Japan April 2025: Toyota places 11 models in Top 12 regular cars charts
Toyota Roomy sales are up 4-fold year-on-year in April.
It’s another strong month for new vehicle sales in Japan at +10.5% year-on-year to 342,876 units as year-ago volumes were impacted by production disruptions. The year-to-date tally after four month is up 13% to 1,628,227. Toyota (+12.1%) manages to beat its home market to climb to 32.9% share vs. 31% so far this year. Suzuki (+4.9%) returns to the 2nd spot it holds year-to-date, toppling Honda (-10.1%) in great difficulty. Daihatsu (+147%) recovers on devastated year-ago results, soaring past Nissan (-19%) to rank #4 year-to-date also. Isuzu (+19.3%) and Subaru (+18%) also shine further down the Top 10 but fall down the charts vs. March. Among foreign manufacturers, BMW (+42.2%), Mini (+40.2%) and Porsche (+27%) stand out.
In the regular cars ranking, Toyota spectacularly places 11 models in the Top 12. The Yaris/Cross (+10.8%) remains above the Corolla/Cross (-1.8%) in a reversal of 2024 results. The Sienta (-19.7%) stays at #3 while the Honda Freed (+69.9%) is the odd one out at #4. The Toyota Roomy (+339.5%), Raize (+59.7%), Aqua (+57.3%) and Prius (+49.2%) fare best, with the Noah (+18.4%) and Voxy (+12%) weaker but still above the market growth rate, an the Alphard (-4.8%) the only one in negative. Notice also the Suzuki Jimny Wagon (+128.4%), Mazda Roadster (+123.8%) and Toyota Land Cruiser W (+116.3%).
As for kei cars, the Honda N-BOX (-0.5%) is #1 again ahead of the Suzuki Spacia (+6.4%) and Daihatsu Tanto (+378.2%), reproducing the podium from last month, YTD and FY2024. The Suzuki Hustler (-6.4%) is 4th ahead of the Daihatsu Move (+2870.2%).
Previous month: Japan March 2025: Sales continue recovery at +10.7%
One year ago: Japan April 2024: Honda (+37.1%), Mitsubishi (+37.8%) defy market down -11.2%
Full April 2025 Top 50 All brands, Top 50 regular models and Top 30 All kei cars below.
Japan April 2025 – brands:
| Pos | Brand | Apr-25 | % | /24 | Mar | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 112,677 | 32.9% | + 12.1% | 1 | 505,422 | 31.0% | + 18.3% | 1 | 1 |
| 2 | Suzuki | 58,573 | 17.1% | + 4.9% | 3 | 259,611 | 15.9% | – 0.5% | 2 | 2 |
| 3 | Honda | 45,082 | 13.1% | – 10.1% | 2 | 229,137 | 14.1% | – 2.1% | 3 | 3 |
| 4 | Daihatsu | 41,258 | 12.0% | + 147.0% | 5 | 173,848 | 10.7% | + 182.5% | 4 | 5 |
| 5 | Nissan | 24,356 | 7.1% | – 19.0% | 4 | 157,693 | 9.7% | – 11.4% | 5 | 4 |
