Puerto Rico (USA) First Half 2025: Toyota RAV4 #1 again, Kia Seltos up to #2

The Kia Seltos is only outsold by the Toyota RAV4 in Puerto Rico.

58,284 new light vehicles found a buyer in Puerto Rico over the First Half of 2025, a -4.5% year-on-year drop. Toyota (-1.8%) manages to improve its market share from 25.3% to 26.1% to easily stay in the lead of the manufacturers charts. Hyundai (-4.6%) is unchanged at 16.5% while Kia improves slightly to 12.6%. In contrast Ford Motor (-22.1%), Mitsubishi (-13.2%) and Nissan (-15.9%) are all hit hard. Stellantis (-5.4%) fares better unlike in the rest of the US. Mercedes (+92.8%), Mini (+86.9%), BMW (+40.8%), Lexus (+37.7%), Porsche (+29.5%) and Mazda (+23.4%) all surge ahead below.

The Toyota RAV4 (+18.7%) remains the favourite of Puerto Rican buyers, even tightening its grip on the market as its share grows from 7.4% to 9.2%. The Kia Seltos (+9.7%) leaps up two spots on last year to land in a beautiful 2nd place with 5.4% of the market. It overtakes the Toyota Corolla (-9.7%) and Corolla Cross (-11.7%) both struggling. The Hyundai Venue (+5.8%) stays at #5 but the Kia Soul (+58.4%) at #6 (+9) and Hyundai Elantra (+21.6%) at #7 (+2) both climb up the charts. The Toyota Tacoma (+30.3%) also impresses at #10. The Ford F-Series (-19.2%) is the only US model in the Top 15 at #9.

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Full H1 2025 Top 30 All manufacturers and Top 50 models below.