Ecuador March 2025: GWM (+30.4%) defies market off -32.9%
GWM is the third best-selling brand in Ecuador in March, helped by the Poer pickup.
The Ecuadorian new car market collapses -32.9% year-on-year in March to just 9,055 units, keeping in mind March 2024 was artificially boosted by pulled forward sales before the introduction of a new 15% tax. The Q1 volume stands at 25,632, off -19.8% year-on-year and the weakest Q1 result since 2020 (24,830). Kia (-23.5%) brilliantly repeats at #1 with 17.4% share, consolidating its YTD domination at 16.5% of the market. Leader for the past 30 years, Chevrolet (-44.1%) is relegated to 2nd place with 15.6% share and 15.3% so far this year. GWM (+30.4%) defies the crumbling market and advances three spots on last month to land on the podium’s third step. It overtakes Hyundai (-26.2%), Toyota (-46.8%) and Chery (-26%). BYD (+70.5%), Mitsubishi (+45%), Sinotruk (+14.7%) Dongfeng (+10.3%) shine below.
Model-wise, the Kia Soluto threepeats at #1 while the Chevrolet D-Max rallies back up one spot on February to #2. It however lags significantly behind the Soluto year-to-date at 5.5% share vs. 7.2%. The GWM Poer is up to #3 ahead of the Kia Sonet and Chevrolet Groove. Notice also the GWM Wingle at #9.
Previous month: Ecuador February 2025: Kia Soluto and Chevy Groove beat D-Max is slowest market in 7 years
Previous year: Ecuador Full Year 2024: Chevrolet celebrates 30 straight years at #1
Full March 2025 Top 20 brands and Top 10 models below.
Ecuador March 2025 – brands:
| Pos | Brand | Mar-25 | % | /24 | Feb | 2025 | % | /24 | Pos | FY24 |
| 1 | Kia | 1,576 | 17.4% | – 23.5% | 1 | 4,222 | 16.5% | – 10.9% | 1 | 2 |
| 2 | Chevrolet | 1,412 | 15.6% | – 44.1% | 2 | 3,916 | 15.3% | – 36.0% | 2 | 1 |
| 3 | GWM | 601 | 6.6% | + 30.4% | 6 | 1,296 | 5.1% | + 39.2% | 5 | 8 |
| 4 | Hyundai | 551 | 6.1% | – 26.2% | 3 | 1,601 | 6.2% | – 3.3% | 3 | 4 |
| 5 | Toyota | 511 | 5.6% | – 46.8% | 4 | 1,421 | 5.5% | – 34.2% | 4 | 3 |
| 6 | Chery | 409 | 4.5% | – 26.0% | 5 | 1,238 | 4.8% | – 15.8% | 6 | 5 |
| 7 | Renault | 350 | 3.9% | – 23.9% | 7 | 988 | 3.9% | – 12.5% | 8 | 7 |
| 8 | Suzuki | 318 | 3.5% | – 46.2% | 8 | 1,008 | 3.9% | – 24.6% | 7 | 6 |
| 9 | Mazda | 230 | 2.5% | – 15.1% | 11 | 664 | 2.6% | – 9.5% | 11 | 14 |
| 10 | JAC | 225 | 2.5% | – 31.4% | 9 | 698 | 2.7% | – 14.5% | 9 | 9 |
| 11 | Dongfeng | 215 | 2.4% | + 10.3% | 13 | 609 | 2.4% | + 30.1% | 12 | 16 |
| 12 | Hino | 210 | 2.3% | – 18.0% | 10 | 680 | 2.7% | + 9.7% | 10 | 13 |
| 13 | DFSK | 207 | 2.3% | – 44.1% | 14 | 527 | 2.1% | – 24.4% | 14 | 10 |
| 14 | Sinotruk | 187 | 2.1% | + 14.7% | 12 | 566 | 2.2% | + 34.1% | 13 | 17 |
| 15 | Volkswagen | 187 | 2.1% | – 54.8% | 15 | 521 | 2.0% | – 48.9% | 15 | 11 |
| 16 | Mitsubishi | 158 | 1.7% | + 45.0% | n/a | 337 | 1.3% | + 33.7% | 19 | n/a |
| 17 | Shineray | 137 | 1.5% | – 69.8% | 18 | 383 | 1.5% | – 55.4% | 18 | 15 |
| 18 | Nissan | 119 | 1.3% | – 66.2% | 19 | 386 | 1.5% | – 59.8% | 17 | 12 |
| 19 | BYD | 104 | 1.1% | + 70.5% | 16 | 390 | 1.5% | + 122.9% | 16 | n/a |
| 20 | Foton | 99 | 1.1% | – 37.7% | 20 | 311 | 1.2% | – 17.5% | 20 | n/a |
Ecuador March 2025 – models:
| Pos | Model | Mar-25 | % | Feb | 2025 | % | Pos | FY24 |
| 1 | Kia Soluto | 711 | 7.9% | 1 | 1,851 | 7.2% | 1 | 2 |
| 2 | Chevrolet D-Max | 598 | 6.6% | 3 | 1,405 | 5.5% | 2 | 1 |
| 3 | GWM Poer | 397 | 4.4% | 5 | 777 | 3.0% | 5 | 6 |
| 4 | Kia Sonet | 295 | 3.3% | 4 | 804 | 3.1% | 4 | 4 |
| 5 | Chevrolet Groove | 283 | 3.1% | 2 | 863 | 3.4% | 3 | 3 |
| 6 | Kia Sportage | 217 | 2.4% | 6 | 552 | 2.2% | 7 | 7 |
| 7 | Hyundai Tucson | 206 | 2.3% | 7 | 556 | 2.2% | 6 | n/a |
| 8 | Kia Seltos | 191 | 2.1% | 8 | 515 | 2.0% | 8 | 9 |
| 9 | GWM Wingle | 144 | 1.6% | 9 | 350 | 1.4% | n/a | n/a |
| 10 | Toyota Hilux | 125 | 1.4% | n/a | 322 | 1.3% | n/a | n/a |
| n/a | Hyundai Grand i10 | 116 | 1.3% | 10 | 350 | 1.4% | n/a | n/a |
| n/a | Chevrolet Joy Black | 100 | 1.1% | n/a | 296 | 1.2% | n/a | 5 |
| n/a | JAC HFC 1037 | 94 | 1.0% | n/a | 276 | 1.1% | n/a | n/a |
| n/a | Chery Arrizo | 82 | 0.9% | n/a | 233 | 0.9% | n/a | n/a |
| n/a | Suzuki Swift | 78 | 0.9% | n/a | 275 | 1.1% | n/a | 10 |
Source: AEADE
