Italy June 2025: Devastated market (-17.4%), Dacia places two models on podium for the 1st time

The Dacia Duster is #3 in Italy in June. Picture quattroruote.it

Mediocre results for new car sales in Italy in June: off -17.4% year-on-year to 132,191 units. This way the H1 volume drops further into negative at -3.6% to 854,690. This is a loss of 21.1% and 228,500 units compared with pre-pandemic H1 2019. Sales by channel show private sales imploding -29.5% to 67,756 and 50.9% share vs. 59.5% in June 2024 (51.7% vs. 55% YTD). Weak private sales traditionally show an artificial market. Meanwhile self registrations are down -14% to 18,887 and 14.2% share vs. 13.6% a year ago (10.1% vs. 11.1% YTD), long term leases are actually up 4% to 31,672 and 23.8% share vs. 18.9% (24% vs. 20.7% YTD), short term rentals surge 36.6% to 6,515 and 4.9% share vs. 3% (9.5% vs. 7.7% YTD) and company sales edge up 0.5% to 8,303 and 6.2% share vs. 5.1% (5.7% vs. 5.4% YTD).

Looking at power sources, petrol freefalls -26.5% to 23.6% share vs. 26.5% a year ago (26.1% vs. 30.2% YTD), diesel is off -35.8% to 10% share vs. 12.8% last year (9.9% vs. 14.6% YTD), LPG drops 21.5% to 9.6% share vs. 10.1% in June 2024 (9.1% vs. 9.1% YTD) and HEVs edge down -7.1% to 43.6% vs. 38.7% (44.5% vs. 38.9% YTD). Among this, full hybrids are off -4.7% to 12.9% share vs. 11.1% a year ago (12.6$ vs. 10.8% YTD) and mild hybrids are down -8.1% to 30.7% share vs. 27.6% last year (31.9% vs. 28.1% YTD). PHEVs surge 69.9% to 9,546 and 7.2% share vs. 3.5% in June 2024 (5.3% vs. 3.3% YTD) but BEVs sink -40.7% to just 7,953 and 6% share vs. 8.3% a year ago as last June marked the start of incentives for BEVs. As a result BEV YTD share is still up on H1 2024 at 5.2% vs. 3.9% last year.

In the brands ranking, Fiat (-34.8%) continues to see its market share thaw month after month: it started the year at 11.9%, then 10.7% in February, 9.7% in March, 8.8% in April, 8.6% in May and 8.3% this month. Toyota (-10.9%) and Volkswagen (-13.2%) ensure the podium is unchanged on last month, H1 and FY2024. Dacia (-32.6%) is down on what was a record month last year but still gains one spot on May to #4 overall. Renault (-28.3%) is also up one rank to #5, distancing BMW (+10.8%), Audi (-5.1%) and Peugeot (-15.5%) down four spots on last month to #8. Ford (+1.9%) and Mercedes (+8.9%) close out the Top 10 in positive fashion. BYD (+1284.8%), Alfa Romeo (+89.6%), DR Motor (+42.4%), Mini (+33%) and Cupra (+30.7%) all impress below. Note Cupra now sells a whopping 4.5 times the amount of sister brand Seat (-50.8%) down to a mediocre #35. Tesla is off -66%.

Over in the models charts, like the carmaker the Fiat Panda (-29.4%) has seen its market share decrease since January (10%) to just 5.7% in June. It holds 7.3% over H1. The Panda accounts for 68% of Fiat June volumes and 76% over H1. Big mistake was to now only offer the Fiat 500 as a BEV (155 sales this month) as well as the new Grande Panda (74 sales). The Dacia Sandero (-52.7%) is in complete freefall year-on-year but returns to the #2 spot it now also holds year-to-date. The Dacia Duster (+19.5%) climbs to #3, the nameplate’s best ranking since hitting #2 in December 2021. For the first time in Italy, there are two Dacia models on the podium. The Renault Clio (-28%) and Jeep Avenger (-20.6%) struggle  and distance the Toyota Yaris (-0.4%) and Yaris Cross (-16.1%). The Toyota Aygo X (+6.2%) equals its best ever ranking at #8, also reached in September 2022, the MG ZS (-5%) returns inside the Top 10 while the BMW X1 (+28.1%) misses it for just two sales at #11, its new ranking best, eclipsing the #12 it hit last September.

Previous month: Italy May 2025: Jeep Avenger repeats at #2, Peugeot 208 up to record #3

One year ago: Italy June 2024: Market up 15%, Dacia and Tesla at all time highs

Full Top 51 All brands and Top 50 models below.