| 6 | Mazda | 10,675 | 3.1% | + 5.8% | 6 | 59,959 | 3.7% | + 21.0% | 6 | 6 |
| 7 | Mitsubishi | 8,131 | 2.4% | – 1.0% | 8 | 41,324 | 2.5% | – 4.8% | 7 | 7 |
| 8 | Lexus | 7,984 | 2.3% | + 7.6% | 10 | 29,357 | 1.8% | – 6.1% | 9 | 9 |
| 9 | Subaru | 7,563 | 2.2% | + 18.0% | 7 | 39,520 | 2.4% | + 19.5% | 8 | 8 |
| 10 | Isuzu | 4,879 | 1.4% | + 19.3% | 9 | 25,658 | 1.6% | + 27.1% | 10 | 10 |
| 11 | Mercedes | 3,202 | 0.9% | – 0.3% | 11 | 16,197 | 1.0% | – 2.7% | 11 | 11 |
| 12 | Hino | 2,711 | 0.8% | – 10.9% | 14 | 13,572 | 0.8% | + 0.6% | 12 | 12 |
| 13 | BMW | 2,575 | 0.8% | + 42.2% | 12 | 11,533 | 0.7% | + 21.9% | 14 | 13 |
| 14 | Mitsubishi Fuso | 2,293 | 0.7% | – 25.7% | 15 | 9,795 | 0.6% | – 13.9% | 15 | 14 |
| 15 | Volkswagen | 1,986 | 0.6% | + 17.6% | 13 | 11,861 | 0.7% | + 36.5% | 13 | 15 |
| 16 | Audi | 1,764 | 0.5% | + 11.3% | 16 | 7,028 | 0.4% | – 10.9% | 16 | 16 |
| 17 | Mini | 1,427 | 0.4% | + 40.2% | 17 | 6,192 | 0.4% | + 20.4% | 17 | 17 |
| 18 | Porsche | 781 | 0.2% | + 27.0% | 20 | 4,039 | 0.2% | + 28.4% | 19 | 21 |
| 19 | UD Trucks | 757 | 0.2% | + 49.0% | 18 | 4,359 | 0.3% | + 41.5% | 18 | 19 |
| 20 | Volvo | 700 | 0.2% | – 20.0% | 19 | 3,754 | 0.2% | – 14.7% | 20 | 18 |
| 21 | Jeep | 641 | 0.2% | – 5.2% | 22 | 2,927 | 0.2% | + 1.8% | 22 | 20 |
| 22 | Land Rover | 554 | 0.2% | + 12.6% | 21 | 3,230 | 0.2% | + 8.2% | 21 | 22 |
| 23 | Peugeot | 479 | 0.1% | + 40.5% | 23 | 2,131 | 0.1% | + 15.1% | 23 | 23 |
| 24 | Fiat | 228 | 0.1% | – 17.4% | 26 | 1,127 | 0.1% | – 15.6% | 24 | 25 |
| 25 | Citroen | 204 | 0.1% | – 4.2% | 25 | 976 | 0.1% | – 4.5% | 26 | 26 |
| 26 | BYD | 166 | 0.0% | + 147.8% | 27 | 771 | 0.0% | – 7.6% | 27 | 27 |
| 27 | Ferrari | 117 | 0.0% | – 0.8% | 28 | 452 | 0.0% | – 3.8% | 28 | 29 |
| 28 | Renault | 107 | 0.0% | – 62.2% | 24 | 1,127 | 0.1% | – 49.8% | 25 | 24 |
| 29 | Hyundai | 82 | 0.0% | + 110.3% | 38 | 214 | 0.0% | – 27.2% | 33 | 33 |
| 30 | Abarth | 68 | 0.0% | – 28.4% | 30 | 391 | 0.0% | – 22.9% | 29 | 28 |
| 31 | Lamborghini | 50 | 0.0% | + 4.2% | 33 | 260 | 0.0% | + 10.6% | 32 | 32 |
| 32 | Alfa Romeo | 49 | 0.0% | – 31.0% | 32 | 273 | 0.0% | – 27.0% | 30 | 31 |
| 33 | Maserati | 46 | 0.0% | – 39.5% | 29 | 265 | 0.0% | – 36.0% | 31 | 30 |
| 34 | Scania | 41 | 0.0% | + 0.0% | 35 | 178 | 0.0% | + 24.5% | 35 | 38 |
| 35 | Aston Martin | 41 | 0.0% | – 18.0% | 40 | 139 | 0.0% | + 3.7% | 39 | 37 |
