Finland July 2025: Toyota RAV4, Skoda Enyaq and Elroq on top
The Skoda Enyaq ranks #2 in Finland in July.
It’s a third positive month of the year for Finnish new car sales after April and June with July sales up 5% to 5,286. The year-to-date volume remains in negative however at -3.4% to 41,862. Toyota (-7%) reclaims the brands top spot despite going against the market grain with negative volumes. Skoda (+72.4%) is up two spots on last month to #2 with 14% share, its best performance so far this year and since December when it held a record 15.1% of the Finnish market. Volkswagen (+39.1%) is relegated to third place despite a splendid YoY uptick. Volvo (-7.3%) struggles at #4 and Kia (+7.8%) rounds out the Top 5. Ford (+41.5%), BMW (+37.2%) and Audi (+24.7%) fare best in the remainder of the Top 10. Tesla is up 79.7% to #12.
Model-wise, the Toyota RAV4 (+211.9%) rallies back up 19 spots on June and signs its 2nd win this year after last March. Meanwhile the Skoda Enyaq (+134.9%) is up 10 ranks to #2 and 3.7% share, its best scores since last October when it topped the charts outright. First podium finish for the Skoda Elroq at 3.6% share, double its June score. The Toyota Corolla (-27.2%) and C-HR (-2.9%) retrograde, while the Yaris (+19.1%), Volvo XC60 (+23.7%) and VW ID.4 (+41.6%) all excel. Still #1 year-to-date, the Toyota Yaris Cross sinks -57.4% to #9 for the month. Notice also the VW ID.7 up 229.6% to #12, the Kia Stonic up 87.2% and the Tesla Model Y up 77.1%.
Previous month: Finland June 2025: Volkswagen #1 for 1st time in 4.5 years, Kia Ceed signs first win
One year ago: Finland July 2024: Toyota Yaris Cross signs first ever win, C-HR up to #3
Full July 2025 Top 30 brands and Top 20 models below.
Finland July 2025 – brands:
| Pos | Brand | Jul-25 | % | /24 | Jun | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 915 | 17.3% | – 7.0% | 2 | 6,324 | 15.1% | – 25.4% | 1 | 1 |
| 2 | Skoda | 738 | 14.0% | + 72.4% | 4 | 4,004 | 9.6% | + 1.9% | 3 | 3 |
| 3 | Volkswagen | 591 | 11.2% | + 39.1% | 1 | 5,131 | 12.3% | + 43.3% | 2 | 4 |
| 4 | Volvo | 485 | 9.2% | – 7.3% | 5 | 3,644 | 8.7% | – 26.7% | 4 | 2 |
| 5 | Kia | 417 | 7.9% | + 7.8% | 3 | 3,583 | 8.6% | + 7.3% | 5 | 5 |
| 6 | BMW | 295 | 5.6% | + 37.2% | 6 | 2,035 | 4.9% | – 9.4% | 6 | 8 |
| 7 | Ford | 242 | 4.6% | + 41.5% | 9 | 1,711 | 4.1% | + 42.8% | 9 | 12 |
| 8 | Audi | 202 | 3.8% | + 24.7% | 10 | 1,799 | 4.3% | + 20.8% | 8 | 11 |
| 9 | Mercedes | 197 | 3.7% | – 24.8% | 7 | 1,901 | 4.5% | – 24.0% | 7 | 6 |
| 10 | Nissan | 134 | 2.5% | – 52.0% | 14 | 1,584 | 3.8% | – 24.2% | 10 | 10 |
| 11 | Hyundai | 116 | 2.2% | – 50.2% | 12 | 1,456 | 3.5% | – 22.1% | 11 | 9 |
| 12 | Tesla | 106 | 2.0% | + 79.7% | 8 | 1,092 | 2.6% | – 41.4% | 12 | 7 |
| 13 | Citroen | 86 | 1.6% | + 160.6% | 17 | 447 | 1.1% | + 46.6% | 18 | 22 |
| 14 | Dacia | 82 | 1.6% | + 310.0% | 20 | 457 | 1.1% | + 49.3% | 16 | 21 |
| 15 | Renault | 74 | 1.4% | + 23.3% | 11 | 962 | 2.3% | + 159.3% | 13 | 15 |
| 16 | Mazda | 53 | 1.0% | – 14.5% | 18 | 450 | 1.1% | – 5.3% | 17 | 17 |
| 17 | Peugeot | 45 | 0.9% | – 58.7% | 22 | 545 | 1.3% | + 12.4% | 15 | 13 |
| 18 | Opel | 43 | 0.8% | – 61.3% | 23 | 264 | 0.6% | – 34.8% | 25 | 14 |
| 19 | MG | 42 | 0.8% | + 110.0% | 19 | 298 | 0.7% | + 1141.7% | 22 | 31 |
| 20 | Cupra | 41 | 0.8% | + 24.2% | 24 | 310 | 0.7% | + 48.3% | 21 | 26 |
