Japan April 2025: Toyota places 11 models in Top 12 regular cars charts

Toyota Roomy sales are up 4-fold year-on-year in April.

It’s another strong month for new vehicle sales in Japan at +10.5% year-on-year to 342,876 units as year-ago volumes were impacted by production disruptions. The year-to-date tally after four months is up 13% to 1,628,227. Toyota (+12.1%) manages to beat its home market to climb to 32.9% share vs. 31% so far this year. Suzuki (+4.9%) returns to the 2nd spot it holds year-to-date, toppling Honda (-10.1%) in great difficulty. Daihatsu (+147%) recovers on devastated year-ago results, soaring past Nissan (-19%) to rank #4 year-to-date also. Isuzu (+19.3%) and Subaru (+18%) also shine further down the Top 10 but fall down the charts vs. March. Among foreign manufacturers, BMW (+42.2%), Mini (+40.2%) and Porsche (+27%) stand out.

In the regular cars ranking, Toyota spectacularly places 11 models in the Top 12. The Yaris/Cross (+10.8%) remains above the Corolla/Cross (-1.8%) in a reversal of 2024 results. The Sienta (-19.7%) stays at #3 while the Honda Freed (+69.9%) is the odd one out at #4. The Toyota Roomy (+339.5%), Raize (+59.7%), Aqua (+57.3%) and Prius (+49.2%) fare best, with the Noah (+18.4%) and Voxy (+12%) weaker but still above the market growth rate, an the Alphard (-4.8%) the only one in negative. Notice also the Suzuki Jimny Wagon (+128.4%), Mazda Roadster (+123.8%) and Toyota Land Cruiser W (+116.3%).

As for kei cars, the Honda N-BOX (-0.5%) is #1 again ahead of the Suzuki Spacia (+6.4%) and Daihatsu Tanto (+378.2%), reproducing the podium from last month, YTD and FY2024. The Suzuki Hustler (-6.4%) is 4th ahead of the Daihatsu Move (+2870.2%).

Previous month: Japan March 2025: Sales continue recovery at +10.7%

One year ago: Japan April 2024: Honda (+37.1%), Mitsubishi (+37.8%) defy market down -11.2%

Full April 2025 Top 50 All brands, Top 50 regular models and Top 30 All kei cars below.