Ecuador July 2025: GWM, Chery, Hyundai stand out in highest July volume in 6 years
The GWM Poer is up to 4th place in Ecuador in July.
New vehicle sales in Ecuador surge 31.8% year-on-year in July to 11,607 units, the best monthly result since March 2024 and the highest July since 2019. This tilts the year-to-date tally into positive territory at +1.4% to 66,949. Kia (+38.9%) confirms it is the new favourite of Ecuadorian buyers with 15.3% share, albeit below the 16.3% it commands through July. Chevrolet (-16.6%) endures the worst performance in the Top 20 and falls to 11.4% share vs. 14% so far this year. Hyundai (+67.5%) is back above Toyota (-4.9%) for third place. Sinotruk (+146.9%) is back up 7 spots on last month to #9, signing the biggest YoY gain in the Top 10, with GWM (+103%), Chery (+81.3%), Renault (+55.2%) and JAC (+52.7%) also standing out. Below, BYD (+325.4%), Foton (+149.5%) and Dongfeng (+87.4%) make themselves noticed.
Model-wise, the Kia Soluto easily holds onto the top spot with 7% share while the Chevrolet D-Max returns to the 2nd place it holds year-to-date. The Chevrolet Groove is also up one rank on last month to #3 as is the GWM Poer up to #4. #2 in June, the Kia Sonet falls to #5 for the month vs. #4 year-to-date. The Hyundai Tucson is back into the Top 10 at #6 ahead of the Kia Sportage and Seltos.
Previous month: Ecuador June 2025: Kia (+31.6%) knocks Chevrolet (-27.9%) out
Previous year: Ecuador Full Year 2024: Chevrolet celebrates 30 straight years at #1
Full July 2025 Top 20 brands and Top 10 models below.
Ecuador July 2025 – brands:
| Pos | Brand | Jul-25 | % | /24 | Jun | 2025 1-7 | % | /24 | Pos | FY24 |
| 1 | Kia | 1,775 | 15.3% | + 38.9% | 1 | 10,893 | 16.3% | + 7.7% | 1 | 2 |
| 2 | Chevrolet | 1,320 | 11.4% | – 16.6% | 2 | 9,362 | 14.0% | – 23.3% | 2 | 1 |
| 3 | Hyundai | 717 | 6.2% | + 67.5% | 4 | 4,078 | 6.1% | + 23.1% | 3 | 4 |
| 4 | Toyota | 637 | 5.5% | – 4.9% | 3 | 3,468 | 5.2% | – 16.7% | 4 | 3 |
| 5 | GWM | 609 | 5.2% | + 103.0% | 5 | 3,427 | 5.1% | + 82.9% | 5 | 8 |
| 6 | Chery | 522 | 4.5% | + 81.3% | 7 | 3,046 | 4.5% | + 3.5% | 6 | 5 |
| 7 | Renault | 481 | 4.1% | + 55.2% | 8 | 2,535 | 3.8% | + 12.5% | 8 | 7 |
| 8 | Suzuki | 424 | 3.7% | + 37.7% | 6 | 2,683 | 4.0% | + 5.4% | 7 | 6 |
| 9 | Sinotruk | 363 | 3.1% | + 146.9% | 16 | 1,729 | 2.6% | + 57.9% | 10 | 17 |
| 10 | JAC | 362 | 3.1% | + 52.7% | 9 | 1,973 | 2.9% | + 10.3% | 9 | 9 |
| 11 | Dongfeng | 298 | 2.6% | + 87.4% | 10 | 1,723 | 2.6% | + 36.4% | 11 | 16 |
| 12 | DFSK | 282 | 2.4% | + 27.0% | 12 | 1,569 | 2.3% | – 0.3% | 13 | 10 |
| 13 | Volkswagen | 267 | 2.3% | + 53.4% | 14 | 1,426 | 2.1% | – 19.6% | 15 | 11 |
| 14 | BYD | 251 | 2.2% | + 325.4% | 11 | 1,291 | 1.9% | + 216.4% | 16 | n/a |
| 15 | Mazda | 240 | 2.1% | + 49.1% | 17 | 1,499 | 2.2% | + 0.6% | 14 | 14 |