| 36 | Bentley | 33 | 0.0% | + 10.0% | 36 | 142 | 0.0% | – 9.6% | 38 | 36 |
| 37 | DS | 32 | 0.0% | – 8.6% | 37 | 165 | 0.0% | – 1.8% | 37 | 39 |
| 38 | Alpina | 31 | 0.0% | – 11.4% | 41 | 100 | 0.0% | – 37.5% | 43 | 41 |
| 39 | Rolls-Royce | 26 | 0.0% | – 36.6% | 42 | 126 | 0.0% | – 3.1% | 40 | 42 |
| 40 | Ford | 24 | 0.0% | + 14.3% | 45 | 67 | 0.0% | + 9.8% | 45 | 45 |
| 41 | Chevrolet | 22 | 0.0% | – 63.9% | 39 | 120 | 0.0% | – 47.4% | 41 | 34 |
| 42 | McLaren | 21 | 0.0% | – 19.2% | 43 | 99 | 0.0% | + 45.6% | 44 | 44 |
| 43 | Lotus | 18 | 0.0% | – 37.9% | 44 | 102 | 0.0% | – 4.7% | 42 | 43 |
| 44 | Jaguar | 16 | 0.0% | – 27.3% | 31 | 178 | 0.0% | – 21.6% | 34 | 35 |
| 45 | Cadillac | 16 | 0.0% | – 11.1% | 34 | 165 | 0.0% | + 11.5% | 36 | 40 |
| 46 | Dodge | 10 | 0.0% | + 11.1% | 46 | 38 | 0.0% | – 2.6% | 46 | 46 |
| 47 | Lancia | 2 | 0.0% | + 100.0% | 55 | 6 | 0.0% | + 200.0% | 47 | 50 |
| 48 | MG | 1 | 0.0% | n/a | 47 | 5 | 0.0% | n/a | 48 | 53 |
| 49 | Morgan | 1 | 0.0% | + 0.0% | 51 | 3 | 0.0% | – 40.0% | 52 | 48 |
| 50 | Smart | 1 | 0.0% | + 0.0% | – | 1 | 0.0% | – 50.0% | 56 | 56 |
| – | Others | 375 | 0.1% | + 91.3% | – | 2,569 | 0.2% | + 59.0% | – | – |
Japan April 2025 – regular models:
| Pos | Model | Apr-25 | /24 | Mar | 2025 | /24 | Pos | FY24 |
| 1 | Toyota Yaris/Cross | 15,258 | + 10.8% | 1 | 63,243 | + 12.9% | 1 | 2 |
| 2 | Toyota Corolla/Cross | 12,737 | – 1.8% | 2 | 57,386 | – 2.9% | 2 | 1 |
| 3 | Toyota Sienta | 8,299 | – 19.7% | 3 | 41,082 | + 8.6% | 3 | 3 |
| 4 | Honda Freed | 7,705 | + 69.9% | 4 | 35,335 | + 32.2% | 4 | 5 |
| 5 | Toyota Aqua | 7,284 | + 57.3% | 7 | 30,816 | + 76.1% | 8 | 14 |
| 6 | Toyota Prius | 6,643 | + 49.2% | 6 | 32,426 | – 3.2% | 6 | 6 |
| 7 | Toyota Noah | 6,458 | + 18.4% | 9 | 28,268 | + 17.0% | 9 | 11 |
| 8 | Toyota Voxy | 6,400 | + 12.0% | 14 | 26,463 | + 11.9% | 13 | 10 |
| 9 | Toyota Alphard | 6,381 | – 4.8% | 10 | 32,511 | + 34.1% | 5 | 8 |
| 10 | Toyota Raize | 5,999 | + 59.7% | 13 | 28,186 | + 212.0% | 10 | 20 |
| 11 | Toyota Roomy | 5,850 | + 339.5% | 12 | 27,385 | + 338.0% | 12 | 12 |
| 12 | Toyota Harrier | 4,610 | – 12.7% | 15 | 23,206 | – 4.8% | 15 | 13 |
| 13 | Nissan Serena | 4,566 | – 19.8% | 8 | 27,944 | – 0.9% | 11 | 7 |
| 14 | Nissan Note | 4,470 | – 25.7% | 5 | 30,881 | – 17.1% | 7 | 4 |
| 15 | Suzuki Jimny Wagon | 4,399 | + 128.4% | 23 | 12,774 | + 30.5% | 21 | 28 |
| 16 | Honda Vezel | 3,986 | – 48.6% | 11 | 23,515 | – 25.6% | 14 | 9 |
