Japan July 2025: Sales drop, Toyota Roomy true leader in regular cars charts
The Toyota Roomy sells over 10,000 units in Japan in July.
Now that year-on-year boosts due to year-ago production disruptions are over, the Japanese new vehicle market is in negative for the first time this year at -3.6% to 390,516. The year-to-date tally remains in strong positive territory for now at +8% to 2,532,665. Toyota (-3.8%) sports a strong 32.5% share vs. 30.9% so far this year, and is followed as usual by Suzuki (+1.3%). Honda (-12.3%) reclaims the third spot off Daihatsu (+4.3%) despite a stiff fall. Nissan (-18.9%) is in even poorer shape at #5. Mitsubishi (+11.2%), Mazda (+7.7%) and Isuzu (+2.6%) are solid. There are still no foreigners in the Top 10, with Mercedes (+6.5%) the best at #11 ahead of BMW (-9.1%) at #14, Volkswagen (+71.7%) at #15 and Audi (+43.5%) at #16. Peugeot (+94.5%) and Land Rover (+43.5%) shine below.
Over in the regular cars ranking, we have some new important info: the split between Yaris and Yaris Cross (52%/48%) and Corolla and Corolla Cross (56%/44%). These are for the Full Year 2024 result but still enable a better understanding of the charts. The monthly updates will still feature the combined volume. This month the Yaris/Cross (+19.7%) outsells the Toyota Corolla/Cross (-15.4%) but the true leader is the Toyota Roomy (+1.5%). The Toyota Sienta (-18.8%) and Alphard (-0.3%) complete a Top 5 100% Toyota. The Nissan Note (-13.1%) ranks at #6. The Toyota Raize (+150.5%), Voxy (+14.2%), Noah (+10.2%) and Aqua (+8.5%) impress. When separated, it is estimated that the Yaris would rank at a lowly #7, the Corolla at #9, the Yaris Cross at #11 and the Corolla Cross at #16.
Looking at kei cars, the Honda N-BOX (+1.3%) dominates again ahead of the Suzuki Spacia (+12.1%) overtaking the Daihatsu Move (+122.3%). The Daihatsu Tanto (-38.1%) suffers while the Suzuki Hustler (-3.8%) limits its fall. The Mitsubishi Delica Mini/eK (+16%) and Daihatsu Mira (+20.9%) are the only additional gainers in the remainder of the the Top 20.
Previous post: Japan First Half 2025: Market up 10.2%, Daihatsu (+117%) catches up with Move (+459.9%), Tanto (+135.4%)
Previous month: Japan June 2025: Toyota Raize threatens Yaris/Cross for 1st place
One year ago: Japan July 2024: Sales back in positive, Toyota Land Cruiser in Top 10
Full July 2025 Top 51 All brands, Top 50 regular cars and Top 32 All kei cars below.
Japan July 2025 – brands:
| Pos | Brand | Jul-25 | % | /24 | Jun | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 127,073 | 32.5% | – 3.8% | 1 | 851,340 | 30.9% | + 10.7% | 1 | 1 |