| 16 | Jetour | 238 | 2.1% | + 57.6% | 18 | 993 | 1.5% | – 16.6% | 19 | 18 |
| 17 | Hino | 227 | 2.0% | + 11.8% | 13 | 1,574 | 2.4% | + 8.5% | 12 | 13 |
| 18 | Foton | 227 | 2.0% | + 149.5% | 15 | 1,071 | 1.6% | + 40.4% | 17 | n/a |
| 19 | Shineray | 176 | 1.5% | + 2.3% | 20 | 1,022 | 1.5% | – 34.5% | 18 | 15 |
| 20 | Nissan | 152 | 1.3% | – 16.5% | 19 | 921 | 1.4% | – 45.5% | 20 | 12 |
Ecuador July 2025 – models:
| Pos | Model | Jul-25 | % | Jun | 2025 1-7 | % | Pos | FY24 |
| 1 | Kia Soluto | 817 | 7.0% | 1 | 5,055 | 7.6% | 1 | 2 |
| 2 | Chevrolet D-Max | 489 | 4.2% | 3 | 3,377 | 5.0% | 2 | 1 |
| 3 | Chevrolet Groove | 407 | 3.5% | 4 | 2,348 | 3.5% | 3 | 3 |
| 4 | GWM Poer | 341 | 2.9% | 5 | 1,966 | 2.9% | 5 | 6 |
| 5 | Kia Sonet | 326 | 2.8% | 2 | 2,137 | 3.2% | 4 | 4 |
| 6 | Hyundai Tucson | 276 | 2.4% | n/a | 1,339 | 2.0% | 7 | n/a |
| 7 | Kia Sportage | 250 | 2.2% | 6 | 1,501 | 2.2% | 6 | 7 |
| 8 | Kia Seltos | 228 | 2.0% | 8 | 1,220 | 1.8% | 8 | 9 |
| 9 | Toyota Hilux | 188 | 1.6% | 7 | 832 | 1.2% | n/a | n/a |
| 10 | GWM Wingle | 146 | 1.3% | 10 | 925 | 1.4% | 10 | n/a |
| n/a | Chery Arrizo | 144 | 1.2% | n/a | 707 | 1.1% | n/a | n/a |
| n/a | JAC HFC 1037 | 138 | 1.2% | n/a | 743 | 1.1% | n/a | n/a |
| n/a | Hyundai Grand i10 | 133 | 1.1% | 9 | 934 | 1.4% | 9 | n/a |
| n/a | Suzuki Swift | 124 | 1.1% | n/a | 718 | 1.1% | n/a | 10 |
| n/a | Chevrolet Onix | 33 | 0.3% | n/a | 427 | 0.6% | n/a | n/a |
Source: AEADE
This Post Has 4 Comments
Interesting market. When is GWM seriously coming to Europe? They have excellent cars.
I read that they are not interested in the European market,which is unusual for a Chinese brand.
They sell four models in Germany. Ora 03 (Funky Cat), Ora 07, Wey 03 and Wey 05. The Funky Cat had some success and I frequently see them. The rest not. I’ve read tests of the Wey and they weren’t too thrilled. While interior quality was good, they smell badly even after months. And biggest problem: the chassis. In America and China you can sell wobbly driving SUVs, but Europeans want an advanced chassis that fits our engaging roads better. The Funky Car faired better, especially in driving dynamics, but is a bit too expensive.
I saw some Turkish Haval in Greece this summer, they looked nice, but are also not very special.
I think
The only way they could succeed would be the price and that is often not as good as one might think.
Smell badly? What are you talking about?
The Germans despise Asian products a lot, but they have to start dealing with the fact that Asians have far better value products. Havals have something unique: PHEVs with huge batteries like 35 kWh to 45 kWh. They are practically electric cars with battery extenders. It’s an excellent solution for those who fear the low range of electric cars.