Hungary July 2025: Skoda (+54.9%) and BMW (+65.3%) shine in market up 26.8%
The Skoda Octavia doubles its sales year-on-year in July.
10,809 new passenger cars hit Hungarian roads in July, a stunning 26.8% year-on-year lift. The year-to-date volume is up 7% to 76,910. In the passenger car brands ranking, Toyota (-1.8%) manages a fourth consecutive win at 10.4% share but remains #2 year-to-date below Suzuki (+14.4%), 2nd in July. Skoda (+54.9%) and BMW (+65.3%) both post fantastic scores, and are followed by Volkswagen (+20.4%) and Ford (+13.4%). Renault (+292.6%) is by far the most dynamic carmaker in the Top 20, with Dacia (+56.2%), KGM (+40.2%), MG (#14) and Citroen (#18) also making themselves noticed. Tesla slips out of the Top 20 and is down -10.8% year-to-date.
Looking at models, the Skoda Octavia (+96.4%) threepeats at #1 with 4.5% share, distancing the Suzuki S-Cross by just 7 sales. But it’s the S-Cross that keeps the YTD leadership with 4.9% of the market. The Suzuki Vitara (-6.2%) returns to the podium, distancing the Kia Ceed (-1.6%) and Ford Tourneo Custom. The Toyota Yaris Cross (+49%) is up to #6 and the Suzuki Swift (+103.2%) surges ahead.
Previous month: Hungary June 2025: Skoda Octavia and Dacia Duster on top
One year ago: Hungary July 2024: Suzuki S-Cross best-seller
Full July 2025 Top 20 brands and YTD Top 20 models below.
Hungary July 2025 – brands:
| Pos | Brand PC only | Jul-25 | % | /24 | Jun | 2025 1-7 | % | /24 | Pos | FY24 |
| 1 | Toyota | 1,120 | 10.4% | – 1.8% | 1 | 8,129 | 10.6% | – 6.2% | 2 | 2 |
| 2 | Suzuki | 1,074 | 9.9% | + 14.4% | 3 | 8,507 | 11.1% | – 10.7% | 1 | 1 |
| 3 | Skoda | 911 | 8.4% | + 54.9% | 2 | 6,776 | 8.8% | + 13.3% | 3 | 3 |
| 4 | BMW | 815 | 7.5% | + 65.3% | 7 | 4,101 | 5.3% | + 25.9% | 7 | 7 |
| 5 | Volkswagen | 808 | 7.5% | + 20.4% | 4 | 5,473 | 7.1% | – 1.3% | 5 | 4 |
| 6 | Ford | 760 | 7.0% | + 13.4% | 5 | 5,571 | 7.2% | + 64.5% | 4 | 5 |
| 7 | Kia | 708 | 6.6% | + 19.6% | 6 | 4,949 | 6.4% | + 29.3% | 6 | 6 |
| 8 | Mercedes | 552 | 5.1% | + 12.7% | 8 | 3,309 | 4.3% | + 12.2% | 9 | 9 |
| 9 | Hyundai | 474 | 4.4% | + 6.0% | 11 | 2,917 | 3.8% | – 12.8% | 10 | 10 |
| 10 | Renault | 369 | 3.4% | + 292.6% | 10 | 2,365 | 3.1% | + 17.4% | 12 | 13 |
| 11 | Audi | 322 | 3.0% | + 0.6% | 15 | 2,060 | 2.7% | + 6.3% | 13 | 15 |
| 12 | Dacia | 303 | 2.8% | + 56.2% | 9 | 2,434 | 3.2% | + 2.8% | 11 | 11 |
| 13 | Volvo | 241 | 2.2% | – 8.4% | 16 | 1,674 | 2.2% | – 21.6% | 14 | 14 |