| 2 | Suzuki | 59,970 | 15.4% | + 1.3% | 2 | 437,314 | 16.1% | + 0.7% | 2 | 2 |
| 3 | Honda | 52,448 | 13.4% | – 12.3% | 4 | 372,155 | 13.6% | – 7.3% | 3 | 3 |
| 4 | Daihatsu | 43,859 | 11.2% | + 4.3% | 3 | 305,822 | 11.2% | + 87.9% | 4 | 5 |
| 5 | Nissan | 34,631 | 8.9% | – 18.9% | 5 | 255,126 | 9.4% | – 11.6% | 5 | 4 |
| 6 | Mazda | 12,320 | 3.2% | + 7.7% | 6 | 93,897 | 3.5% | + 17.2% | 6 | 6 |
| 7 | Mitsubishi | 10,726 | 2.7% | + 11.2% | 7 | 71,847 | 2.6% | + 6.5% | 7 | 7 |
| 8 | Subaru | 9,792 | 2.5% | – 2.6% | 8 | 65,773 | 2.4% | + 11.4% | 8 | 8 |
| 9 | Lexus | 8,154 | 2.1% | – 0.3% | 9 | 52,241 | 1.9% | – 2.9% | 9 | 9 |
| 10 | Isuzu | 6,280 | 1.6% | + 2.6% | 10 | 42,796 | 1.6% | + 18.0% | 10 | 10 |
| 11 | Mercedes | 4,349 | 1.1% | + 6.5% | 11 | 29,365 | 1.1% | – 1.4% | 11 | 11 |
| 12 | Mitsubishi Fuso | 2,753 | 0.7% | – 2.6% | 14 | 17,887 | 0.6% | – 9.5% | 15 | 14 |
| 13 | Hino | 2,606 | 0.7% | – 29.1% | 15 | 21,400 | 0.8% | – 11.6% | 12 | 12 |
| 14 | BMW | 2,429 | 0.6% | – 9.1% | 12 | 20,387 | 0.8% | + 8.6% | 13 | 13 |
| 15 | Volkswagen | 2,129 | 0.5% | + 71.7% | 13 | 19,745 | 0.8% | + 34.2% | 14 | 15 |
| 16 | Audi | 1,927 | 0.5% | + 43.5% | 16 | 13,430 | 0.5% | – 0.3% | 16 | 16 |
| 17 | Mini | 1,423 | 0.4% | + 2.7% | 17 | 11,004 | 0.4% | + 39.2% | 17 | 17 |
| 18 | UD Trucks | 891 | 0.2% | – 2.9% | 19 | 7,063 | 0.3% | + 31.7% | 18 | 19 |
| 19 | Volvo | 872 | 0.2% | – 5.9% | 18 | 6,791 | 0.3% | – 10.1% | 19 | 18 |
| 20 | Porsche | 823 | 0.2% | + 9.4% | 21 | 6,362 | 0.2% | + 17.2% | 20 | 21 |
| 21 | Jeep | 703 | 0.2% | – 0.7% | 22 | 5,081 | 0.2% | – 6.1% | 22 | 20 |
| 22 | Peugeot | 673 | 0.2% | + 94.5% | 23 | 3,962 | 0.1% | + 27.5% | 23 | 23 |
| 23 | Land Rover | 571 | 0.1% | + 43.5% | 20 | 5,154 | 0.2% | + 10.6% | 21 | 22 |
| 24 | Fiat | 385 | 0.1% | – 6.3% | 25 | 2,241 | 0.1% | – 14.1% | 24 | 25 |
| 25 | Renault | 311 | 0.1% | + 1.0% | 27 | 1,862 | 0.1% | – 44.2% | 26 | 24 |
| 26 | BYD | 227 | 0.1% | + 9.7% | 24 | 1,936 | 0.1% | + 50.0% | 25 | 27 |
| 27 | Citroen | 168 | 0.0% | – 22.2% | 26 | 1,652 | 0.1% | – 4.8% | 27 | 26 |
| 28 | Alfa Romeo | 142 | 0.0% | + 158.2% | 29 | 636 | 0.0% | + 2.6% | 29 | 31 |
| 29 | Ferrari | 131 | 0.0% | – 25.1% | 28 | 843 | 0.0% | – 5.5% | 28 | 29 |
| 30 | Hyundai | 130 | 0.0% | + 188.9% | 31 | 568 | 0.0% | + 46.4% | 31 | 33 |
| 31 | Lamborghini | 102 | 0.0% | + 20.0% | 30 | 585 | 0.0% | + 30.3% | 30 | 32 |
| 32 | Scania | 49 | 0.0% | + 14.0% | 40 | 321 | 0.0% | + 22.5% | 35 | 38 |
