Taiwan March 2025: CMC (+32.7%), Toyota (+19.8%) defy struggling market
The CMC J Space repeats at a record third place.
37,281 new cars found a buyer in Taiwan in March, a harsh -9.8% year-on-year fall. The Q1 2025 volume is off an equally disappointing -11.2% to 99,860. Toyota (+19.8%) dries the surrounding gloom to land an ultra dominant 31.6% market share. It is followed by fellow Toyota Group member Lexus (-0.7%) at 6.8%. Just below is a surging CMC (+32.7%) up to 6.7% share. Honda (-17.5%) sinks but Mercedes (+9.9%) jumps. Ford (+14.7%) and BMW (+6.3%) also excel in the remainder of the Top 10 but Tesla (-38.5%) and Hyundai (-21.5%) are hit hard.
Model-wise, the Toyota Corolla Cross (+65.3%) secures a 5th consecutive monthly win with 10.1% of the market. It is followed as usual by the Toyota RAV4 (+36%) also in outstanding shape. The new CMC J Space repeats at a record third place ahead of the Toyota Town Ace (-10.6%) and Toyota Yaris Cross (-0.3%). The Mercedes GLC Class (+57.8%) is up seven spots on February to #7 and now ranks #8 year-to-date. The Tesla Model 3 is inside the Top 10, with the Hyundai Porter (+54.7%) and Ford Kuga (+71.6%) outstanding below.
Previous month: Taiwan February 2025: CMC J Space cracks podium
One year ago: Taiwan March 2024: MG HS on podium for the first time
Full March 2025 Top 13 brands and Top 50 models below.
Taiwan March 2025 – brands:
| Pos | Brand | Mar-25 | % | /24 | Feb | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 11,769 | 31.6% | + 19.8% | 1 | 32,441 | 32.5% | + 9.4% | 1 | 1 |
| 2 | Lexus | 2,546 | 6.8% | – 0.7% | 2 | 8,613 | 8.6% | + 14.4% | 2 | 2 |
| 3 | CMC | 2,497 | 6.7% | + 32.7% | 3 | 6,469 | 6.5% | + 18.0% | 4 | 7 |
| 4 | Honda | 2,236 | 6.0% | – 17.5% | 5 | 5,232 | 5.2% | – 30.5% | 5 | 3 |
| 5 | Mercedes | 2,159 | 5.8% | + 9.9% | 4 | 6,971 | 7.0% | + 6.9% | 3 | 4 |
| 6 | Hyundai | 1,646 | 4.4% | – 21.5% | 7 | 3,940 | 3.9% | – 38.8% | 6 | 5 |
| 7 | BMW | 1,476 | 4.0% | + 6.3% | 9 | 3,805 | 3.8% | + 1.1% | 7 | 6 |
| 8 | Tesla | 1,312 | 3.5% | – 38.5% | 10 | 2,636 | 2.6% | + 22.3% | 11 | 11 |
| 9 | Mitsubishi | 1,300 | 3.5% | – 8.1% | 11 | 3,200 | 3.2% | – 13.7% | 8 | 9 |
| 10 | Ford | 1,214 | 3.3% | + 14.7% | 8 | n/a | n/a | n/a | n/a | n/a |
| 11 | Mazda | 1,147 | 3.1% | – 18.5% | 12 | 3,163 | 3.2% | – 11.1% | 9 | 12 |
| 12 | Nissan | 1,090 | 2.9% | – 44.2% | 13 | 3,117 | 3.1% | – 39.1% | 10 | 8 |
| 13 | Kia | 1,035 | 2.8% | – 9.0% | 6 | 2,547 | 2.6% | – 12.7% | 12 | n/a |
Taiwan March 2025 – models:
| Pos | Model | Mar-25 | % | /24 | Feb | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota Corolla Cross | 3,771 | 10.1% | + 65.3% | 1 | 10,530 | 10.5% | + 47.2% | 1 | 1 |
| 2 | Toyota RAV4 | 2,140 | 5.7% | + 36.0% | 2 | 5,840 | 5.8% | + 23.3% | 2 | 3 |
| 3 | CMC J Space | 1,774 | 4.8% | new | 3 | 4,537 | 4.5% | new | 3 | 50 |
| 4 | Toyota Town Ace | 1,738 | 4.7% | – 10.6% | 5 | 4,322 | 4.3% | – 18.2% | 5 | 2 |
| 5 | Toyota Yaris Cross | 1,497 | 4.0% | – 0.3% | 4 | 4,386 | 4.4% | + 4.9% | 4 | 4 |
| 6 | Honda CR-V | 1,120 | 3.0% | – 23.3% | 8 | 2,548 | 2.6% | – 40.1% | 7 | 5 |
| 7 | Mercedes GLC Class | 1,027 | 2.8% | + 57.8% | 14 | 2,506 | 2.5% | + 30.0% | 8 | 12 |
| 8 | Lexus NX | 985 | 2.6% | – 8.7% | 7 | 3,428 | 3.4% | + 4.6% | 6 | 6 |
| 9 | Toyota Corolla Altis | 849 | 2.3% | – 4.6% | 9 | 2,491 | 2.5% | – 16.5% | 9 | 7 |
