugeot | 175 | 3.0% | – 20.5% | 8 | 1,070 | 2.9% | – 37.6% | 11 | 12 |
| 11 | Dongfeng | 127 | 2.1% | + 4133.3% | 12 | 651 | 1.8% | + 1414.0% | 13 | 15 |
| 12 | Toyota | 119 | 2.0% | – 36.4% | 11 | 932 | 2.5% | – 28.1% | 12 | 11 |
| 13 | Nissan | 94 | 1.6% | – 45.3% | 9 | 1,080 | 2.9% | – 29.8% | 10 | 7 |
| 14 | Geely | 84 | 1.4% | + 21.7% | 18 | 424 | 1.2% | + 47.7% | 15 | 14 |
| 15 | Jetour | 75 | 1.3% | + 63.0% | 14 | 454 | 1.2% | + 8.9% | 14 | 9 |
| 16 | Victory | 71 | 1.2% | – 4.1% | 15 | 421 | 1.1% | + 9.9% | 16 | 24 |
| 17 | Omoda | 61 | 1.0% | + 1933.3% | 17 | 387 | 1.1% | + 760.0% | 18 | 18 |
| 18 | Volvo | 60 | 1.0% | – 40.0% | – | 131 | 0.4% | – 31.8% | 32 | 39 |
| 19 | Ford | 54 | 0.9% | – 11.5% | 21 | 296 | 0.8% | – 8.9% | 20 | 22 |
| 20 | JMC | 53 | 0.9% | + 783.3% | 28 | 249 | 0.7% | + 789.3% | 25 | 28 |
| 21 | JAC | 52 | 0.9% | + 26.8% | 19 | 345 | 0.9% | + 52.0% | 19 | 33 |
| 22 | Jeep | 45 | 0.8% | + 50.0% | 23 | 259 | 0.7% | – 5.1% | 24 | 21 |
| 23 | Foton | 40 | 0.7% | + 300.0% | 16 | 271 | 0.7% | + 1029.2% | 21 | 20 |
| 24 | Honda | 37 | 0.6% | – 33.9% | 26 | 392 | 1.1% | + 3.2% | 17 | 16 |
| 25 | Changan | 37 | 0.6% | + 48.0% | 29 | 153 | 0.4% | – 38.6% | 29 | 34 |
| 26 | DFSK | 33 | 0.6% | – 29.8% | 25 | 267 | 0.7% | – 17.8% | 23 | 19 |
| 27 | BMW | 31 | 0.5% | – 35.4% | 24 | 269 | 0.7% | – 14.9% | 22 | 17 |
| 28 | BAW | 31 | 0.5% | + 1450.0% | 35 | 136 | 0.4% | + 700.0% | 31 | 35 |
| 29 | Karry | 30 | 0.5% | + 76.5% | 22 | 206 | 0.6% | + 6.7% | 27 | 25 |
| 30 | MG | 30 | 0.5% | + 1400.0% | – | 90 | 0.2% | + 130.8% | 37 | 41 |
| 31 | GAC | 27 | 0.5% | new | 50 | 80 | 0.2% | new | 38 | 42 |
| 32 | Ram | 24 | 0.4% | + 84.6% | 33 | 149 | 0.4% | + 47.5% | 30 | 27 |
| 33 | Mercedes | 22 | 0.4% | – 45.0% | 27 | 169 | 0.5% | – 24.6% | 28 | 29 |
| 34 | Bestune | 19 | 0.3% | + 375.0% | 34 | 102 | 0.3% | + 436.8% | 36 | 23 |
| 35 | GWM | 16 | 0.3% | – 48.4% | 20 | 240 | 0.7% | + 54.8% | 26 | 31 |
| 36 | Mitsubishi | 15 | 0.3% | – 51.6% | 31 | 113 | 0.3% | + 56.9% | 34 | – |
| 37 | Audi | 13 | 0.2% | + 18.2% | 30 | 129 | 0.4% | + 2.4% | 33 | 45 |
| 38 | Kia | 11 | 0.2% | – 60.7% | 32 | 107 | 0.3% | – 18.9% | 35 | 30 |
| 39 | Maxus | 10 | 0.2% | + 42.9% | 39 | 49 | 0.1% | + 4.3% | 42 | 50 |
| 40 | Jaecoo | 8 | 0.1% | n/a | 46 | 41 | 0.1% | + 4000.0% | 44 | 58 |
| 41 | Lynk & Co | 7 | 0.1% | new | 41 | 47 | 0.1% | new | 43 | 53 |
| 42 | Zeekr | 7 | 0.1% | new | – | 27 | 0.1% | new | 49 | 48 |
| 43 | Land Rover | 7 | 0.1% | n/a | – | 18 | 0.0% | + 100.0% | 53 | 46 |
| 44 | Mazda | 5 | 0.1% | – 54.5% | 44 | 75 | 0.2% | + 2.7% | 39 | 32 |
| 45 | Geely Riddara | 5 | 0.1% | – 44.4% | 37 | 63 | 0.2% | + 186.4% | 40 | 36 |
| 46 | Deepal | 5 | 0.1% | new | – | 33 | 0.1% | new | 47 | 51 |
| 47 | Haval | 5 | 0.1% | n/a | 51 | 30 | 0.1% | + 328.6% | 48 | 44 |
| 48 | Leapmotor | 5 | 0.1% | + 150.0% | 52 | 23 | 0.1% | + 15.0% | 50 | 49 |
| 49 | Mini | 4 | 0.1% | – 42.9% | 40 | 50 | 0.1% | + 19.0% | 41 | 40 |
| 50 | Opel | 4 | 0.1% | + 300.0% | 38 | 36 | 0.1% | + 800.0% | 46 | 57 |
| 51 | Tesla | 4 | 0.1% | + 100.0% | 48 | 11 | 0.0% | – 56.0% | 59 | 47 |
| 52 | Xpeng | 3 | 0.1% | new | 45 | 14 | 0.0% | new | 54 | – |
| 53 | Smart | 3 | 0.1% | new | 49 | 7 | 0.0% | new | 61 | – |
| 54 | LMI | 2 | 0.0% | + 0.0% | 54 | 12 | 0.0% | – 7.7% | 58 | 55 |
| 55 | Farizon | 1 | 0.0% | + 0.0% | 53 | 18 | 0.0% | + 350.0% | 52 | 26 |
| 56 | Iveco | 1 | 0.0% | n/a | 56 | 8 | 0.0% | + 166.7% | 60 | – |
Source: Autodata