| 17 | Honda Fit | 3,867 | – 21.8% | 16 | 18,779 | – 18.4% | 18 | 16 |
| 18 | Suzuki Solio | 3,854 | – 7.9% | 19 | 20,111 | – 1.2% | 16 | 18 |
| 19 | Toyota Crown | 3,549 | – 18.3% | 18 | 19,407 | – 13.5% | 17 | 15 |
| 20 | Toyota Land Cruiser W | 3,431 | + 116.3% | 21 | 15,997 | + 91.6% | 20 | 19 |
| 21 | Honda StepWGN | 2,488 | – 50.5% | 17 | 18,764 | – 24.1% | 19 | 17 |
| 22 | Subaru Impreza | 2,212 | + 23.2% | 24 | 11,347 | + 16.9% | 23 | 25 |
| 23 | Toyota Vellfire | 2,140 | – 31.3% | 27 | 10,953 | – 5.6% | 24 | 23 |
| 24 | Suzuki Swift | 2,112 | – 28.4% | 31 | 9,790 | – 27.8% | 25 | 22 |
| 25 | Honda Civic | 2,109 | + 92.8% | 28 | 8,329 | + 45.4% | 33 | 36 |
| 26 | Lexus LBX | 2,068 | + 11.4% | 36 | 7,855 | + 11.9% | 34 | 32 |
| 27 | Toyota RAV4 | 2,037 | – 23.2% | 34 | 9,119 | – 13.0% | 29 | 26 |
| 28 | Mazda MX-5 (Roadster) | 1,918 | + 123.8% | 41 | n/a | n/a | n/a | 43 |
| 29 | Lexus NX350H | 1,892 | + 76.2% | 35 | 8,614 | + 79.8% | 32 | 35 |
| 30 | Honda ZR-V | 1,859 | – 41.5% | 32 | 9,213 | – 41.2% | 28 | 21 |
| 31 | Honda WR-V | 1,836 | – 18.0% | 20 | 12,757 | + 188.4% | 22 | 27 |
| 32 | Mitsubishi Delica D5 | 1,829 | + 75.0% | 30 | 8,983 | + 43.0% | 30 | 33 |
| 33 | Mazda2 | 1,696 | – 21.2% | 26 | 8,931 | + 45.5% | 31 | 31 |
| 34 | Subaru Forester | 1,564 | – 1.0% | 22 | 9,651 | + 49.6% | 27 | 29 |
| 35 | Suzuki Fronx | 1,465 | new | 33 | 6,990 | new | 36 | n/a |
| 36 | Mazda CX-5 | 1,122 | – 3.4% | 25 | 9,655 | + 58.9% | 26 | 34 |
| 37 | Subaru Levorg | 1,097 | – 26.8% | 37 | 5,681 | – 45.5% | 37 | 30 |
| 38 | Daihatsu Rocky | 992 | + 448.1% | 45 | 5,484 | + 317.7% | 38 | 42 |
| 39 | Subaru Legacy | 972 | + 142.4% | 44 | 4,772 | n/a | 41 | n/a |
| 40 | Mazda3 | 897 | + 4.2% | 43 | 4,880 | + 15.3% | 40 | 41 |
| 41 | Nissan Fairlady Z | 792 | + 270.1% | 39 | n/a | n/a | n/a | n/a |
| 42 | Mazda CX-30 | 732 | – 14.4% | 38 | 5,319 | + 10.8% | 39 | 38 |
| 43 | Toyota Hiace W | 732 | – 10.9% | n/a | n/a | n/a | n/a | 49 |
| 44 | Nissan X-Trail | 710 | – 70.3% | 29 | 7,816 | – 47.8% | 35 | 24 |
| 45 | Suzuki Xbee | 690 | – 25.6% | 49 | 3,649 | – 24.5% | 42 | 39 |
| 46 | Mazda CX-3 | 670 | + 41.4% | n/a | n/a | n/a | n/a | 47 |
| 47 | Toyota 86 | 645 | + 97.2% | n/a | n/a | n/a | n/a | 44 |
| 48 | Lexus LM500H | 641 | + 74.7% | n/a | n/a | n/a | n/a | n/a |
| 49 | Honda Odyssey | 631 | – 22.8% | 48 | 3,487 | – 19.3% | 43 | 40 |
| 50 | Mazda CX-60 | 578 | + 22.2% | 40 | n/a | n/a | n/a | 50 |