| 10 | Tesla Model 3 | 764 | 2.0% | n/a | n/a | 850 | 0.9% | n/a | 28 | 25 |
| 11 | Mitsubishi Delica | 647 | 1.7% | – 11.4% | 12 | 1,633 | 1.6% | – 14.6% | 12 | 13 |
| 12 | CMC Zinger | 597 | 1.6% | – 17.2% | 15 | 1,635 | 1.6% | – 29.7% | 11 | 14 |
| 13 | Honda HR-V | 590 | 1.6% | – 10.5% | 18 | 1,276 | 1.3% | – 27.8% | 16 | 18 |
| 14 | Ford Focus | 535 | 1.4% | – 7.1% | 11 | 1,283 | 1.3% | – 35.1% | 15 | 16 |
| 15 | Hyundai Porter | 492 | 1.3% | + 54.7% | 28 | 881 | 0.9% | + 177.0% | 25 | 33 |
| 16 | Ford Kuga | 472 | 1.3% | + 71.6% | 19 | 1,237 | 1.2% | + 349.8% | 19 | 23 |
| 17 | Lexus RX | 464 | 1.2% | – 4.3% | 13 | 1,747 | 1.7% | + 19.9% | 10 | 21 |
| 18 | Honda Fit | 449 | 1.2% | – 5.9% | 16 | 1,248 | 1.2% | + 0.6% | 18 | 20 |
| 19 | Hyundai Custin | 421 | 1.1% | – 8.3% | n/a | 954 | 1.0% | – 39.5% | 24 | 28 |
| 20 | Lexus UX | 396 | 1.1% | – 8.3% | 17 | 1,326 | 1.3% | + 30.0% | 14 | 31 |
| 21 | Nissan X-Trail | 389 | 1.0% | – 57.0% | 37 | 1,020 | 1.0% | – 43.2% | 23 | 17 |
| 22 | Toyota Vios | 387 | 1.0% | – 15.7% | 22 | 1,273 | 1.3% | – 8.2% | 17 | 24 |
| 23 | Kia Sportage | 380 | 1.0% | – 17.2% | 38 | 808 | 0.8% | – 47.0% | 32 | 26 |
| 24 | Tesla Model Y | 359 | 1.0% | – 73.1% | 6 | 1,559 | 1.6% | n/a | 13 | 10 |
| 25 | Toyota Alphard | 355 | 1.0% | n/a | 33 | 806 | 0.8% | n/a | 33 | n/a |
| 26 | Nissan Kicks | 349 | 0.9% | – 8.4% | 24 | 1,023 | 1.0% | – 26.1% | 21 | 19 |
| 27 | Mazda CX-30 | 343 | 0.9% | + 38.3% | 47 | 678 | 0.7% | + 21.9% | 39 | 42 |
| 28 | Fuso Canter | 343 | 0.9% | n/a | 40 | 625 | 0.6% | n/a | 41 | n/a |
| 29 | MG HS | 342 | 0.9% | – 80.0% | 25 | 848 | 0.8% | – 80.3% | 29 | 9 |
| 30 | Suzuki Swift | 323 | 0.9% | – 1.2% | 30 | 767 | 0.8% | – 7.1% | 37 | 40 |
| 31 | Toyota Camry | 320 | 0.9% | + 43.5% | 34 | 815 | 0.8% | + 24.4% | 31 | 34 |
| 32 | Luxgen n7 | 305 | 0.8% | – 26.7% | 29 | 1,120 | 1.1% | + 124.0% | 20 | 15 |
| 33 | Hyundai Tucson | 303 | 0.8% | – 63.3% | 21 | 869 | 0.9% | – 65.7% | 26 | 11 |
| 34 | Mazda3 | 286 | 0.8% | + 4.0% | 32 | 801 | 0.8% | + 2.4% | 34 | 37 |
| 35 | Kia Carnival | 276 | 0.7% | + 76.9% | 10 | 830 | 0.8% | + 132.5% | 30 | n/a |
| 36 | Mazda CX-5 | 269 | 0.7% | – 48.1% | 20 | 1,020 | 1.0% | – 9.5% | 22 | 22 |
| 37 | Lexus LM | 266 | 0.7% | + 97.0% | 23 | 671 | 0.7% | + 12.2% | 40 | n/a |
| 38 | Nissan Sentra | 263 | 0.7% | – 54.6% | 35 | 780 | 0.8% | – 37.0% | 36 | 30 |
| 39 | Hyundai Venue | 241 | 0.6% | – 17.2% | 27 | 800 | 0.8% | – 11.4% | 35 | 32 |
| 40 | Porsche Macan | 235 | 0.6% | n/a | 31 | 856 | 0.9% | n/a | 27 | n/a |
| 41 | Skoda Kodiaq | 225 | 0.6% | + 36.4% | n/a | 308 | 0.3% | + 13.2% | n/a | n/a |
| 42 | Lexus LBX | 217 | 0.6% | + 5.9% | 26 | 723 | 0.7% | + 93.3% | 38 | 41 |
| 43 | Skoda Octavia | 193 | 0.5% | – 42.4% | n/a | 410 | 0.4% | – 32.0% | 48 | 44 |
| 44 | Mitsubishi Colt Plus | 186 | 0.5% | n/a | 39 | 610 | 0.6% | n/a | 42 | 43 |
| 45 | Toyota Sienta | 181 | 0.5% | – 39.9% | 43 | 567 | 0.6% | + 88.4% | 44 | 38 |
| 46 | Tesla Model X | 172 | 0.5% | – 72.4% | n/a | 189 | 0.2% | n/a | n/a | n/a |
| 47 | BMW iX2 | 158 | 0.4% | n/a | n/a | 251 | 0.3% | n/a | n/a | n/a |
| 48 | BMW X2 | 155 | 0.4% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 49 | Toyota Crown | 152 | 0.4% | + 8.6% | n/a | 302 | 0.3% | – 46.8% | n/a | 49 |
| 50 | Lexus ES | 148 | 0.4% | – 20.0% | 41 | 562 | 0.6% | – 10.8% | 45 | 47 |
Source: u-car.com.tw
