Ireland June 2025: Tesla at 22.2% share, Smart #1 up to #3

The Smart #1 is the third best-selling vehicle in Ireland in June.

Irish registrations traditionally slow down in the lead to the biannual licence plate change of July and June 2025 is up 65.5% year-on-year to a still very weak 2,441 sales. The H1 2025 tally is up 3.6% to 81,750. Tesla usually has a bumper month in June and this year is no exception: with sales up 6.1% it reaches a spectacular 22.2% share, still below the 34.3% it commanded a year ago in June 2024. Given the tiny weight of this month’s sales compared to H1, Tesla is stuck in 17th place year-to-date. Kia (+228.8%) is up to #2 but the hero of the month is Smart (+18200%) up to 7.5% share and third place vs. just 0.3% and #30 so far this year. Fiat (+6900%), Suzuki (+800%), Hyundai (+221.6%) and Ford (+139.7%) also impress with fantastic gains in the remainder of the Top 10.

Over in the models lane, like a year ago Tesla dominates with the Model 3 (+2.4%) and Model Y (+10.8%) in the lead with over 10% share each. The surprise is the arrival of the Smart #1 directly at #3 with 7.5% share vs. #107 and 0.2% share year-to-date. The new Hyundai Inster goes up a further four spots on last month to #4, distancing the Kia Sportage (+116.2%), Skoda Octavia (+65%) and VW Golf (+205%). The Suzuki Vitara (+700%), Ford Focus (+194.1%) and Jeep Avenger (+2400%) round out the Top 10 in spectacular fashion.

Previous month: Ireland May 2025: VW Tiguan #1, Hyundai Inster inside Top 10

One year ago: Ireland June 2024: Tesla up to 34.3% share, Model 3 and Y on top

Full June 2025 Top 38 All brands and Top 191 All models below.