Japan April 2025 – kei cars:
| Pos | Model | Apr-25 | /24 | Mar | 2025 | /24 | Pos | FY24 |
| 1 | Honda N-BOX | 14,868 | – 0.5% | 1 | 73,712 | + 6.4% | 1 | 1 |
| 2 | Suzuki Spacia | 13,336 | + 6.4% | 2 | 60,399 | + 6.4% | 2 | 2 |
| 3 | Daihatsu Tanto | 8,923 | + 378.2% | 3 | 45,316 | + 369.1% | 3 | 3 |
| 4 | Suzuki Hustler | 7,029 | – 6.4% | 5 | 31,721 | – 10.2% | 5 | 4 |
| 5 | Daihatsu Move | 6,683 | + 2870.2% | 4 | 32,686 | + 593.5% | 4 | 11 |
| 6 | Suzuki WagonR | 6,128 | – 0.0% | 7 | 25,554 | – 13.3% | 7 | 5 |
| 7 | Suzuki Alto | 4,786 | – 19.5% | 13 | 20,797 | – 18.2% | 8 | 7 |
| 8 | Daihatsu Mira | 4,786 | + 42.4% | 8 | 20,264 | + 89.3% | 10 | 10 |
| 9 | Suzuki Jimny | 4,578 | + 47.9% | 12 | 18,905 | + 37.4% | 11 | 12 |
| 10 | Mitsubishi Delica Mini/eK | 4,325 | – 13.4% | 10 | 18,333 | – 24.7% | 12 | 8 |
| 11 | Daihatsu Taft | 4,088 | + 585.9% | 9 | 20,389 | + 397.5% | 9 | 13 |
| 12 | Nissan Roox | 3,944 | + 1.1% | 6 | 25,966 | – 6.0% | 6 | 6 |
| 13 | Nissan Dayz | 2,548 | – 8.8% | 11 | 16,374 | – 15.3% | 13 | 9 |
| 14 | Honda N-WGN | 2,229 | + 6.6% | 14 | 9,622 | – 14.3% | 14 | 14 |
| 15 | Suzuki Every Wagon | 1,661 | + 18.9% | 15 | 7,129 | + 30.0% | 15 | 16 |
| 16 | Honda N-ONE | 1,274 | – 0.2% | 18 | 5,137 | – 16.0% | 18 | 17 |
| 17 | Mazda Flair Wagon | 931 | – 12.0% | 17 | 5,522 | – 5.8% | 17 | 18 |
| 18 | Toyota Pixis | 788 | + 69.5% | 19 | 2,858 | + 53.8% | 19 | 21 |
| 19 | Nissan Sakura | 721 | – 20.8% | 16 | 6,778 | – 25.2% | 16 | 15 |
| 20 | Mazda Flair Crossover | 441 | – 27.9% | 20 | 2,532 | – 13.8% | 20 | 19 |
| 21 | Nissan Clipper Rio | 417 | + 4.8% | 21 | 2,442 | + 14.1% | 21 | 20 |
| 22 | Daihatsu Copen | 337 | + 1148.1% | 23 | 1,436 | + 857.3% | 23 | 25 |
| 23 | Subaru Chiffon | 307 | + 108.8% | 22 | 1,915 | + 437.9% | 22 | 23 |
| 24 | Mazda Carol | 245 | – 19.9% | 24 | 1,202 | – 13.7% | 24 | 22 |
| 25 | Mazda Flair | 209 | + 2.5% | 26 | 904 | – 27.6% | 26 | 24 |
| 26 | Subaru Pleo | 191 | + 80.2% | 25 | 935 | + 105.0% | 25 | 27 |
| 27 | Mitsubishi eK Cross EV | 82 | + 22.4% | 27 | 729 | – 23.0% | 27 | 26 |
| 28 | Toyota Copen GR Sport | 74 | + 335.3% | 29 | 303 | + 161.2% | 29 | 29 |
| 29 | Mazda Scrum Wagon | 71 | – 22.0% | 28 | 439 | + 12.3% | 28 | 28 |
| 30 | Mitsubishi Town Box | 38 | + 46.2% | 30 | 227 | + 41.0% | 30 | 30 |
Sources: JADA, JMVA, JAIA
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The Roadster (MX-5, Miata) is Mazdas Bestseller this month. Cool.