| 33 | Cadillac | 47 | 0.0% | + 123.8% | 33 | 330 | 0.0% | + 27.4% | 34 | 40 |
| 34 | Maserati | 43 | 0.0% | – 48.2% | 32 | 467 | 0.0% | – 37.1% | 33 | 30 |
| 35 | Aston Martin | 40 | 0.0% | – 27.3% | 38 | 256 | 0.0% | – 18.5% | 37 | 37 |
| 36 | Abarth | 37 | 0.0% | – 83.3% | 34 | 551 | 0.0% | – 48.9% | 32 | 28 |
| 37 | Bentley | 36 | 0.0% | – 5.3% | 35 | 270 | 0.0% | – 19.4% | 36 | 36 |
| 38 | DS | 35 | 0.0% | + 34.6% | 41 | 254 | 0.0% | – 12.7% | 39 | 39 |
| 39 | Rolls-Royce | 30 | 0.0% | – 30.2% | 37 | 256 | 0.0% | + 19.1% | 38 | 42 |
| 40 | McLaren | 30 | 0.0% | – 3.2% | 42 | 173 | 0.0% | + 16.9% | 43 | 44 |
| 41 | Alpina | 28 | 0.0% | + 33.3% | 36 | 235 | 0.0% | – 4.1% | 40 | 41 |
| 42 | Chevrolet | 24 | 0.0% | – 40.0% | 39 | 221 | 0.0% | – 40.9% | 41 | 34 |
| 43 | Ford | 18 | 0.0% | – 10.0% | 43 | 120 | 0.0% | + 0.0% | 45 | 45 |
| 44 | Dodge | 15 | 0.0% | + 15.4% | 45 | 71 | 0.0% | + 1.4% | 46 | 46 |
| 45 | Lotus | 13 | 0.0% | – 51.9% | 44 | 138 | 0.0% | – 18.8% | 44 | 43 |
| 46 | Jaguar | 11 | 0.0% | – 57.7% | 50 | 189 | 0.0% | – 51.2% | 42 | 35 |
| 47 | Morgan | 3 | 0.0% | + 200.0% | 48 | 10 | 0.0% | + 0.0% | 47 | 48 |
| 48 | Lancia | 2 | 0.0% | n/a | – | 8 | 0.0% | n/a | 49 | 50 |
| 49 | GMC | 1 | 0.0% | – 66.7% | 46 | 8 | 0.0% | – 38.5% | 48 | 47 |
| 50 | MG | 1 | 0.0% | + 0.0% | 47 | 8 | 0.0% | + 300.0% | 50 | 53 |
| 51 | Chrysler | 1 | 0.0% | n/a | 49 | 5 | 0.0% | + 66.7% | 51 | 51 |
| – | Others | 1,054 | 0.3% | + 201.1% | – | 5,793 | 0.2% | + 79.7% | – | – |
Japan July 2025 – regular cars:
| Pos | Model | Jul-25 | /24 | Jun | 2025 | /24 | Pos | FY24 |
| 1 | Toyota Yaris/Cross | 13,904 | + 19.7% | 1 | 100,846 | + 8.1% | 1 | 2 |
| 2 | Toyota Corolla/Cross | 12,370 | – 15.4% | 3 | 87,389 | – 12.5% | 2 | 1 |
| 3 | Toyota Roomy | 10,150 | + 1.5% | 4 | 55,039 | + 88.1% | 6 | 12 |
| 4 | Toyota Sienta | 9,289 | – 18.8% | 5 | 66,171 | – 1.4% | 3 | 3 |
| 5 | Toyota Alphard | 8,206 | – 0.3% | 9 | 52,941 | + 16.1% | 7 | 8 |
| 6 | Nissan Note | 7,824 | – 13.1% | 8 | 51,132 | – 17.3% | 8 | 4 |
| 7 | Toyota Voxy | 7,803 | + 14.2% | 6 | 47,368 | + 13.8% | 11 | 10 |
| 8 | Toyota Noah | 7,768 | + 10.2% | 10 | 48,466 | + 15.0% | 10 | 11 |
| 9 | Toyota Raize | 7,135 | + 150.5% | 2 | 55,404 | + 226.5% | 5 | 20 |
| 10 | Toyota Aqua | 6,831 | + 8.5% | 12 | 48,785 | + 43.1% | 9 | 14 |
| 11 | Honda Freed | 6,572 | – 22.2% | 7 | 55,666 | + 18.8% | 4 | 5 |
| 12 | Nissan Serena | 6,401 | – 15.9% | 11 | 45,322 | – 5.1% | 13 | 7 |
| 13 | Honda Vezel | 5,691 | – 6.8% | 16 | 37,473 | – 25.5% | 14 | 9 |
