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Canada June/Q2 2025: Honda up 31.6%, Kia up 25.5%, Tesla down -74.5%

Honda CR-V sales are up 25.4% over Q2.

Estimates by local consultancy DesRosiers Automotive have the Canadian new light vehicle market up 5.3% year-on-year in June to 178,000 units. However the year-ago comparison base was particularly low and the SAAR comes in at 1.81 million, the lowest level so far this year. Q2 sales are up 6.5% to 532,000 and H1 volumes advance 4.3% to 958,000. All data below is for Q2. General Motors (+8%) remains the most popular OEM but Hyundai-Kia (+18.5%) leapfrogs Toyota Motor (+8.6%) and Ford Motor (-3.5%) to place #2, a ranking it now also holds over H1 vs. #4 over the Full Year 2024. Honda Canada (+31.8%) sports the biggest gain in market, with Nissan Group/Mitsubishi (+16.9%) also in great shape. Stellantis (-9.7%) underperforms. 

Looking at brands, Ford (-3.6%) stays win the lead but Toyota (+6.5%) catches up and is less than 1,200 sales below over Q2. Hyundai (+13.8%) passes Chevrolet (+12.6%) to #3 while Honda (+31.6%) stays at #5. Kia (+25.5%), Mazda (+19.9%) and Nissan (+19.5%) also post fantastic gains. Further down, Chrysler (+42.1%), Acura (+33.7%), Buick (+26.1%), Lexus (+23.5%), Subaru (+18.7%), Mercedes (+17.4%) and Mitsubishi (+15.2%) all beat the market. At the other end of the scale, Ram (-19%) falls heavily but the worst performance is delivered by Tesla estimated at -74.5% to just 4,500 sales over the period.

Model-wise, the Ford F-Series (+2.5%) slowly progresses YoY to hold onto the pole position by a large margin (over 8,000 sales) over the #2, a solid Toyota RAV4 (+11.6%). The next three vehicles fit in less than 100 sales: the GMC Sierra (+5.9%) stays in third place above the Honda CR-V (+25.4%) up to #4 and the Chevrolet Silverado (+20.7%) down to #5 despite an excellent score. The Ram Pickup (-23.9%) is in complete freefall and now ranks #6. Outstanding performances by the Nissan Kicks (+69.9%) up to #7 and the Honda Civic (+30.7%) at #10 and best-selling passenger car as usual.

Previous month: Canada May 2025: Lexus (+41.3%), Acura (+31.1%) strongest in market up 7.9%

One year ago: Canada Q2 2025: Volkswagen (+50.4%), Hyundai (+28.7%) stand out

Full Q2 2025 Top 15 OEMs, Top 46 All brands and Top 308 All models below.

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