Germany First Half 2025: Cupra (+67.6%) catches up on Seat (-27.1%), VW T-Roc (-4.7%) on Golf (-28.1%)

Cupra will soon outsell Seat in Germany.

The German new car market is off -4.7% year-on-year over the First Half of 2025 to 1,402,789 units. This result is down -24% on the pre-pandemic H1 2019 levels of 1,849,000. BEV sales are up 35.1% to 248,726 and 17.7% share vs. 12.5% over the same period in 2024 and PHEVs surge 55.1% to 138,905 and 9.9% share vs. 6.1% last year. Volkswagen (-1.1%) improves its share to 20.4% with just under 286,000 sales. The Top 6 brands are unchanged on a year ago with Mercedes (+0.1%), BMW (+3.8%) and Skoda (+4.6%) defying the negative market with small upticks. On the other hand Audi (-6.2%) and Opel (-20.4%) struggle. Cupra (+67.6%) soars 8 spots to #10 (even without Leon sales which are not split between Cupra and Seat) whereas sister brand Seat (-27.1%) is down from #7 to #9. Renault (+8.5%), Nissan (+4.6%), Mini (+1.8%) and Volvo (+0.4%) are also up below.

Model-wise, the VW Golf (-28.1%) is in freefall and sees its advantage over the #2, the VW T-Roc (-4.7%) thaw from 20,242 sales last year to just 5,081 now. Volkswagen now monopolies the Top 4 with the Tiguan (+1.9%) undeterred by the arrival of the Tayron and the Passat (-9%) in tow. The Opel Corsa (+14.4%) is the best of the rest at #5 vs. #9 over the First Half 2024. The Skoda Octavia (-17.9%) is in great difficulty at #6 but the BMW X1 (+40.9%) and Fiat Ducato (+19.2%) both surge ahead to #7 and #9 respectively. However the Audi A6 (+87.8%) up 41 ranks to #10, the BMW 5 Series (+82.5%) up 42 to #11 and most of all the VW ID.7 (+789.3%) up 145 to #12 do even better below.

Previous post: Germany June 2025: Market falls -13.8%, VW off -20.7%, Opel Corsa on podium

One year ago: Germany June 2024: Skoda up to #2, VW T-Roc #1, ID.3 #3 and MG 4 #12

Full H1 2025 Top 68 All brands and Top 406 All models vs. H1 2024 figures below.