| 14 | MG | 239 | 2.2% | n/a | 17 | 1,074 | 1.4% | – 11.5% | 18 | 19 |
| 15 | Peugeot | 220 | 2.0% | + 2.3% | 13 | 1,614 | 2.1% | + 40.2% | 16 | 17 |
| 16 | Nissan | 205 | 1.9% | n/a | 18 | 3,783 | 4.9% | + 17.3% | 8 | 8 |
| 17 | Opel | 183 | 1.7% | – 33.0% | 12 | 1,634 | 2.1% | – 31.7% | 15 | 12 |
| 18 | Citroen | 153 | 1.4% | n/a | 19 | n/a | n/a | n/a | n/a | n/a |
| 19 | KGM/Ssangyong | 136 | 1.3% | + 40.2% | n/a | 902 | 1.2% | – 18.4% | 20 | 18 |
| 20 | BYD | 133 | 1.2% | – 10.1% | 20 | 1,005 | 1.3% | + 51.6% | 19 | 22 |
| n/a | Tesla | 103 | 1.0% | n/a | 14 | 1,200 | 1.6% | – 10.8% | 17 | 16 |
Hungary January-July 2025 – models:
| Pos | Model | 2025 1-7 | % | /24 | Pos | FY24 |
| 1 | Suzuki S-Cross | 3,769 | 4.9% | + 4.8% | 1 | 2 |
| 2 | Skoda Octavia | 3,564 | 4.6% | + 0.6% | 2 | 3 |
| 3 | Suzuki Vitara | 3,220 | 4.2% | – 31.3% | 3 | 1 |
| 4 | Nissan Qashqai | 2,419 | 3.1% | + 25.9% | 4 | 4 |
| 5 | Kia Ceed | 2,149 | 2.8% | + 11.5% | 5 | 5 |
| 6 | Dacia Duster | 1,737 | 2.3% | – 3.3% | 6 | 7 |
| 7 | Ford Tourneo Custom | 1,713 | 2.2% | + 140.3% | 7 | 22 |
| 8 | Toyota Corolla | 1,552 | 2.0% | – 16.6% | 9 | 6 |
| 9 | Toyota Yaris Cross | 1,446 | 1.9% | + 16.8% | 11 | 12 |
| 10 | Kia Sportage | 1,417 | 1.8% | + 33.6% | 12 | 14 |
| 11 | Suzuki Swift | 1,340 | 1.7% | + 44.4% | 13 | 17 |
| 12 | Toyota C-HR | 1,332 | 1.7% | – 6.3% | 14 | 9 |
| 13 | VW Golf | 1,251 | 1.6% | – 10.7% | 15 | 15 |
| 14 | Toyota Corolla Cross | 1,019 | 1.3% | + 16.1% | 16 | 20 |
| 15 | Ford Puma | 1,018 | 1.3% | + 18.5% | 17 | 24 |
| 16 | Hyundai Tucson | 967 | 1.3% | – 9.5% | 20 | 19 |
| 17 | Ford Kuga | 955 | 1.2% | + 1.3% | 24 | 13 |
| 18 | Nissan X-Trail | 890 | 1.2% | + 47.4% | 19 | 25 |
| 19 | Skoda Superb | 834 | 1.1% | + 50.3% | 25 | 28 |
Hungary July 2025 – models:
| Pos | Model | Jul-25 | % | /24 | Jun |
| 1 | Skoda Octavia | 487 | 4.5% | + 96.4% | 1 |
| 2 | Suzuki S-Cross | 480 | 4.4% | + 15.7% | 3 |
| 3 | Suzuki Vitara | 381 | 3.5% | – 6.2% | 4 |
| 4 | Kia Ceed | 305 | 2.8% | – 1.6% | 5 |
| 5 | Ford Tourneo Custom | 238 | 2.2% | n/a | 11 |
| 6 | Toyota Yaris Cross | 234 | 2.2% | + 49.0% | 13 |
| 7 | Kia Sportage | 227 | 2.1% | + 18.8% | 14 |
| 8 | Ford Kuga | 216 | 2.0% | + 2.4% | 40 |
| 9 | Dacia Duster | 202 | 1.9% | + 11.0% | 2 |
| 10 | Toyota Corolla | 201 | 1.9% | – 19.6% | 6 |
| 11 | Suzuki Swift | 191 | 1.8% | + 103.2% | 8 |
| 12 | Hyundai Tucson | 191 | 1.8% | + 34.5% | 28 |
Source: Datahouse, many thanks to Csaba.