| 21 | Polestar | 40 | 0.8% | – 41.2% | 13 | 902 | 2.2% | + 183.6% | 14 | 16 |
| 22 | Mitsubishi | 38 | 0.7% | – 7.3% | 15 | 425 | 1.0% | – 4.5% | 19 | 19 |
| 23 | Porsche | 37 | 0.7% | + 94.7% | 21 | 275 | 0.7% | + 70.8% | 23 | 25 |
| 24 | BYD | 32 | 0.6% | – 41.8% | 30 | 207 | 0.5% | – 40.0% | 29 | 20 |
| 25 | Mini | 31 | 0.6% | + 287.5% | 29 | 153 | 0.4% | + 98.7% | 30 | 32 |
| 26 | Lexus | 29 | 0.5% | + 3.6% | 25 | 260 | 0.6% | + 7.9% | 26 | 23 |
| 27 | Subaru | 28 | 0.5% | – 31.7% | 28 | 241 | 0.6% | – 0.4% | 27 | 24 |
| 28 | Suzuki | 21 | 0.4% | – 74.7% | 26 | 355 | 0.8% | – 32.4% | 20 | 18 |
| 29 | Land Rover | 17 | 0.3% | + 13.3% | 27 | 212 | 0.5% | + 17.8% | 28 | 27 |
| 30 | Seat | 7 | 0.1% | – 72.0% | 16 | 268 | 0.6% | + 46.4% | 24 | 28 |
Finland July 2025 – models:
| Pos | Model | Jul-25 | % | /24 | Jun | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota RAV4 | 209 | 4.0% | + 211.9% | 20 | 1,048 | 2.5% | + 37.4% | 5 | 12 |
| 2 | Skoda Enyaq | 195 | 3.7% | + 134.9% | 12 | 1,035 | 2.5% | + 49.6% | 6 | 9 |
| 3 | Skoda Elroq | 192 | 3.6% | new | 9 | 763 | 1.8% | new | 12 | – |
| 4 | Toyota Corolla | 190 | 3.6% | – 27.2% | 5 | 1,149 | 2.7% | – 56.9% | 3 | 1 |
| 5 | Toyota C-HR | 170 | 3.2% | – 2.9% | 17 | 784 | 1.9% | – 11.5% | 11 | 13 |
| 6 | Toyota Yaris | 168 | 3.2% | + 19.1% | 4 | 1,331 | 3.2% | – 25.2% | 2 | 4 |
| 7 | Volvo XC60 | 146 | 2.8% | + 23.7% | 6 | 1,073 | 2.6% | + 12.2% | 4 | 8 |
| 8 | VW ID.4 | 143 | 2.7% | + 41.6% | 14 | 994 | 2.4% | + 26.0% | 9 | 11 |
| 9 | Toyota Yaris Cross | 127 | 2.4% | – 57.4% | 2 | 1,454 | 3.5% | – 22.9% | 1 | 2 |
| 10 | Kia Ceed | 108 | 2.0% | + 14.9% | 1 | 1,022 | 2.4% | + 14.8% | 7 | 10 |
| 11 | Skoda Octavia | 102 | 1.9% | + 6.3% | n/a | 590 | 1.4% | – 61.1% | 16 | 6 |
| 12 | VW ID.7 | 89 | 1.7% | + 229.6% | 13 | 822 | 2.0% | + 141.1% | 10 | 22 |
| 13 | Volvo V60 | 89 | 1.7% | + 18.7% | n/a | 574 | 1.4% | – 29.8% | 17 | 14 |
| 14 | Tesla Model Y | 85 | 1.6% | + 77.1% | 7 | 726 | 1.7% | – 40.8% | 13 | 3 |
| 15 | Volvo EX40 | 84 | 1.6% | + 40.0% | n/a | 508 | 1.2% | + 330.5% | 20 | 42 |
| 16 | Kia Stonic | 73 | 1.4% | + 87.2% | n/a | 467 | 1.1% | + 0.9% | 24 | 21 |
| 17 | VW Tiguan | 69 | 1.3% | + 13.1% | 19 | 651 | 1.6% | + 97.9% | 14 | 18 |
| 18 | Nissan Qashqai | 66 | 1.2% | – 49.2% | 11 | 1,017 | 2.4% | – 23.6% | 8 | 7 |
| 19 | Audi Q4 e-Tron | 61 | 1.2% | + 8.9% | n/a | 505 | 1.2% | – 14.0% | 21 | 19 |
| 20 | Skoda Kodiaq | 61 | 1.2% | + 1.7% | n/a | 418 | 1.0% | + 89.1% | 27 | 30 |
| n/a | Kia EV3 | 57 | 1.1% | new | n/a | 591 | 1.4% | new | 15 | 146 |
| n/a | VW T-Cross | 53 | 1.0% | + 29.3% | 3 | 472 | 1.1% | + 72.9% | 23 | 41 |
| n/a | Kia Niro | 52 | 1.0% | – 1.9% | 18 | 395 | 0.9% | – 14.7% | 28 | 28 |
| n/a | Skoda Superb | 50 | 0.9% | – 15.3% | n/a | 429 | 1.0% | + 54.9% | 26 | 31 |
| n/a | VW Taigo | 48 | 0.9% | + 140.0% | 8 | 573 | 1.4% | + 218.3% | 18 | 46 |
| n/a | VW Golf | 46 | 0.9% | – 2.1% | n/a | 566 | 1.4% | + 3.1% | 19 | 20 |
| n/a | Ford Focus | 33 | 0.6% | – 34.0% | n/a | 390 | 0.9% | + 16.1% | 29 | 34 |
| n/a | Toyota bZ4x | 24 | 0.5% | + 0.0% | n/a | 380 | 0.9% | + 150.0% | 30 | 66 |
| n/a | Polestar 4 | 20 | 0.4% | new | 15 | 463 | 1.1% | new | 25 | 67 |
| n/a | Renault Clio | 10 | 0.2% | + 100.0% | 10 | 491 | 1.2% | + 732.2% | 22 | 81 |
Source: AUT
