Italy July 2025: BMW up to record #5, Fiat Grande Panda finally lands in Top 50

The Fiat Grande Panda is up to #28 at home in July.

Disappointing results for Italian new car sales in July: down -5.1% year-on-year to 118,493 units. Over the first 7 months of the year, the market is off -3.8% to 973,396 and down -21.3% or 263,000 units over the same period in pre-pandemic 2019. Looking at sales by channel, once again private sales drop faster than the market, a worrying sign as for the market’s health, at -13.5% to 67,470 and 56.4% share vs. 61.7% in July 2024 (52.2% vs. 55.8% YTD). Self registrations are up 5.7% to 17,841 and 14.9% share vs. 13.4% a year ago (10.7% vs. 11.4% YTD), long term leases grow 8.95 to 24,499 and 20.5% share vs. 17.8% last July (23.6% vs. 20.4% YTD), short term rentals gain 10.8% to 1,856 and 1.6% share vs. 1.3% last year (7.7% vs. 6.9% YTD) and company sales are up 9.3% to 8,053 and 6.7% vs. 5.8% in July 2024 (5.8% vs. 5.5% YTD).

As for power sources, petrol implodes -22.3% to 27,913 and 23.3% share vs. 28.4% a year ago (25.7% vs. 30% YTD), diesel is off -30.2% to 11,379 and 9.5% share vs. 12.9% last year (9.8% vs. 14.3% YTD), LPG is down -14.8% to 12,238 and 10.2% share vs. 11.4% in July 2024 (9.2% vs. 9.4% YTD) and HEVs as a whole are up 5.5% to 53,372 and 44.6% share vs. 40.1% a year ago (44.5% vs. 39% YTD). This includes 16,317 full hybrids (+12.7%) and 37,055 mild hybrids (+2.6%). PHEVs surge 81.9% to 8,918 and 7.5% share vs. 3.9% last year (5.6% vs. 3.3% YTD) and BEVs gain 37.2% to 5,898 and 4.9% share vs. 3.4% a year ago (5.2% vs. 3.8% YTD).

Fiat (+8.2%) reaches its best market share since last March at 9.3% and its biggest YoY gain since June 2024. The next three carmakers all fall faster than the market: Toyota is down -7.7% to 7.6% share, Dacia off -9.5% to 7.4% of the market and Volkswagen down -8.3% to 7%. Dacia reaches its highest share since last February. BMW (+5.2%) also defies the negative context and climbs to 5th place overall: the first time the German manufacturer breaks into the Italian Top 5. In the remainder of the Top 10, Peugeot (-24.2%), Renault (-23.8%), Jeep (-13.8%), Audi (-11.8%) and Ford (-7.9%) all suffer. Below, MG (+12.1%), Mercedes (+9.1%), Skoda (+6.6%) and Citroen (+4.3%) shine, with BYD (+873.8%) storming into the Top 20 for the first time at #19. 

Model-wise, the Fiat Panda (+7.1%) perks up slightly to 6.6% share, accounting for 71% of the brand’s total volume for the month (75% YTD). Dacia places two models on the podium for the second month in a row and ever with the Sandero (-26.2%) at #2 and the Duster (+16.9%) at #3. The Jeep Avenger (+11%) is also in great shape and back up to #4. The Toyota Yaris Cross (-2.9%) limits its fall at #5 whereas the Renault Clio (-32.6%) craters at #6. The BYD Seal U celebrates one year in market by breaking its ranking record at #21. The event of the month as far as I’m concerned is the belated arrival within its home monthly Top 50 of the new Fiat Grande Panda at #28. This is thanks to the new hybrid variant as the EV model only accounts for 11% of the nameplate’s July volume. Hopefully for the brand the model will keep improving over the coming months. 

Previous month: Italy June 2025: Devastated market (-17.4%), Dacia places two models on podium for the first time

One year ago: Italy July 2024: Fiat (-28.7%) sees its lowest ever share cut from 9.3% to 8.2%

Full July 2025 Top 52 All brands and Top 50 models below.