| 14 | Honda StepWGN | 5,487 | + 24.3% | 13 | 34,337 | – 12.7% | 16 | 17 |
| 15 | Toyota Crown | 5,390 | + 10.1% | 14 | 34,271 | – 7.3% | 17 | 15 |
| 16 | Honda Fit | 5,186 | – 14.3% | 21 | 29,898 | – 23.0% | 19 | 16 |
| 17 | Suzuki Solio | 4,310 | – 6.9% | 15 | 33,431 | – 0.3% | 18 | 18 |
| 18 | Toyota Harrier | 4,289 | – 31.4% | 20 | 34,746 | – 16.4% | 15 | 13 |
| 19 | Toyota Prius | 4,080 | – 42.1% | 17 | 45,588 | + 4.0% | 12 | 6 |
| 20 | Toyota Land Cruiser W | 3,967 | – 45.7% | 19 | 27,298 | + 13.7% | 20 | 19 |
| 21 | Subaru Forester | 3,737 | + 70.6% | 27 | 17,535 | + 51.8% | 25 | 29 |
| 22 | Toyota Vellfire | 3,245 | + 3.4% | 22 | 18,970 | – 6.7% | 22 | 23 |
| 23 | Suzuki Swift | 2,736 | – 5.9% | 31 | 16,464 | – 22.8% | 26 | 22 |
| 24 | Subaru Impreza | 2,653 | – 23.1% | 24 | 18,636 | + 3.0% | 23 | 25 |
| 25 | Toyota RAV4 | 2,641 | – 25.1% | 23 | 16,164 | – 18.2% | 27 | 26 |
| 26 | Suzuki Jimny Wagon | 2,551 | + 27.6% | 18 | 22,666 | + 44.4% | 21 | 28 |
| 27 | Mitsubishi Delica D5 | 2,434 | + 62.8% | 26 | 15,597 | + 46.5% | 28 | 33 |
| 28 | Mazda2 | 2,420 | + 62.4% | 32 | 14,792 | + 24.2% | 29 | 31 |
| 29 | Honda WR-V | 1,995 | – 43.0% | 25 | 18,605 | + 32.1% | 24 | 27 |
| 30 | Honda ZR-V | 1,984 | – 57.5% | 33 | 13,944 | – 50.2% | 31 | 21 |
| 31 | Mazda CX-5 | 1,847 | + 1.1% | 28 | 14,636 | + 38.4% | 30 | 34 |
| 32 | Honda Civic | 1,755 | + 49.2% | 34 | 13,274 | + 45.1% | 33 | 36 |
| 33 | Lexus NX350H | 1,688 | + 6.6% | 36 | 13,518 | + 60.1% | 32 | 35 |
| 34 | Lexus LBX | 1,543 | – 29.8% | 37 | 12,446 | – 4.5% | 35 | 32 |
| 35 | Suzuki Fronx | 1,505 | new | 29 | 12,387 | new | 36 | n/a |
| 36 | Nissan X-Trail | 1,379 | – 49.1% | 30 | 12,474 | – 41.5% | 34 | 24 |
| 37 | Daihatsu Rocky | 1,349 | + 90.0% | 35 | 9,552 | #VALUE! | 37 | 42 |
| 38 | Suzuki Xbee | 1,225 | + 36.4% | 41 | 6,691 | – 11.4% | 42 | 39 |
| 39 | Subaru Levorg | 1,138 | – 39.0% | 38 | 8,933 | – 42.7% | 38 | 30 |
| 40 | Mazda3 | 1,102 | + 17.9% | 39 | 7,983 | + 15.9% | 40 | 41 |
| 41 | Toyota Hiace W | 1,091 | + 27.5% | 42 | n/a | n/a | n/a | 49 |
| 42 | Mazda CX-30 | 1,022 | – 32.0% | 40 | 8,091 | + 1.0% | 39 | 38 |
| 43 | Mitsubishi Eclipse Cross | 878 | + 11.1% | 46 | n/a | n/a | n/a | 48 |
| 44 | Lexus RX500H | 840 | + 49.2% | 48 | n/a | n/a | n/a | n/a |
| 45 | Lexus RX350 | 833 | + 68.6% | n/a | n/a | n/a | n/a | n/a |
| 46 | Toyota 86 | 823 | – 37.5% | 49 | 4,860 | – 8.6% | 48 | 44 |
| 47 | Nissan Kicks | 772 | – 47.8% | 44 | 6,335 | – 34.4% | 45 | 37 |
| 48 | Mazda CX-60 | 748 | + 26.8% | 43 | 6,962 | + 69.6% | 41 | 50 |
| 49 | Honda Odyssey | 739 | – 36.6% | n/a | 5,174 | – 30.3% | 47 | 40 |
| 50 | Mazda CX-80 | 715 | new | n/a | 6,552 | new | 43 | n/a |
Japan July 2025 – kei cars:
| Pos | Model | Jul-25 | /24 | Jun | 2025 | /24 | Pos | FY24 |
| 1 | Honda N-BOX | 16,715 | + 1.3% | 1 | 120,150 | + 2.5% | 1 | 1 |
| 2 | Suzuki Spacia | 14,661 | + 12.1% | 3 | 98,983 | + 1.6% | 2 | 2 |
| 3 | Daihatsu Move | 11,300 | + 122.3% | 2 | 62,164 | + 338.8% | 4 | 11 |
| 4 | Daihatsu Tanto | 7,782 | – 38.1% | 4 | 73,144 | + 81.3% | 3 | 3 |
| 5 | Suzuki Hustler | 7,215 | – 3.8% | 5 | 54,412 | – 3.7% | 5 | 4 |
| 6 | Suzuki WagonR | 6,170 | – 12.9% | 6 | 44,620 | – 9.9% | 6 | 5 |
| 7 | Nissan Roox | 5,860 | – 21.0% | 7 | 42,759 | – 0.7% | 7 | 6 |
| 8 | Mitsubishi Delica Mini/eK | 5,338 | + 16.0% | 8 | 34,288 | – 4.5% | 9 | 8 |
| 9 | Suzuki Alto | 5,031 | – 9.1% | 9 | 35,420 | – 16.2% | 8 | 7 |
| 10 | Daihatsu Mira | 4,479 | + 20.9% | 10 | 33,818 | + 51.9% | 10 | 10 |
| 11 | Nissan Dayz | 3,446 | – 3.1% | 13 | 26,100 | – 16.6% | 13 | 9 |
| 12 | Suzuki Jimny | 3,299 | – 10.4% | 11 | 30,283 | + 25.7% | 12 | 12 |
| 13 | Daihatsu Taft | 3,116 | – 32.9% | 12 | 30,951 | + 129.8% | 11 | 13 |
| 14 | Honda N-WGN | 2,764 | – 13.4% | 14 | 17,117 | – 14.7% | 14 | 14 |
| 15 | Suzuki Every Wagon | 1,783 | – 11.2% | 15 | 11,818 | + 8.7% | 15 | 16 |
| 16 | Mazda Flair Wagon | 1,215 | – 1.9% | 17 | 8,800 | – 5.3% | 17 | 18 |
| 17 | Nissan Sakura | 1,133 | – 47.8% | 16 | 9,906 | – 30.5% | 16 | 15 |
| 18 | Honda N-ONE | 964 | – 38.1% | 18 | 8,162 | – 23.5% | 18 | 17 |
| 19 | Toyota Pixis | 669 | – 1.6% | 19 | 5,093 | + 57.4% | 19 | 21 |
| 20 | Mazda Flair Crossover | 481 | – 8.9% | 23 | 3,806 | – 10.5% | 20 | 19 |
| 21 | Nissan Clipper Rio | 464 | + 11.0% | 20 | 3,746 | + 4.8% | 21 | 20 |
| 22 | Daihatsu Copen | 341 | – 25.4% | 24 | 2,397 | + 120.1% | 23 | 25 |
| 23 | Mazda Flair | 273 | + 7.9% | 25 | 1,740 | – 16.1% | 25 | 24 |
| 24 | Subaru Stella | 261 | new | 22 | 742 | new | 28 | – |
| 25 | Subaru Chiffon | 245 | – 41.5% | 21 | 2,991 | + 86.7% | 22 | 23 |
| 26 | Mazda Carol | 230 | – 40.6% | 26 | 1,948 | – 20.9% | 24 | 22 |
| 27 | Subaru Pleo | 187 | – 32.5% | 27 | 1,454 | + 38.0% | 26 | 27 |
| 28 | Toyota Copen GR Sport | 112 | – 2.6% | 28 | 655 | + 71.5% | 30 | 29 |
| 29 | Mitsubishi eK Cross EV | 102 | – 43.0% | 30 | 1,019 | – 29.4% | 27 | 26 |
| 30 | Mazda Scrum Wagon | 94 | – 26.0% | 29 | 726 | – 0.1% | 29 | 28 |
| 31 | Mitsubishi Town Box | 40 | – 4.8% | 31 | 353 | + 18.5% | 31 | 30 |
| 32 | Honda S660 | 1 | n/a | – | 1 | + 0.0% | 33 | 36 |
Source: JADA, JMVA, JAIA
